Where’s the Beef? Why Electronic Article Surveillance is a Necessary Part of Any Business.
If you have been in the local grocery store lately or if you happen to own one, you are very well aware of the constant inflation of food prices. I notice when prices are fluctuating, especially when I go to buy my favorite Honeycrisp apples, that are running anywhere from $2.00-$3.00 a pound, or a nice juicy steak that can cost me upwards of $15.00. Unfortunately for us consumers, we can’t do anything to reduce these costs, aside from comparative shopping and looking for local discounts. There are many reasons why our agricultural market continues to increase consumer prices by an average of 2-3% a year. Many variables contribute to this rate, which can fluctuate depending on the weather and other economic variables. The cost of oil is a huge factor in the cost of food products. This is due the rising price of gas, which affects delivery costs and can limit resource availability. Droughts in states such as California and Texas can affect crop and meat production and availability, which increase prices due to supply and demand issues. This also presents a problem for grocery store owners because they continue to mark-up prices in order to provide these products and maintain profits. As prices continue to rise we are also seeing higher theft rates in the food industry. So what are these companies doing to help secure their products and stop shoplifting? Many businesses are utilizing Electronic Article Surveillance solutions to label and detect theft.
If you aren’t familiar with EAS Labels or how Electronic Article Surveillance works to reduce shrinkage, let me be the first to tell you what an important role they can play for you and your company. As a loss prevention manager I have seen the positive impact this system has had on businesses of all types and sizes. EAS labels come in various types and sizes to accommodate various products. They provide a discreet means to apply EAS technology to a product, which can be detected by EAS antennas, to stop shoplifting. Specially designed Checkpoint labels have been created specifically for the food industry. They are FDA approved and do not impact the integrity of the product. This allows them to be placed directly on fresh meat or frozen product packaging and is microwave safe. They are small sticker tags that are equipped with EAS technology. This technology is compatible with various checkout systems, which provide for a convenient way to deactivate the EAS signal at the time of checkout, with no added effort. These EAS labels can be printed at the store level, making the process simple and efficient. There are various other soft labels that are equipped with EAS that can be used for non-food products as well. This can be a benefit to those grocery stores that sell other products such as cosmetics, medicine and vitamins, jewelry and other high priced items such as electronics. These clear adhesive labels contain a small bar code that can be printed and affixed to products, without reducing the visibility of the product. These EAS labels will substantially reduce shoplifting through deterrence and detection.
If you want to stop shoplifting in your stores, reduce overhead cost, improve customer relations and increase profit, consider upgrading your security to include Electronic Article Surveillance. Adding EAS labels to your high valued items is imperative to reduce theft. As a consumer I will continue to look for lower prices and shop in stores that don’t over-stretch my budget. Pricing, quality and convenience will continue to drive purchasing preferences, so do yourself a favor and protect your merchandise, so you can remain competitive in the market.
Get more information on Electronic Article Surveillance, contact us or call 1.770.426.0547, now.