The days are getting longer, the sun brighter and everyone seems to be outdoors more. That can only mean one thing… SUMMER is here! Outdoor grilling, fishing on the lake, and trips to the beach are all in store, and personally, I can’t wait to relax a bit and play a few rounds of golf. This just happens to be one category that seems to do very well this time of year. As with any hot item, as retailers, we have to figure out ways to Prevent Shoplifting, or we’ll be blinded by the shrink come inventory night.
Golf clubs can be tricky to keep secure. While, it’s very rare for a club to be outright stolen, what is most common is price-switching, where a lower price barcode is affixed to a higher priced club. It’s difficult for a cashier to spot the difference, so that’s where the golf club tag comes in. I’ve got two perfect examples of these tags in action from just this past year.
I was doing some audits on a cashier when I heard our EAS system activate. I looked up and noticed a taller gentlemen walking, with a funny limp, out the front door. I saw this guy earlier and he wasn’t walking like that. Finding it odd, I followed him outside to see where he went. When he saw me come out of the store, he attempted to run, however found it difficult to do so with a number of golf clubs wedged down his pants. As he started to flee, he just couldn’t bend his knees enough and he toppled over. It was hilarious to watch.
As he laid there, flailing on the ground, I noticed the golf clubs (and one of my golf club tags), running down the side of his let. There happened to be a police officer in the parking lot, so I waved him down and pointed the thief out to him. The shoplifter was still on the ground. He could not get enough of a bend in his leg to lift himself up. Later, I found that he had a harness style rig in his pants that allowed him to conceal the golf clubs. The police officer causally strolled over, cuffed the guy, brought him to his feet and recovered my merchandise. Had it not been for the golf club tag, I would’ve never realized this guy walked out of the door.
Now, that’s really loss reaction. You want to out-right Prevent Shoplifting before it ever happens. This is where a well-trained cashier team can put dollars back to your bottom line every day of the week. Like I said above, cashiers have a hard time discerning an expensive golf club from a cheaper one. I’d suggest you apply an golf club tag to any club valued at more than $100. Second part of this process is to train your cashier to recognize the tag and at what price-point it will be attached.
By utilizing the golf club tag and combining that with some training, your cashier should be able to immediately recognize when a price-switch is taking place. If a suspect customer presents a club, secured with a tag, but it rings for $12.99, the cashier should call a manager. With minimal effort and expense, it is that easy to Prevent Shoplifting.
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