Could Eye Wear Sales Increase Due To Technology? If So, Theft Will Increase Too Unless You Use An Eyewear Tag On Glasses You Sell

Since I spend much of my time on a computer at work and writing I started to think about the potential impact it could be having on my eyesight. I have always had very good vision but I have noticed in recent months that I have been experiencing a little more difficulty in reading books in low light. It has not always been this way for me. I am thinking it is related to my time on the computer, my wife says I’m just getting old but I KNOW that can’t be true. It did make me begin to wonder if there was a correlation between the use of technology and eyesight especially with all the people on smart phones, tablets and computers today. As I bounced this around in my head it also dawned on me that there a lot of small children that are using everything from tablets to smart phones. Could this be causing eyesight problems for children before they enter their teenage years? If so, could the eyewear industry see an increase in sales due to increased uses of computer/phone technology? My last question is for eyewear stores, if there is an increase are you ready to prevent shoplifting of your merchandise because increased patronage could mean increased theft?

 

Theft is always a concern for retailers but those that fail to take steps to prevent shoplifting often experience increased merchandise shortage at inventory time. Increased shortage means less profit and a decline in sales because merchandise can’t be kept in stock to sell to paying customers. By using retail anti-theft devices on goods, merchandise theft can be greatly curtailed if not stopped completely. Specialty stores like an eyewear retail shop can use an eyewear tag on glasses to stop pilferage. An eyewear tag is an electronic article surveillance (EAS), retail anti-theft device that is attached to the arm of a pair of glasses. The tag will cause an EAS tower to sound an alarm and lights will flash if glasses with a tag on them are carried close to the doors. Alarm activations result in store employees responding to the doors and conducting receipt checks and recovering unpaid products. They also result in bad guys dropping merchandise and running. One other benefit of the tag is that it deters criminals from stealing in the first place. The tag can only be removed with a special detachment key and if someone tries to pry it off at minimum the arm will break off if the whole frame doesn’t fall apart.

 

Do our eyes get damaged from the use of technology? According to an article on the American Optometric Association website titled, “The 21st century child: Increased Technology Use May Lead To Future Eye Health And Vision Issues”, posted July 28, 2015, “ Today’s electronic devices, also give off high-energy, short-wave, blue and violet light, which may affect vision and even prematurely age the eyes. Early research shows that overexposure to blue light could contribute to eye strain and discomfort and may lead to serious conditions later in life such as age- related macular degeneration (AMD), which can cause blindness.” (Italics and underlining are mine for emphasis) http://www.aoa.org/newsroom/the-21st-century-child-increased-technology-use-may-lead-to-future-eye-health-and-vision-issues?sso=y . The story goes on to report that Optometrists are watching new research on the subject. If the initial concerns on the subject prove to be true then it could be I am experiencing some of my sight issues to technology use. The larger issue is that there should be more concern for the children who are growing up in an age where 5 year olds are smarter than I am when it comes to smart phones. They are constantly in front of these devices and it is not unreasonable to suspect we will see the increase in eyeglass wear as I suggested at the beginning of the article.

 

Optical store owners get ready sales could be growing at an exponential rate as the effect of technology start to take their toll on so many of our young adults. I hope the studies do not play out and children do not suffer ill-effects. If however you see me or more of my peers in the near future, prepare now to prevent shoplifting by using retail anti-theft devices because not everyone that enters your store is going to be honest. Use an eyewear tag on all of your glasses and you will continue to see black ink on that bottom line.

 

Need information on eyewear tag? Give us a call at 1.866.914.2567 now.

 

 

Do You Sense That You Have More Customers Than Sales Reflect? A Door Counting Sensor Can Help You Identify Missed Sales Opportunities

Customer Counting Systems -3                                                                                           WC Blog 407
Door Counting Sensor -5
Do You Sense That You Have More Customers Than Sales Reflect? A Door Counting Sensor Can Help You Identify Missed Sales Opportunities
     I remember when I first moved to my state the road system was horrible in some areas. There was a military base to support and the area was a tourist destination as well. Two major road arteries coming into and out of the area were inadequate for the amount of traffic we were seeing.  Eventually government officials realized that the area could not support further growth and attract more tourists without road improvements.  In order to support the need for road improvements, vehicle traffic counters were set out on roads. While there are a number of measurement tools available the one that I was most aware of was rubber hoses that were placed across the road called pneumatic road tubes. I am certain that there were other factors taken into consideration before the decisions for road widening projects were started. Factors such as traffic accidents, traffic congestion reports, hotel occupancy levels, and the growth of businesses along major road arteries I am sure all were taken into account. I can look at the impact of ongoing road projects and see what the impacts have been. More shopping outlets have built up along these roads. Major housing complexes have popped up and continue to pop up. A local university has grown by leaps and bounds from roughly 3,000 students in the late 1980’s to more than 10,000 students today. Retail stores would do well to learn the importance of customer counting systems as they serve a very similar purpose to the vehicle traffic counters. 
     Customer counting systems use a door counting sensor to keep track of the number of patrons entering a store. It also measure the time of day of the customers are entering the store. For store owners and managers this data can be used to maximize the use of payroll for staffing purposes. Stores without the protections offered by electronic article surveillance (EAS) can use a door counting sensor as a stand-alone device to track foot traffic patterns. Those stores with Checkpoint EAS towers can have the counter attached to it and get the added benefit of information to track alarm activations, times of activations and employee response to alarms. A sensor is a powerful tool to further improve shortage results and aid in identifying training opportunities for employees.
          I want to be clear I am not suggesting the vehicle traffic counting systems were driving increases in visitors and growth in the area. There was an identified problem with traffic based on resident complaints, business owner input, accident reporting and I am sure local official input. It is also possible news outlets gave a picture of problem roads and conditions. The use of the vehicle traffic counters gave department of transportation officials the necessary information to support the argument for necessary improvements. THAT planned development in the proper areas led to ADDITIONAL growth and expansion. In like manner I am not suggesting a door counting sensor will bring in more customers that would be a logical fallacy. What I am saying is that the information you receive from your door counting sensor can be used to analyze your business. Compare your foot traffic to your sales and also your staffing. Are you seeing a drop in sales even when the patron count is higher, it could be you are not adequately staffing your store during those periods. You may need for sales floor assistance to help customer and cashiers to ring them up. As you identify your opportunities you strategically adapt your payroll budget. When sales begin to climb you may find you actually have room to expand your business, just as road improvements in my area has driven business and tourism growth.
     Why not take a look at the possibility that customer counting systems could be helpful in improving store operations and driving sales? Consider installing a door counting sensor today.
Need information on a customer counting system? Give us a call at 1.866.914.2567 now.

I remember when I first moved to my state the road system was horrible in some areas. There was a military base to support and the area was a tourist destination as well. Two major road arteries coming into and out of the area were inadequate for the amount of traffic we were seeing.  Eventually government officials realized that the area could not support further growth and attract more tourists without road improvements.  In order to support the need for road improvements, vehicle traffic counters were set out on roads. While there are a number of measurement tools available the one that I was most aware of was rubber hoses that were placed across the road called pneumatic road tubes. I am certain that there were other factors taken into consideration before the decisions for road widening projects were started. Factors such as traffic accidents, traffic congestion reports, hotel occupancy levels, and the growth of businesses along major road arteries I am sure all were taken into account. I can look at the impact of ongoing road projects and see what the impacts have been. More shopping outlets have built up along these roads. Major housing complexes have popped up and continue to pop up. A local university has grown by leaps and bounds from roughly 3,000 students in the late 1980’s to more than 10,000 students today. Retail stores would do well to learn the importance of customer counting systems as they serve a very similar purpose to the vehicle traffic counters. 
     

Customer counting systems use a door counting sensor to keep track of the number of patrons entering a store. It also measure the time of day of the customers are entering the store. For store owners and managers this data can be used to maximize the use of payroll for staffing purposes. Stores without the protections offered by electronic article surveillance (EAS) can use a door counting sensor as a stand-alone device to track foot traffic patterns. Those stores with Checkpoint EAS towers can have the counter attached to it and get the added benefit of information to track alarm activations, times of activations and employee response to alarms. A sensor is a powerful tool to further improve shortage results and aid in identifying training opportunities for employees.
         

I want to be clear I am not suggesting the vehicle traffic counting systems were driving increases in visitors and growth in the area. There was an identified problem with traffic based on resident complaints, business owner input, accident reporting and I am sure local official input. It is also possible news outlets gave a picture of problem roads and conditions. The use of the vehicle traffic counters gave department of transportation officials the necessary information to support the argument for necessary improvements. THAT planned development in the proper areas led to ADDITIONAL growth and expansion. In like manner I am not suggesting a door counting sensor will bring in more customers that would be a logical fallacy. What I am saying is that the information you receive from your door counting sensor can be used to analyze your business. Compare your foot traffic to your sales and also your staffing. Are you seeing a drop in sales even when the patron count is higher, it could be you are not adequately staffing your store during those periods. You may need for sales floor assistance to help customer and cashiers to ring them up. As you identify your opportunities you strategically adapt your payroll budget. When sales begin to climb you may find you actually have room to expand your business, just as road improvements in my area has driven business and tourism growth.
     

Why not take a look at the possibility that customer counting systems could be helpful in improving store operations and driving sales? Consider installing a door counting sensor today.

 

Need information on a customer counting system? Give us a call at 1.866.914.2567 now.

 

Pet Stores Profits Are On The Rise But Shoplifting Is Too – Prevent The Pilfering Of Puppy Apparel With Clothing Security Tags

 

Checkpoint Tags-4                                                                                                                   WC Blog 438
Clothing Security Tags-3
Pet Stores Profits Are On The Rise But Shoplifting Is Too – Prevent The Pilfering Of Puppy Apparel With Clothing Security Tags
     Pets, we love them in the U.S. in fact we love them so much that according to SAGE Business Researcher in an article titled, “The Pet Industry”, by Janice Arenofsky, February 27, 2017, the writer states, “Spending on pets in the United States continued to increase even through the 2007-2009 recession and hit an estimated $62.75 billion in 2016.” http://businessresearcher.sagepub.com/sbr-1863-102160-2772364/20170227/the-pet-industry That is quite a sum of money to spend on our furry (and sometimes not-so-furry for all you reptile, bird and insect lovers) friends. Many employers even offer pet insurance now (it is offered at the locations where I work). Where it once was taboo to bring a pet into a store it has now become commonplace. I see them in pet carriers, sometimes on leashes and occasionally I have seen them in baby strollers (at least I hope that was a dog otherwise there are some really ugly babies with wet noses out there). Relax, I’m just kidding folks. I tried to get some facts on how much Americans spend on pet clothing alone but I was unable to locate that information. What I was able to find was in a 2016 article, “Last Year, the NRF (National Retail Federation) estimated that $350 million was spent on pet costumes…” according to a cnbc.com article, “More consumers are purchasing pet costumes for Halloween than ever before”, by Sarah Whitten, 29 Oct 2016. If we are spending more than $350 million for pet costumes you can imagine how much we are spending for pet clothing overall. How do retailers protect their pet clothes? Why not protect them like we protect human clothing? Clothing security tags don’t have to be on human clothes only. 
     When I’m discussing clothing security tags, I’m referring to Checkpoint tags specifically. These devices are designed to prevent shoplifting through deterrence and the use of electronic article surveillance (EAS) technology. The way the tags work is they are designed so that they transmit a radio wave of a specific frequency. EAS pedestals located near key points in a building such as entrances and exits detect this specific radio frequency. When a tagged item is carried too close to the detection field the pedestals have alarms that are triggered. Store workers respond to those alarms, conduct receipt checks and recover unpaid merchandise. Checkpoint tags also deter shoplifters because they are designed to be visible and it is apparent they could very well damage merchandise if pried at or tampered with. Many professional shoplifters already know what the tags are when they see them and prefer to find products that don’t appear to be protected.
     So exactly how much do pet clothes run? One major pet retailer sells an “anxiety shirt” for $39.95 and sports team jerseys for up to $28.99. An online designer pet boutique store advertises a doggie hoodie for $64.99. I don’t spend $64.99 on a winter coat for me! The fact remains there are folks who will spend that kind of money to dress up a pet that already comes with a fur coat of its own. For traditional stores that carry these lines of merchandise it only makes sense that the merchandise should be protected from theft with clothing security tags. 
     Checkpoint tags can be applied to these clothing items in the same way they are attached to human clothes. The only difference is that the garments are smaller in size so the tags may appear to be bigger but the protection given is just as robust. Tiny clothing items stuffed in a purse will activate an EAS pedestal just as they would activate it if they were human clothes shoved into the same purse. While you are putting clothing security tags on doggie outerwear you should know you can use the same tags to protect other merchandise that may be of high value such as pet beds, collars and leashes. Shoplifting is made more difficult when merchants protect as many items as possible.
     Pets and pet accessories are big business. Where there is a store making a profit there will be shoplifters to pilfer. Prevent petty (and not so petty) theft by using Checkpoint tags on your pet softlines goods.
For more information about clothing security tags contact us or call 1.866.914.2567.

Pets, we love them in the U.S. in fact we love them so much that according to SAGE Business Researcher in an article titled, “The Pet Industry”, by Janice Arenofsky, February 27, 2017, the writer states, “Spending on pets in the United States continued to increase even through the 2007-2009 recession and hit an estimated $62.75 billion in 2016.” http://businessresearcher.sagepub.com/sbr-1863-102160-2772364/20170227/the-pet-industry That is quite a sum of money to spend on our furry (and sometimes not-so-furry for all you reptile, bird and insect lovers) friends. Many employers even offer pet insurance now (it is offered at the locations where I work). Where it once was taboo to bring a pet into a store it has now become commonplace. I see them in pet carriers, sometimes on leashes and occasionally I have seen them in baby strollers (at least I hope that was a dog otherwise there are some really ugly babies with wet noses out there). Relax, I’m just kidding folks. I tried to get some facts on how much Americans spend on pet clothing alone but I was unable to locate that information. What I was able to find was in a 2016 article, “Last Year, the NRF (National Retail Federation) estimated that $350 million was spent on pet costumes…” according to a cnbc.com article, “More consumers are purchasing pet costumes for Halloween than ever before”, by Sarah Whitten, 29 Oct 2016. If we are spending more than $350 million for pet costumes you can imagine how much we are spending for pet clothing overall. How do retailers protect their pet clothes? Why not protect them like we protect human clothing? Clothing security tags don’t have to be on human clothes only. 

When I’m discussing clothing security tags, I’m referring to Checkpoint tags specifically. These devices are designed to prevent shoplifting through deterrence and the use of electronic article surveillance (EAS) technology. The way the tags work is they are designed so that they transmit a radio wave of a specific frequency. EAS pedestals located near key points in a building such as entrances and exits detect this specific radio frequency. When a tagged item is carried too close to the detection field the pedestals have alarms that are triggered. Store workers respond to those alarms, conduct receipt checks and recover unpaid merchandise. Checkpoint tags also deter shoplifters because they are designed to be visible and it is apparent they could very well damage merchandise if pried at or tampered with. Many professional shoplifters already know what the tags are when they see them and prefer to find products that don’t appear to be protected.

So exactly how much do pet clothes run? One major pet retailer sells an “anxiety shirt” for $39.95 and sports team jerseys for up to $28.99. An online designer pet boutique store advertises a doggie hoodie for $64.99. I don’t spend $64.99 on a winter coat for me! The fact remains there are folks who will spend that kind of money to dress up a pet that already comes with a fur coat of its own. For traditional stores that carry these lines of merchandise it only makes sense that the merchandise should be protected from theft with clothing security tags. 

Checkpoint tags can be applied to these clothing items in the same way they are attached to human clothes. The only difference is that the garments are smaller in size so the tags may appear to be bigger but the protection given is just as robust. Tiny clothing items stuffed in a purse will activate an EAS pedestal just as they would activate it if they were human clothes shoved into the same purse. While you are putting clothing security tags on doggie outerwear you should know you can use the same tags to protect other merchandise that may be of high value such as pet beds, collars and leashes. Shoplifting is made more difficult when merchants protect as many items as possible.

Pets and pet accessories are big business. Where there is a store making a profit there will be shoplifters to pilfer. Prevent petty (and not so petty) theft by using Checkpoint tags on your pet softlines goods.

 

For more information about clothing security tags contact us or call 1.866.914.2567.