Sensormatic hard tags

Building A Culture Of Customer Service To Stop Shoplifting And Grow Sales Part 1



Stop Shoplifting – 3                                                                                                            WC Blog 739
Sensormatic Hard Tags – 4

Building A Culture Of Customer Service To Stop Shoplifting And Grow Sales Part 1

     I write about how to stop shoplifting because that is what I am passionate about. I hate theft and I despise what it does to retailers and quite honestly to my wallet. All of us have to pay for the ne’er do wells who choose to take what isn’t theirs for their own selfish reasons. I also like to write about great customer service because I am also passionate about that. I know how good customer service can make a small business a big success. Because my background is wrapped up in Retail Loss Prevention Management and retail sales I know how customer service drives sales and how it can be combined with electronic article surveillance (EAS) tags like Sensormatic hard tags to prevent theft. By using this combination stores will boost sales and reduce inventory shrink which contributes to even more profit.

     It is common for those of us who write on theft prevention to talk about customer service and how it is a means of thwarting criminal activity but what does great customer service really look like? Is it a matter of saying hello to everyone walking into a store? Is it identifiable? I am going to tell you about a recent experience I had that demonstrated exactly what great customer service should look like. It was during a recent visit to Chick-fil-A. I don’t often use company names but they deserve this shout out. It was very busy and I parked my car and went inside. The line of cars at the drive through wrapped all the way around the building. I placed my order and despite the craziness the young woman behind the counter was friendly and took my order and started working on it. I received my food in a reasonable amount of time which I did not expect looking at the crowd and took note that there seemed to be extra people working at that time. I would say they anticipated the traffic they would have and scheduled accordingly. When I went back to my car I noticed two employees were walking up and down the line of cars in the drive through and taking orders by hand and going to the drive up window to deliver them, cutting down the wait time for the drive up orders! I complimented the workers as I drive off. Now I know some of you are curious how a restaurant business can be compared to retail sales and how you stop shoplifting. There are two aspects to the customer service component that applies to both industries. The friendliness of the employees under what could have been stressful circumstances and the planning and staffing of the team for the day both are due to great management and leadership.

     Both types of businesses rely on customers for the survival of the business. If your business model does not recognize the importance of customer service you are going to lose clients and as a retailer you will incur theft from shoplifting. If you protect your merchandise with Sensormatic hard tags and labels and Sensormatic pedestals at your doors you are putting a barrier in place that deters criminal activity. Reduce theft and you keep prices low, pleasing your customers in the process. That is one aspect of good customer service. 

     The other piece of customer service is when management builds a culture where customer service means your team pays attention to the customer. The employees at this business were incredibly busy and yet all were pleasant and able to be friendly to the customers. Had this been a retail environment I am certain that if someone set off alarms due to merchandise having Sensormatic hard tags attached THIS team of employees would have made recoveries of unpaid goods with a smile on their faces. I have worked in stores where alarm activations were ignored or the person was waved out the door with no apology or attempt to determine the cause of the alarm. 

     In Part 2 I will continue this discussion on the value of customer service and the use of Sensormatic hard tags to stop shoplifting. I will also look at the importance of leadership and management in setting the tone for how a store will be perceived by customers and I will touch on the importance of scheduling as a part of a customer service focused culture.
For more information about how to stop shoplifting contact us or call 1.866.914.2567

I write about how to stop shoplifting because that is what I am passionate about. I hate theft and I despise what it does to retailers and quite honestly to my wallet. All of us have to pay for the ne’er do wells who choose to take what isn’t theirs for their own selfish reasons. I also like to write about great customer service because I am also passionate about that. I know how good customer service can make a small business a big success. Because my background is wrapped up in Retail Loss Prevention Management and retail sales I know how customer service drives sales and how it can be combined with electronic article surveillance (EAS) tags like Sensormatic hard tags to prevent theft. By using this combination stores will boost sales and reduce inventory shrink which contributes to even more profit.
     

It is common for those of us who write on theft prevention to talk about customer service and how it is a means of thwarting criminal activity but what does great customer service really look like? Is it a matter of saying hello to everyone walking into a store? Is it identifiable? I am going to tell you about a recent experience I had that demonstrated exactly what great customer service should look like. It was during a recent visit to Chick-fil-A. I don’t often use company names but they deserve this shout out. It was very busy and I parked my car and went inside. The line of cars at the drive through wrapped all the way around the building. I placed my order and despite the craziness the young woman behind the counter was friendly and took my order and started working on it. I received my food in a reasonable amount of time which I did not expect looking at the crowd and took note that there seemed to be extra people working at that time. I would say they anticipated the traffic they would have and scheduled accordingly. When I went back to my car I noticed two employees were walking up and down the line of cars in the drive through and taking orders by hand and going to the drive up window to deliver them, cutting down the wait time for the drive up orders! I complimented the workers as I drive off. Now I know some of you are curious how a restaurant business can be compared to retail sales and how you stop shoplifting. There are two aspects to the customer service component that applies to both industries. The friendliness of the employees under what could have been stressful circumstances and the planning and staffing of the team for the day both are due to great management and leadership.
     

Both types of businesses rely on customers for the survival of the business. If your business model does not recognize the importance of customer service you are going to lose clients and as a retailer you will incur theft from shoplifting. If you protect your merchandise with Sensormatic hard tags and labels and Sensormatic pedestals at your doors you are putting a barrier in place that deters criminal activity. Reduce theft and you keep prices low, pleasing your customers in the process. That is one aspect of good customer service. 
     

The other piece of customer service is when management builds a culture where customer service means your team pays attention to the customer. The employees at this business were incredibly busy and yet all were pleasant and able to be friendly to the customers. Had this been a retail environment I am certain that if someone set off alarms due to merchandise having Sensormatic hard tags attached THIS team of employees would have made recoveries of unpaid goods with a smile on their faces. I have worked in stores where alarm activations were ignored or the person was waved out the door with no apology or attempt to determine the cause of the alarm. 
     

In Part 2 I will continue this discussion on the value of customer service and the use of Sensormatic hard tags to stop shoplifting. I will also look at the importance of leadership and management in setting the tone for how a store will be perceived by customers and I will touch on the importance of scheduling as a part of a customer service focused culture.

 

For more information about how to stop shoplifting, contact us or call 1.866.914.2567

 

Stop Shoplifting In A Gift Shop, Is A Sensormatic System Necessary?

 

Stop Shoplifting In A Gift Shop, Is A Sensormatic System Necessary?
Why should you spend money on a Sensormatic system if you “only” have a gift shop? Because shoplifters steal, and they steal from anyone. They do not care what kind of retailer you are. The same loss ratio applies to gift stores as it does to, well, any retailer. The formula is simple. Let’s say you lose a $20 item at retail. And let’s suppose that your margin is 2%. You divide $20 by 2 percent and you have the real cost of that loss of $20 (20/.02 = $1000). Yes, to make up and breakeven, not make any profit, you have to sell an additional $1000 in merchandise. That is on top of your normal sales. No one can do that for very long and stay in business.
Typical Sensormatic systems have a Return On Investment (ROI) of about 5.5 months depending how well you follow the Loss Prevention Systems, Inc. program. You can never stop shoplifting altogether however, our program is more than just installing a Sensormatic system. We train you on how to stop shoplifting before they steal and we will do this on a regular basis for you as often as you and your staff reasonably need it.
So if we can train you to deter a significant amount of shoplifting why do you need the Sensormatic system? You and your staff cannot be everywhere all the time. Shoplifters look for opportunities or they will create them where you and your folks are distracted. Busy days with lots of customers on the sales floor at the same time does not leave a lot of time for the identification of a shoplifter or the type of customer service that is required to send them off to someone else.
That is where Sensormatic systems comes into play. In many cases shoplifters will see the active Sensormatic system and they will be deterred. But many are not. Properly secured merchandise will stop the shoplifter in their tracks. Your gift shop will benefit from the same commercial grade systems that the major retailers use. 
“But, Sensormatic systems are expensive?” NO, they are not, in fact they are very affordable. Depending on you store’s layout, current level of loss and needs, you could see a ROI payback in a matter of months. This puts you back in control against the shoplifter. Not only will you have a state of the art system but the proper training to attack and keep the shoplifting losses to an acceptable level.
How fast can this all happen? In many cases we can have your system shipped and installed in a matter of a few weeks. Even during a holiday season. Our Sensormatic systems are installed by factory tech’s that do this every day. Sensormatic is a world leader with 80% of the top 200 retailers depending on Sensormatic with the exact same equipment Loss Prevention Systems offers you to stop shoplifting.
Loss Prevention Systems also has the expertise to make sure you get the right genuine Sensormatic hard tags and/or labels to address your particular needs. This is not one size fits all. Your store has a diverse offering of merchandise that requires different solutions. We will help you with that in smaller quantities of the labels and tags you need so that you do not have a back room full.
Loss Prevention Systems will even include a copy of the book “Protect Your Store!” the shoplifting prevention guide for medium to small retailers by Bill Bregar, our founder and CEO. We want you to succeed and be profitable. Because if you stop shoplifting you are winning, then we win too.
For more information about Sensormatic systems and to stop shoplifting Contact us or call 1.866.914.2567 and fix your shoplifting problem once and for all!

Why should you spend money on a Sensormatic system if you “only” have a gift shop? Because shoplifters steal, and they steal from anyone. They do not care what kind of retailer you are. The same loss ratio applies to gift stores as it does to, well, any retailer. The formula is simple. Let’s say you lose a $20 item at retail. And let’s suppose that your margin is 2%. You divide $20 by 2 percent and you have the real cost of that loss of $20 (20/.02 = $1000). Yes, to make up and breakeven, not make any profit, you have to sell an additional $1000 in merchandise. That is on top of your normal sales. No one can do that for very long and stay in business.

 

Typical Sensormatic systems have a Return On Investment (ROI) of about 5.5 months depending how well you follow the Loss Prevention Systems, Inc. program. You can never stop shoplifting altogether however, our program is more than just installing a Sensormatic system. We train you on how to stop shoplifting before they steal and we will do this on a regular basis for you as often as you and your staff reasonably need it.

 

So if we can train you to deter a significant amount of shoplifting why do you need the Sensormatic system? You and your staff cannot be everywhere all the time. Shoplifters look for opportunities or they will create them where you and your folks are distracted. Busy days with lots of customers on the sales floor at the same time does not leave a lot of time for the identification of a shoplifter or the type of customer service that is required to send them off to someone else.

 

That is where Sensormatic systems comes into play. In many cases shoplifters will see the active Sensormatic system and they will be deterred. But many are not. Properly secured merchandise will stop the shoplifter in their tracks. Your gift shop will benefit from the same commercial grade systems that the major retailers use. 

 

“But, Sensormatic systems are expensive?” NO, they are not, in fact they are very affordable. Depending on you store’s layout, current level of loss and needs, you could see a ROI payback in a matter of months. This puts you back in control against the shoplifter. Not only will you have a state of the art system but the proper training to attack and keep the shoplifting losses to an acceptable level.

 

How fast can this all happen? In many cases we can have your system shipped and installed in a matter of a few weeks. Even during a holiday season. Our Sensormatic systems are installed by factory tech’s that do this every day. Sensormatic is a world leader with 80% of the top 200 retailers depending on Sensormatic with the exact same equipment Loss Prevention Systems offers you to stop shoplifting.

 

Loss Prevention Systems also has the expertise to make sure you get the right genuine Sensormatic hard tags and/or labels to address your particular needs. This is not one size fits all. Your store has a diverse offering of merchandise that requires different solutions. We will help you with that in smaller quantities of the labels and tags you need so that you do not have a back room full.

 

Loss Prevention Systems will even include a copy of the book “Protect Your Store!” the shoplifting prevention guide for medium to small retailers by Bill Bregar, our founder and CEO. We want you to succeed and be profitable. Because if you stop shoplifting you are winning, then we win too.

 

For more information about Sensormatic systems and to stop shoplifting, Contact us or call 1.866.914.2567 and fix your shoplifting problem once and for all!

 

 

Curbing Shortage: Steps For Clothing Security And Merchandise Theft

How do you handle clothing security for your store? What I mean is this, what controls do you have in place to prevent theft? Who may be stealing in your store and where is it happening? If you are operating a store and selling any type of apparel you need to ask yourself these questions. Psssst…store owners who don’t sell clothing I recommend you don’t stop reading. You may not sell clothing but the information will be relevant to you too. The first thought that you probably have is this is an article on shoplifting. Yes and No. Shoplifters are a big concern for stores and more so for those stores that are not using any type of security tags on clothes. It is important that you don’t discount the chance that you have employees who may also be stealing from you. Retail anti-theft devices can deter theft at all levels and theft accounted for approximately 66.5% of retail shortage in 2017 according to the 2018 National Retail Security Survey (pg. 5). 
     

With 17 years of Retail Loss Prevention experience under my belt I will unequivocally tell you that if you are not using a retail security system in your store you are inviting theft into your building. Those stores that have a Sensormatic security system and use security tags on clothes (and nearly all other merchandise) are deterring criminals from stealing and sending them where? That’s right, to YOUR store. Criminals know what security systems look like when they walk into a store and they know what security tags and labels on clothing look like. Theft is always risky and the bad guys know that but they make every effort to avoid being detected and going to jail.  So, when they enter YOUR store because they ran into security equipment at the store just down the block you are inviting theft in. You aren’t without recourse you can join those who have installed a Sensormatic system and have added clothing security to their merchandise. If you have any questions about the purchase of a system and tags Loss Prevention Systems, Inc. can give you information you need to make a smart decision.
     

Getting back to the original question though, how do you handle clothing security? Bearing in mind that employees and customers will steal from you there must be steps in place to cover all of your bases. Here are some tips to help you control the opportunities for merchandise theft:

As we have already discussed retailers should be using security tags on clothes. I recommend Sensormatic hard tags to make forced removal of tags an almost impossible task without damaging garments.

Train employees on the importance of customer service. Teach them how it can help increase store sales and how it can deter theft. Note: Training employees on how to stop shoplifting through customer service is a skill and Loss Prevention Systems, Inc. does offer training seminars that will teach associates the best methods to identify it and stop it…SAFELY.

Have locked fitting room doors if you cannot afford a dedicated fitting room attendant. All items must be separated piece by piece to prevent items from being hidden between layers. Use number chips to track how many items a customer takes in and limit that amount to 6 pieces at a time. The rule must apply to employees who are shopping as well as customers.

Do not allow employees to ring up family or friends at the register.

Require employees (including all managers) to have purchases and bags checked before leaving at the end of the shift.

Conduct manager training on how they can prevent employee theft. Again, Loss Prevention Systems, Inc. does offer this in a training seminar as well as other training sessions.

Do not allow employees to keep personal belongings at a cash register or on the sales floor. Provide lockers or locking cabinets for the storage of personal effects while the associate is on the clock.

If it is in the budget consider a limited closed circuit television system to keep an eye on cash registers, front doors and even hard to see sales floor areas. 

Finally consult with Loss Prevention Systems, Inc. on a theft evaluation of your store and areas of vulnerability. They can also assist with a shortage action plan.

Clothing security is not hard it just requires having the right resources and knowledge of theft related issues. Loss Prevention Systems, Inc. has knowledgeable staff that can point you in the right direction to bring down shortage. Sensormatic has the right tools to protect your clothing (and other merchandise) to send crooks to the next retailer that has not put a security system in place.

 

Need information on clothing security? Give us a call at 1.866.914.2567 now.