The short answer is NO a Sensormatic System is not the total solution. By itself, your Sensormatic System is not going to stop all your shoplifting problems. However, it will be a VERY important part of the puzzle. As the former Director of Loss Prevention for several major companies, I have more than just a little experience with this topic. I started my loss prevention career at the store level, apprehending shoplifters. As I moved closer to the Board Room, eventually as the Chairman of the Board for the Georgia Retail Association, I saw what it took for companies large and small to fix the shoplifting problem.
For medium to small retailers there are two solutions to shoplifting. The first part is an Electronic Article Surveillance (EAS) system such as a Sensormatic System. The second part to the solution is an alert and WELL trained staff. I outline most of that in my book which is available online at Amazon and at Barnes & Noble. So let’s explore that in a bit more depth.
Sensormatic systems although simple in scope utilize very complex commercial grade equipment. This equipment is pretty straight forward to the retailer and their staff. It consists of pedestals at the customer doors that detect specialized Sensormatic labels and tags that are placed by staff on merchandise. These labels and tags are either deactivated (labels) or removed (tags) at checkout.
A legitimate customer that makes a purchase walks out the door with their merchandise and goes on their way. A shoplifter that attempts to steal merchandise triggers the pedestals visual and audible alarm, alerting staff. Merchandise is protected 24/7. Labels are disposable and after deactivation go out the door with the merchandise packaging. Tags or more correctly “hard tags” are removed by staff to be reused over and over.
Sensormatic Systems are very cost effective, even more so when you consider what the real cost of a stolen piece of merchandise is. If you lose a $50 piece of merchandise take that number and divide it by your after expenses profit margin (the average is about 2%). So $50/0.02 = $2500.00. That is what you will have to sell to break even on the $50 loss!
The second and as important side to keeping shoplifters at bay is keeping your staff trained. We can help you with this. Our philosophy is that if you are profitable then so are we. Just installing a Sensormatic System without training will not work. At first, you would see some benefit but your losses will begin to creep back up. The same is also true in reverse. Training without a system will not deliver long-term, sustained benefits.
So what kind of training do you and your staff need? Of course, we want you to know how to use the system. How it functions, what problems can arise and how to use Sensormatic hard tags and labels to their maximum benefit. However, you have to go further. What do you do when you encounter a situation when a customer triggers and alarm? You must have a consistent, customer service approach to an alarm.
In addition we also teach you how to spot and deter shoplifters. The Sensormatic System is your backup. We want to deter the shoplifter the moment they come into the store. It is actually quite easy to spot a shoplifter, if you know what to look for. Once you suspect that someone is trying or may steal from you then you need to approach that situation with certain customer service skills that will deter the shoplifter but delight the good customer. Our method may even lead to add-on sales from your good customers. You see shoplifters hate attention. We help you to exploit that.
So a Sensormatic System and support by Loss Prevention Systems, Inc. together will help you to cure your shoplifting woes. Contact us today about a Sensormatic System for your store and learn more about our great training program that you get FREE of charge with your system. Call 1-770-426-0547 today.