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Drunk Driving Kills – But Not on My Watch from my Nightclub Using EASy Bottle!
Drunk driving kills and we all know it. If you are in the nightclub of high-end social entertainment business, you not only know it but are very concerned about the potential liability that it causes you. You are especially wary if you provide bottle service to your patrons at their tables. Undoubtedly you have instructed your service staff to watch for intoxicated patrons and make sure they do not leave with bottles. Maybe you have even gone to the extent to spend thousands of dollars per table putting in secure bottle lockers into your tables on the floor. You may have thought that these were your only options. I have come to realize that there is another option.
During my career, I have had the misfortune of having to investigate fatality drunk driving automobile collisions resulting from a severely intoxicated person leaving the bar or nightclub after having drank to obvious impairment and not being stopped by the bar or club management. They may have even left with the bottle from the club and took one for the road.” It is the responsibility of every person in the alcoholic beverage service industry to ensure that their patrons do not leave with alcohol or severely under the influence. I have also met and come to respect those members of the nightclub service community who do take that responsibility seriously and monitor the alcoholic beverage intake of their patrons and ensure that they are not permitted to leave with a bottle should the club have bottle service.
My interest was sparked due to my history in accident investigation when I saw the EASy bottle locking bottle cap by Alpha Products, a division of Checkpoint Security Systems. I understand your need to provide a bottle service to the patrons’ tables and give your club the look of a high-end establishment that treats its customers as V.I.P.s. Therefore, any solution must allow you to still have the bottles at the table but it should not look like Fort Knox and the tables should be standard tables so your expenses are not hiked unnecessarily. That is where the EASy bottle comes into play. It is a four-pronged key that inserts into the top of a bottle lock that secures the cap to the bottle. The patron will break the bottle before they are able to remove the cap. The key can also be kept on the person as opposed to previous keys in different models, this key is very lightweight and is not a problem to fit into the fashionable attire of your waitresses. It also comes with a retractor that can be worn on the person so the waitress does not have a concern about losing the key or placing it on the table where the patrons can help themselves to the bottle, which is what we are trying to avoid.
The EASy bottle system allows for your patrons to have that V.I.P. feel of a bottle service at the table without you having the worries of them serving themselves, often against the law in many states, or taking the bottle with them. Your service staff can then monitor the consumption of alcohol by patrons and assist them in getting transportation or disallow further service, protecting you from the liability and the tragedy of having one of your patrons involved in a drunk-driving motor vehicle accident.
Your nightclub will then continue to be a responsible high-end establishment that recognizes that patrons sometimes drink to excess if left to their own devices. You will acknowledge that intoxicated individuals often don’t know when to stop or when to take alternative transportation so you do your part to assist them in making those decisions. You know that drunk-driving kills – but it’s not going to happen on your watch from your place!
For more information on Bottle Service contact us at www.bottle-services.net or call
1.770.426.0547.
Drunk driving kills and we all know it. If you are in the nightclub of high-end social entertainment business, you not only know it but are very concerned about the potential liability that it causes you. You are especially wary if you provide bottle service to your patrons at their tables. Undoubtedly you have instructed your service staff to watch for intoxicated patrons and make sure they do not leave with bottles. Maybe you have even gone to the extent to spend thousands of dollars per table putting in secure bottle lockers into your tables on the floor. You may have thought that these were your only options. I have come to realize that there is another option.
During my career, I have had the misfortune of having to investigate fatality drunk driving automobile collisions resulting from a severely intoxicated person leaving the bar or nightclub after having drank to obvious impairment and not being stopped by the bar or club management. They may have even left with the bottle from the club and took one for the road.” It is the responsibility of every person in the alcoholic beverage service industry to ensure that their patrons do not leave with alcohol or severely under the influence. I have also met and come to respect those members of the nightclub service community who do take that responsibility seriously and monitor the alcoholic beverage intake of their patrons and ensure that they are not permitted to leave with a bottle should the club have bottle service.
My interest was sparked due to my history in accident investigation when I saw the EASy bottle locking bottle cap by Alpha Products, a division of Checkpoint Security Systems. I understand your need to provide a bottle service to the patrons’ tables and give your club the look of a high-end establishment that treats its customers as V.I.P.s. Therefore, any solution must allow you to still have the bottles at the table but it should not look like Fort Knox and the tables should be standard tables so your expenses are not hiked unnecessarily. That is where the EASy bottle comes into play. It is a four-pronged key that inserts into the top of a bottle lock that secures the cap to the bottle. The patron will break the bottle before they are able to remove the cap. The key can also be kept on the person as opposed to previous keys in different models, this key is very lightweight and is not a problem to fit into the fashionable attire of your waitresses. It also comes with a retractor that can be worn on the person so the waitress does not have a concern about losing the key or placing it on the table where the patrons can help themselves to the bottle, which is what we are trying to avoid.
The EASy bottle system allows for your patrons to have that V.I.P. feel of a bottle service at the table without you having the worries of them serving themselves, often against the law in many states, or taking the bottle with them. Your service staff can then monitor the consumption of alcohol by patrons and assist them in getting transportation or disallow further service, protecting you from the liability and the tragedy of having one of your patrons involved in a drunk-driving motor vehicle accident.
Your nightclub will then continue to be a responsible high-end establishment that recognizes that patrons sometimes drink to excess if left to their own devices. You will acknowledge that intoxicated individuals often don’t know when to stop or when to take alternative transportation so you do your part to assist them in making those decisions. You know that drunk-driving kills – but it’s not going to happen on your watch from your place!
For more information on Bottle Service contact us or call 1.770.426.0547 or at www.bottle-services.net
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MAKE BOTTLE SERVICE A BETTER VALUE WHILE PROTECTING YOUR BOTTOM LINE
Whether you are launching a brand new nightclub or you’ve been a long time veteran of the business, one thing remains clear when it comes to attracting new clientele to book bottle service. Potential customers want to justify whether or not the higher price of the service would be a better value than just coming through the front door as a normal patron. Let’s examine the pros and cons of bottle service and let’s do it while keeping your bottom line in mind. It may all start with protecting your liquor supply with bottle caps! I’ll talk about that later though. Hang with me for a minute and read on.
Bottle service at its core is a pricey concept for the average club-goer. Often times a nightclub will mark up the price of a standard bottle of top shelf liquor by 1000% or more! On the west coast, particularly in the greater Hollywood area, a standard bottle of the World’s most popular vodka could be priced at $400 or more. The pricing is usually non-negotiable as well. This is a far cry from the same bottle that costs $25 on a store shelf. It’s also a huge difference in price when the same potential bottle service patron can get the same amount of liquor in your club, ala carte at the bar for much less. So what’s the benefit of the patron for booking the service? Let’s take a look.
A good bottle service offering will dish up benefits like; no cover charges for the booking group. Meaning anyone included in the group has their door entry fee waived. Groups ordering VIP service are often treated to the best views in the ‘house’ with exclusive lush seating areas. Also, the people in these VIP groupings are served up their favorite mixers by very accommodating VIP hostesses! The hostess will gladly pour and mix oodles of drinks for the bottle service patrons. As long as the bottles have liquor in them, the drinks will keep coming! Despite that, there are a few drawbacks of bottle services in your nightclub. Both in regard to yourself (the establishment owner) and the patrons.
First and almost exclusively, the drawback for potential purchasers of bottle services is most certainly the price. I’ve already covered that above but let me reiterate the point by saying that it’s really the only downside for patrons considering booking VIP bottle services. They have to decide whether it’s justifiable for their group. As for you the club owner (or manager), offering bottle services can lead to liquor loss (and profits) if you don’t have a VIP hostess actually mixing and pouring the drinks on behalf of the VIP patrons. How? Allowing the patrons to freely command the consumption of the bottle contents could lead to loss, abuse and legal troubles. This is why I strongly suggest utilizing a VIP hostess for in your nightclub if you offer this type of service. While I’m at it, you should further control the flow of product with the use of Alpha High Theft Solutions bottle caps! When used in conjunction with a VIP hostess, these awesome little bottle caps will ensure that no one else besides the hostess is pouring drinks in the VIP area. Alpha security S3 Bottle caps work by denying the benefit of consumption to anyone who doesn’t have a key to open them, period. They’d have to break the bottle to access the contents and no one wants a little glass mixed in with their rum!
Additionally, the caps can be used in conjunction with EAS (Electronic Article Surveillance) systems. This means that patrons cannot leave the VIP area with the bottles and exit the establishment without triggering an alarm near the exits. It sounds more like a retail theft prevention tactic but believe me it works wonders in nightclubs as well. Some jurisdictions prohibit by law the removal of any alcohol from the serving establishment. You certainly don’t want that legal liability on your hands. You keep the alcohol at the table and you keep it responsibly flowing for the customer with this wonder device by Alpha.
When it comes down to it, the quality and ‘value’ of the bottle service you offer are also dependent on protecting your supply and legal wellbeing. By using products like bottle caps with your VIP services, you eliminate or reduce risk and loss. That means you can pass along your profitable savings (or financial buffer) along to your customers by offering more desirable services. With the use of a VIP hostess and bottle caps by Alpha, you can certainly justify the value to the customer!
For more information about maximizing value for your nightclub by using bottle caps, please call us at 1-770-426-0547.
Whether you are launching a brand new nightclub or you’ve been a long time veteran of the business, one thing remains clear when it comes to attracting new clientele to book bottle service. Potential customers want to justify whether or not the higher price of the service would be a better value than just coming through the front door as a normal patron. Let’s examine the pros and cons of bottle service and let’s do it while keeping your bottom line in mind. It may all start with protecting your liquor supply with bottle caps! I’ll talk about that later though. Hang with me for a minute and read on.
Bottle service at its core is a pricey concept for the average club-goer. Often times a nightclub will mark up the price of a standard bottle of top shelf liquor by 1000% or more! On the west coast, particularly in the greater Hollywood area, a standard bottle of the World’s most popular vodka could be priced at $400 or more. The pricing is usually non-negotiable as well. This is a far cry from the same bottle that costs $25 on a store shelf. It’s also a huge difference in price when the same potential bottle service patron can get the same amount of liquor in your club, ala carte at the bar for much less. So what’s the benefit of the patron for booking the service? Let’s take a look.
A good bottle service offering will dish up benefits like; no cover charges for the booking group. Meaning anyone included in the group has their door entry fee waived. Groups ordering VIP service are often treated to the best views in the ‘house’ with exclusive lush seating areas. Also, the people in these VIP groupings are served up their favorite mixers by very accommodating VIP hostesses! The hostess will gladly pour and mix oodles of drinks for the bottle service patrons. As long as the bottles have liquor in them, the drinks will keep coming! Despite that, there are a few drawbacks of bottle services in your nightclub. Both in regard to yourself (the establishment owner) and the patrons.
First and almost exclusively, the drawback for potential purchasers of bottle services is most certainly the price. I’ve already covered that above but let me reiterate the point by saying that it’s really the only downside for patrons considering booking VIP bottle services. They have to decide whether it’s justifiable for their group. As for you the club owner (or manager), offering bottle services can lead to liquor loss (and profits) if you don’t have a VIP hostess actually mixing and pouring the drinks on behalf of the VIP patrons. How? Allowing the patrons to freely command the consumption of the bottle contents could lead to loss, abuse and legal troubles. This is why I strongly suggest utilizing a VIP hostess for in your nightclub if you offer this type of service. While I’m at it, you should further control the flow of product with the use of Alpha High Theft Solutions bottle caps! When used in conjunction with a VIP hostess, these awesome little bottle caps will ensure that no one else besides the hostess is pouring drinks in the VIP area. Alpha security S3 Bottle caps work by denying the benefit of consumption to anyone who doesn’t have a key to open them, period. They’d have to break the bottle to access the contents and no one wants a little glass mixed in with their rum!
Additionally, the caps can be used in conjunction with EAS (Electronic Article Surveillance) systems. This means that patrons cannot leave the VIP area with the bottles and exit the establishment without triggering an alarm near the exits. It sounds more like a retail theft prevention tactic but believe me it works wonders in nightclubs as well. Some jurisdictions prohibit by law the removal of any alcohol from the serving establishment. You certainly don’t want that legal liability on your hands. You keep the alcohol at the table and you keep it responsibly flowing for the customer with this wonder device by Alpha.
When it comes down to it, the quality and ‘value’ of the bottle service you offer are also dependent on protecting your supply and legal wellbeing. By using products like bottle caps with your VIP services, you eliminate or reduce risk and loss. That means you can pass along your profitable savings (or financial buffer) along to your customers by offering more desirable services. With the use of a VIP hostess and bottle caps by Alpha, you can certainly justify the value to the customer!
For more information about maximizing value for your nightclub by using bottle caps, contact us or call 1-770-426-0547.
JD-Blog-009 Keyword: Bottle Service- 5 (Secondary: Bottle lock-4)
Reducing the Risk of Bottle Service
Bottle service is an increasing trend that can bring higher profits to bars and nightclubs. It’s essentially selling a patron a full bottle of liquor at a significant markup. Some establishments provide mixers to go with the bottle and maybe even a VIP seating area or secluded table for the patron and their guests. This allows the patron to have a private party atmosphere and a VIP experience. For this, the patron is willing to pay a significantly higher price. For many in the nightclub scene, bottle service is the best way to highlight their status. As a bar or nightclub owner, this is a way to significantly increase revenue and great source of loyal repeat business.
With this added revenue and increased profit comes an increased risk. When someone uses bottle service, they own the bottle and there can be a tendency to over-serve themselves or their guests at their semi-private party. This leads to an increased risk of litigation for the nightclub for failing to cut off over-indulgence. There is also an increased risk in general liability claims from customer accidents as over-served customers fall down or otherwise get injured. Another risk is someone over-serving themselves (or a friend) and then getting behind the wheel of a car. These risks can do significant harm to a business.
There are ways to mitigate and manage this risk. The first is through the use of a designated server for the bottle service. This server can observe customers and make decisions on who to serve based upon their observation. The second, and most effective way to mitigate risk, is to use the dedicated server in conjunction with a bottle lock. A bottle lock is a device placed over the mouth of a bottle, preventing anyone who does not have the proper key from pouring a drink from the bottle. The dedicated server retains the key to the lock. The server can unlock the bottle to serve guests or decide not to, based upon their observations. A trained server can monitor consumption and make a risk-based decision to serve or not to serve a particular guest. While the customer paid for the whole bottle, the server retains the key and the ability to serve responsibly. An added side-benefit is that this eliminates the risk of those who would use the service as a way of allowing their under-age friends to have drinks in the bar. With the lock, before any drink could be poured, the server can determine the true age of potential underage drinkers. The server also retains the ability to head off those who might drink and drive. The server could make the polite suggestion that a member of the party switch to a soft drink and even if they refuse, the server has the key and the bottle lock cannot be opened without it. It’s a safe and non-confrontational way to reduce liability while being socially responsible at the same time. Some might see this as infringing on the benefits of the service, but in practice it actually enhances the patron’s experience. Having a way to control who consumes out of the bottle and how much, as well as having a dedicated server plays very nicely into the atmosphere of the service and it’s use as a status symbol.
Bottle service, when used with a dedicated, trained server, and a bottle lock is a great way to increase revenue and protect profits for a bar or nightclub.
For more information about Bottle Service contact us or call 1.770.426.0547.
Bottle service is an increasing trend that can bring higher profits to bars and nightclubs. It’s essentially selling a patron a full bottle of liquor at a significant markup. Some establishments provide mixers to go with the bottle and maybe even a VIP seating area or secluded table for the patron and their guests. This allows the patron to have a private party atmosphere and a VIP experience. For this, the patron is willing to pay a significantly higher price. For many in the nightclub scene, bottle service is the best way to highlight their status. As a bar or nightclub owner, this is a way to significantly increase revenue and great source of loyal repeat business.
With this added revenue and increased profit comes an increased risk. When someone uses bottle service, they own the bottle and there can be a tendency to over-serve themselves or their guests at their semi-private party. This leads to an increased risk of litigation for the nightclub for failing to cut off over-indulgence. There is also an increased risk in general liability claims from customer accidents as over-served customers fall down or otherwise get injured. Another risk is someone over-serving themselves (or a friend) and then getting behind the wheel of a car. These risks can do significant harm to a business.
There are ways to mitigate and manage this risk. The first is through the use of a designated server for the bottle service. This server can observe customers and make decisions on who to serve based upon their observation. The second, and most effective way to mitigate risk, is to use the dedicated server in conjunction with a bottle lock. A bottle lock is a device placed over the mouth of a bottle, preventing anyone who does not have the proper key from pouring a drink from the bottle. The dedicated server retains the key to the lock. The server can unlock the bottle to serve guests or decide not to, based upon their observations. A trained server can monitor consumption and make a risk-based decision to serve or not to serve a particular guest. While the customer paid for the whole bottle, the server retains the key and the ability to serve responsibly. An added side-benefit is that this eliminates the risk of those who would use the service as a way of allowing their under-age friends to have drinks in the bar. With the lock, before any drink could be poured, the server can determine the true age of potential underage drinkers. The server also retains the ability to head off those who might drink and drive. The server could make the polite suggestion that a member of the party switch to a soft drink and even if they refuse, the server has the key and the bottle lock cannot be opened without it. It’s a safe and non-confrontational way to reduce liability while being socially responsible at the same time. Some might see this as infringing on the benefits of the service, but in practice it actually enhances the patron’s experience. Having a way to control who consumes out of the bottle and how much, as well as having a dedicated server plays very nicely into the atmosphere of the service and it’s use as a status symbol.
Bottle service, when used with a dedicated, trained server, and a bottle lock is a great way to increase revenue and protect profits for a bar or nightclub.
For more information about Bottle Service contact us or call 1.770.426.0547.
