Optimize Endcap Space When You Use Sensormatic Tags

 

Electronic Article Surveillance – 3                                                                                                WC Blog 735
Sensormatic Tags – 3
Optimize Endcap Space When You Use Sensormatic Tags
     Have you ever stopped to think that the use of electronic article surveillance can help drive sales? What I mean is that the use of anti-theft devices to protect merchandise gives managers of businesses the flexibility to move merchandise closer to store entrances than they may have considered doing in the past. You may be wondering, what does moving merchandise have to do with driving sales? I thought about this recently after I made a suggestion to the store manager where I work to move some merchandise. The merchandise (retro video game systems and hand held games) were located on an endcap in the back of the store where they were not selling. I suggested we move them to a main aisle endcap near the front of the store. The manager approved the move and I changed out the endcap in about a half hour. When I returned to work a few days later, sure enough we had sold through some of the merchandise. Because I work part-time for this retailer, it was several days before I returned again but when I did I noted that more units had sold through. Major retailers I have worked for are pretty good about changing endcap planograms but it can be easy to get comfortable and leave them as they are. Since smaller, independent owners have control over their own business they decide when and if they are going to change anything. If a store isn’t using Sensormatic tags to protect merchandise it can be risky to keep higher dollar products near the front where customers can see them. In fact many owners choose to lock up these pieces but that can discourage shoppers from ever buying these items. 
     Using Sensormatic tags on merchandise allows customers the freedom to pick up and examine merchandise without jeopardizing the security of the item. There are so many different electronic article surveillance hard tags and labels available from Sensormatic that there is something out there that can protect virtually anything a retailer can sell, including foods. One example of a food safe tag, the Sensormatic APX Microwavable Roll Labels are available for use in grocery stores. The message I want to convey is that there is no reason for retailers to relegate higher dollar merchandise to locking showcases. All that does is tie up store payroll requiring an employee to be available to show merchandise that may or may not be sold. When customers can select what they are interested in and walk around a store to continue shopping they are probably going to purchase that item. Make them wait for service at a locking display case and you could very well lose a sale.
     This brings us full circle back to the movement of merchandise. Endcaps are great for getting products into the view of the customer that might not be seen if it is stocked in-line in an aisle among other merchandise. Seasonal products, promotional items and slow-moving items (such as I noted with our videogames) can be overlooked if they are not placed where customers can see them. Quite often these products may be impulse buys that will add to the sales dollars/transaction since the customer did not come in for the item in the first place. It also helps to reduce the potential for lost margin as products have to be marked down when they don’t sell. Getting the biggest bang for the buck for each item should be your objective. High dollar items can be included on these endcap displays with the use of electronic article surveillance anti-theft devices. Without a Sensormatic security system store management does have their hands tied and have to restrict endcaps to lower dollar products to minimize losses if theft takes place. 
     If you own prime beach front real estate you don’t build a shack on it, you build condos or hotels and earn money from it.  Endcaps are considered prime real estate in a store for a reason. These locations drive impulse buys and add-on sales for retailers. Don’t build shacks on the beach when you can build hotels. Use this real estate to sell higher end merchandise and protect those items with Sensormatic tags.
Sensormatic tags are important and we can help you with them. Call 1.770.426.0547 and let’s talk.

Have you ever stopped to think that the use of electronic article surveillance can help drive sales? What I mean is that the use of anti-theft devices to protect merchandise gives managers of businesses the flexibility to move merchandise closer to store entrances than they may have considered doing in the past. You may be wondering, what does moving merchandise have to do with driving sales? I thought about this recently after I made a suggestion to the store manager where I work to move some merchandise. The merchandise (retro video game systems and hand held games) were located on an endcap in the back of the store where they were not selling. I suggested we move them to a main aisle endcap near the front of the store. The manager approved the move and I changed out the endcap in about a half hour. When I returned to work a few days later, sure enough we had sold through some of the merchandise. Because I work part-time for this retailer, it was several days before I returned again but when I did I noted that more units had sold through. Major retailers I have worked for are pretty good about changing endcap planograms but it can be easy to get comfortable and leave them as they are. Since smaller, independent owners have control over their own business they decide when and if they are going to change anything. If a store isn’t using Sensormatic tags to protect merchandise it can be risky to keep higher dollar products near the front where customers can see them. In fact many owners choose to lock up these pieces but that can discourage shoppers from ever buying these items. 

Using Sensormatic tags on merchandise allows customers the freedom to pick up and examine merchandise without jeopardizing the security of the item. There are so many different electronic article surveillance hard tags and labels available from Sensormatic that there is something out there that can protect virtually anything a retailer can sell, including foods. One example of a food safe tag, the Sensormatic APX Microwavable Roll Labels are available for use in grocery stores. The message I want to convey is that there is no reason for retailers to relegate higher dollar merchandise to locking showcases. All that does is tie up store payroll requiring an employee to be available to show merchandise that may or may not be sold. When customers can select what they are interested in and walk around a store to continue shopping they are probably going to purchase that item. Make them wait for service at a locking display case and you could very well lose a sale.

This brings us full circle back to the movement of merchandise. Endcaps are great for getting products into the view of the customer that might not be seen if it is stocked in-line in an aisle among other merchandise. Seasonal products, promotional items and slow-moving items (such as I noted with our videogames) can be overlooked if they are not placed where customers can see them. Quite often these products may be impulse buys that will add to the sales dollars/transaction since the customer did not come in for the item in the first place. It also helps to reduce the potential for lost margin as products have to be marked down when they don’t sell. Getting the biggest bang for the buck for each item should be your objective. High dollar items can be included on these endcap displays with the use of electronic article surveillance anti-theft devices. Without a Sensormatic security system store management does have their hands tied and have to restrict endcaps to lower dollar products to minimize losses if theft takes place. 

If you own prime beach front real estate you don’t build a shack on it, you build condos or hotels and earn money from it.  Endcaps are considered prime real estate in a store for a reason. These locations drive impulse buys and add-on sales for retailers. Don’t build shacks on the beach when you can build hotels. Use this real estate to sell higher end merchandise and protect those items with Sensormatic tags.

 

Sensormatic tags are important and we can help you with them. Call 1.770.426.0547 and let’s talk.

 

 

When To Choose Between Sensormatic Labels and Hard Tags

 

Sensormatic Labels – 5                                                                                                           WC Blog 731
Stop Shoplifting – 3
When To Choose Between Sensormatic Labels and Hard Tags
     When is it better to use Sensormatic labels versus hard tags? I encountered an incident at work the other night that is a prime example of when one can be chosen over the other. I was on the salesfloor of the store where I work answering questions for a customer over the telephone. As I was trying to explain information on a specific computer monitor I happened to glance over my shoulder and saw a shopper closing up a cardboard box that a certain computer charging cable is carried in. All of the other laptop chargers are in thick plastic blister packages and have electronic article surveillance tags source tagged in them. I was suspicious of the customer as he closed up the box and placed it back on the peg hook but I was also busy with the customer on the telephone. I saw no way to interrupt the phone conversation to check on a suspicious action without potentially hurting the reputation of the store with that customer. The only other people in the store were tied up with their own customers so there was no one to call for assistance. When I did finally finish helping the customer on the phone I checked on the box that had been rehung and it was indeed empty. 
     Sensormatic labels and the hard tags will stop shoplifting but there are differences in how they are placed on merchandise that should influence what products store managers choose to put them on. If merchandise is protected in a hard, plastic blister package a label will provide the protection needed to sound the electronic article surveillance alarm. With ample customer service on the floor, criminals will not have the opportunity to cut into packages to remove the contents. So in these cases packaging and labels work in unison to deter theft. If presented with a choice the other merchandise I like to see labels used to protect are small easy to conceal items such as you find in the health and beauty department. These are too small for hard tags but are still in high demand by thieves and should be protected. Cosmetics are one of the top categories for theft in shrinkage analysis reporting among stores that sell cosmetics. Often store managers that don’t protect these items don’t understand that there are Sensormatic labels designed for this purpose. The HBC (Health, Beauty and Cosmetic) Sheet Label is a narrow label specifically for this category of product. As an ardent supporter of tagging as much as possible in a store, labels are the perfect solution for protecting large quantities of merchandise in a cost effective manner.
     Hard tags are reusable and dependable in merchandise protection but there are limitations on what they can be used on and may not make sense for everything. Do you need to put every deck of “Old Maid” children’s cards in Flexible Safers when they pose little if any theft risk? Probably not but what you can do is tear off a label from a sheet and slap it on a box. It may be low risk but now you have virtually eliminated that threat, regardless of how minor, to keep your cards from being stolen. Sensormatic labels are versatile and can be used on almost any product sold in stores. From a deck of “Old Maid” cards to a computer printer to placement on a garment manufacturer hang tag, labels can give more flexibility for store managers in order to stop shoplifting. When a store has both the labels and the hard tags I do suggest using the hard tags when possible on the higher price point goods. If we use the theft incident I referenced earlier a Sensormatic Magnetic Alarming 3-Tone Wrap or Flexible Safer would have been a better option for the Powercord. Either of these would have prevented the crook from easily getting into the box and stealing the contents. IF a store has no other options a label on a high dollar product is better than a lock up case or no tag at all.
     As much as we would like to have a one to one employee/customer ratio in our stores we know that is not an option. Sometimes we are pulled in all different directions and shoplifters take advantage of it. Using a Sensormatic security system and the best anti-theft devices for a particular product you can stop shoplifting in your store(s). When the merchandise itself seems too small or too insignificant or you simply don’t keep hard tags on hand, Sensormatic labels are a wonderful all-purpose way to keep products secure. Stay in-stock and making money by using electronic article surveillance devices on ALL your merchandise.
Sensormatic labels are important and we can help you with them. Call 1.770.426.0547 and let’s talk.

When is it better to use Sensormatic labels versus hard tags? I encountered an incident at work the other night that is a prime example of when one can be chosen over the other. I was on the salesfloor of the store where I work answering questions for a customer over the telephone. As I was trying to explain information on a specific computer monitor I happened to glance over my shoulder and saw a shopper closing up a cardboard box that a certain computer charging cable is carried in. All of the other laptop chargers are in thick plastic blister packages and have electronic article surveillance tags source tagged in them. I was suspicious of the customer as he closed up the box and placed it back on the peg hook but I was also busy with the customer on the telephone. I saw no way to interrupt the phone conversation to check on a suspicious action without potentially hurting the reputation of the store with that customer. The only other people in the store were tied up with their own customers so there was no one to call for assistance. When I did finally finish helping the customer on the phone I checked on the box that had been rehung and it was indeed empty. 

Sensormatic labels and the hard tags will stop shoplifting but there are differences in how they are placed on merchandise that should influence what products store managers choose to put them on. If merchandise is protected in a hard, plastic blister package a label will provide the protection needed to sound the electronic article surveillance alarm. With ample customer service on the floor, criminals will not have the opportunity to cut into packages to remove the contents. So in these cases packaging and labels work in unison to deter theft. If presented with a choice the other merchandise I like to see labels used to protect are small easy to conceal items such as you find in the health and beauty department. These are too small for hard tags but are still in high demand by thieves and should be protected. Cosmetics are one of the top categories for theft in shrinkage analysis reporting among stores that sell cosmetics. Often store managers that don’t protect these items don’t understand that there are Sensormatic labels designed for this purpose. The HBC (Health, Beauty and Cosmetic) Sheet Label is a narrow label specifically for this category of product. As an ardent supporter of tagging as much as possible in a store, labels are the perfect solution for protecting large quantities of merchandise in a cost effective manner.

Hard tags are reusable and dependable in merchandise protection but there are limitations on what they can be used on and may not make sense for everything. Do you need to put every deck of “Old Maid” children’s cards in Flexible Safers when they pose little if any theft risk? Probably not but what you can do is tear off a label from a sheet and slap it on a box. It may be low risk but now you have virtually eliminated that threat, regardless of how minor, to keep your cards from being stolen. Sensormatic labels are versatile and can be used on almost any product sold in stores. From a deck of “Old Maid” cards to a computer printer to placement on a garment manufacturer hang tag, labels can give more flexibility for store managers in order to stop shoplifting. When a store has both the labels and the hard tags I do suggest using the hard tags when possible on the higher price point goods. If we use the theft incident I referenced earlier a Sensormatic Magnetic Alarming 3-Tone Wrap or Flexible Safer would have been a better option for the Powercord. Either of these would have prevented the crook from easily getting into the box and stealing the contents. IF a store has no other options a label on a high dollar product is better than a lock up case or no tag at all.

As much as we would like to have a one to one employee/customer ratio in our stores we know that is not an option. Sometimes we are pulled in all different directions and shoplifters take advantage of it. Using a Sensormatic security system and the best anti-theft devices for a particular product you can stop shoplifting in your store(s). When the merchandise itself seems too small or too insignificant or you simply don’t keep hard tags on hand, Sensormatic labels are a wonderful all-purpose way to keep products secure. Stay in-stock and making money by using electronic article surveillance devices on ALL your merchandise.

 

Sensormatic labels are important and we can help you with them. Call 1.770.426.0547 and let’s talk.

 

 

Overcoming Objections To Employment Drug Screening Part 1

Drug Testing-5                                                                                                                          WC Blog 636
Employment Drug Screening-5


Overcoming Objections To Employment Drug Screening Part 1

     Did you know that drug testing job applicants is legal under the Americans with Disabilities Act (ADA)? https://www.eeoc.gov/eeoc/publications/ada18.cfm  According to their website, “The ADA does not prevent employers from testing applicants or employees for current illegal drug use.”   Were you also aware that there can be pitfalls if an employer is not careful about the way they administer workplace employment drug screening. According to the Substance Abuse and Mental Health Services Administration (SAMHSA) the following are 10 steps to avoid legal problems:
Consult an employment attorney
Set clear penalties (for policy violations)
Put it in writing – Every employee should receive and sign a written copy of your drug-free workplace policy
Provide Training – They recommend all supervisors are trained on how to detect and respond to workplace drug and alcohol misuse. 
Document employee performance – A documented performance issue often provides a basis for referring workers to employee assistance programs
Don’t rush to judgement – In the case of behavior that seems impaired they recommend if drug testing is a part of your workplace policy obtaining a verified test result before taking any action.
Protect privacy – Hold conversations in private away from co-workers.
Be consistent – Inconsistencies in administration of policies could be considered discrimination.
Know your employees – When you know your employees it can be easier to identify problems at an early stage.
Involve employees – Reduce misunderstandings about your drug policy by involving employees in developing a program.
It may seem like a lot for an employer to manage in addition to just running a business but there are multiple reasons in favor of running a drug-free workplace.
     Before continuing with the potential pitfalls in an employment drug screening process some of you may be concerned with how you would even start one. Maybe you never thought about it or perhaps you did not think you could afford to test all of your applicants. First, let me clear up one thing you don’t have to drug test all of your job applicants. You only need to do conduct drug testing for those candidates to whom you are ready to make a conditional job offer. The conditional offer then allows you to say you want to hire that person but they must pass, X, Y, or Z which could be a background investigation or drug screening. Hint: always have more than one person in your pool of applicants you are interested in, just in case they don’t pass the investigation or check. Second, employment drug screening is affordable especially when it is conducted with Loss Prevention Systems Inc. as part of their Applicant Management Center. Business owners that use LPSI and the Applicant Management Center have the benefit of a company that has already established a drug testing process for your candidates. There is no need for you to start a new program or try to figure out what paperwork you legally need to complete or where to send someone for testing. As a matter of fact LPSI can assist you in your complete application process and maintain it securely so there no longer a need to create paper files and keep them in order. Rather than worrying about the legal aspects and logistics of testing candidates owners can spend time focused on running a successful store.

     So when I look at the potential pitfalls of an employment drug screening program as listed above, what would my biggest concerns be? Well, if LPSI is conducting my program for me I would not feel a need to consult with an employment attorney, cross that off the list. Having everything in writing is also covered by LPSI so that would not be an issue. I would not need to involve my employees in creating a program, LPSI has done that already. My personal concern would be to be consistent in administering corrective actions or discipline, up to and including termination of employment. I would also focus on supervisor training to detect workplace drug and alcohol misuse and not rushing to judgement when a suspicion arises but rather requiring drug testing of the employee if there is reasonable cause.

     In part 2 of this article we will explore some of the top reasons employers would and should implement an employment drug screening process. If Loss Prevention Systems Inc. can cover the majority of the legal minefields that could be problematic then all you need to understand is the reasons why you should test candidates before you bring them on your job.
Drug testing is important and we can help you with it. Call 1.770.426.0547 and let’s talk.
      

Did you know that drug testing job applicants is legal under the Americans with Disabilities Act (ADA)? https://www.eeoc.gov/eeoc/publications/ada18.cfm  According to their website, “The ADA does not prevent employers from testing applicants or employees for current illegal drug use.”   Were you also aware that there can be pitfalls if an employer is not careful about the way they administer workplace employment drug screening. According to the Substance Abuse and Mental Health Services Administration (SAMHSA) the following are 10 steps to avoid legal problems:

Consult an employment attorney

Set clear penalties (for policy violations)

Put it in writing – Every employee should receive and sign a written copy of your drug-free workplace policy

Provide Training – They recommend all supervisors are trained on how to detect and respond to workplace drug and alcohol misuse. 

Document employee performance – A documented performance issue often provides a basis for referring workers to employee assistance programs

Don’t rush to judgement – In the case of behavior that seems impaired they recommend if drug testing is a part of your workplace policy obtaining a verified test result before taking any action.

Protect privacy – Hold conversations in private away from co-workers.

Be consistent – Inconsistencies in administration of policies could be considered discrimination.

Know your employees – When you know your employees it can be easier to identify problems at an early stage.

Involve employees – Reduce misunderstandings about your drug policy by involving employees in developing a program.

It may seem like a lot for an employer to manage in addition to just running a business but there are multiple reasons in favor of running a drug-free workplace.     

 

Before continuing with the potential pitfalls in an employment drug screening process some of you may be concerned with how you would even start one. Maybe you never thought about it or perhaps you did not think you could afford to test all of your applicants. First, let me clear up one thing you don’t have to drug test all of your job applicants. You only need to do conduct drug testing for those candidates to whom you are ready to make a conditional job offer. The conditional offer then allows you to say you want to hire that person but they must pass, X, Y, or Z which could be a background investigation or drug screening. Hint: always have more than one person in your pool of applicants you are interested in, just in case they don’t pass the investigation or check. Second, employment drug screening is affordable especially when it is conducted with Loss Prevention Systems Inc. (LPSI) as part of their Applicant Management Center. Business owners that use LPSI and the Applicant Management Center have the benefit of a company that has already established a drug testing process for your candidates. There is no need for you to start a new program or try to figure out what paperwork you legally need to complete or where to send someone for testing. As a matter of fact LPSI can assist you in your complete application process and maintain it securely so there no longer a need to create paper files and keep them in order. Rather than worrying about the legal aspects and logistics of testing candidates owners can spend time focused on running a successful store.
     

So when I look at the potential pitfalls of an employment drug screening program as listed above, what would my biggest concerns be? Well, if LPSI is conducting my program for me I would not feel a need to consult with an employment attorney, cross that off the list. Having everything in writing is also covered by LPSI so that would not be an issue. I would not need to involve my employees in creating a program, LPSI has done that already. My personal concern would be to be consistent in administering corrective actions or discipline, up to and including termination of employment. I would also focus on supervisor training to detect workplace drug and alcohol misuse and not rushing to judgement when a suspicion arises but rather requiring drug testing of the employee if there is reasonable cause.
     

In part 2 of this article we will explore some of the top reasons employers would and should implement an employment drug screening process. If Loss Prevention Systems Inc. can cover the majority of the legal minefields that could be problematic then all you need to understand is the reasons why you should test candidates before you bring them on your job.

 

Drug testing is important and we can help you with it. Call 1.770.426.0547 and let’s talk.