Optimize Endcap Space When You Use Sensormatic Tags
Have you ever stopped to think that the use of electronic article surveillance can help drive sales? What I mean is that the use of anti-theft devices to protect merchandise gives managers of businesses the flexibility to move merchandise closer to store entrances than they may have considered doing in the past. You may be wondering, what does moving merchandise have to do with driving sales? I thought about this recently after I made a suggestion to the store manager where I work to move some merchandise. The merchandise (retro video game systems and hand held games) were located on an endcap in the back of the store where they were not selling. I suggested we move them to a main aisle endcap near the front of the store. The manager approved the move and I changed out the endcap in about a half hour. When I returned to work a few days later, sure enough we had sold through some of the merchandise. Because I work part-time for this retailer, it was several days before I returned again but when I did I noted that more units had sold through. Major retailers I have worked for are pretty good about changing endcap planograms but it can be easy to get comfortable and leave them as they are. Since smaller, independent owners have control over their own business they decide when and if they are going to change anything. If a store isn’t using Sensormatic tags to protect merchandise it can be risky to keep higher dollar products near the front where customers can see them. In fact many owners choose to lock up these pieces but that can discourage shoppers from ever buying these items.
Using Sensormatic tags on merchandise allows customers the freedom to pick up and examine merchandise without jeopardizing the security of the item. There are so many different electronic article surveillance hard tags and labels available from Sensormatic that there is something out there that can protect virtually anything a retailer can sell, including foods. One example of a food safe tag, the Sensormatic APX Microwavable Roll Labels are available for use in grocery stores. The message I want to convey is that there is no reason for retailers to relegate higher dollar merchandise to locking showcases. All that does is tie up store payroll requiring an employee to be available to show merchandise that may or may not be sold. When customers can select what they are interested in and walk around a store to continue shopping they are probably going to purchase that item. Make them wait for service at a locking display case and you could very well lose a sale.
This brings us full circle back to the movement of merchandise. Endcaps are great for getting products into the view of the customer that might not be seen if it is stocked in-line in an aisle among other merchandise. Seasonal products, promotional items and slow-moving items (such as I noted with our videogames) can be overlooked if they are not placed where customers can see them. Quite often these products may be impulse buys that will add to the sales dollars/transaction since the customer did not come in for the item in the first place. It also helps to reduce the potential for lost margin as products have to be marked down when they don’t sell. Getting the biggest bang for the buck for each item should be your objective. High dollar items can be included on these endcap displays with the use of electronic article surveillance anti-theft devices. Without a Sensormatic security system store management does have their hands tied and have to restrict endcaps to lower dollar products to minimize losses if theft takes place.
If you own prime beach front real estate you don’t build a shack on it, you build condos or hotels and earn money from it. Endcaps are considered prime real estate in a store for a reason. These locations drive impulse buys and add-on sales for retailers. Don’t build shacks on the beach when you can build hotels. Use this real estate to sell higher end merchandise and protect those items with Sensormatic tags.
Sensormatic tags are important and we can help you with them. Call 1.770.426.0547 and let’s talk.