Can Loss Prevention Be Free? – 3 WC Blog 815
Loss Prevention ROI Calculator – 3
The Loss Prevention ROI Calculator Shows You The One Investment That Ultimately Costs You Nothing
Use a Loss Prevention ROI Calculator and you get to see what a Sensormatic Sensor will save you in reduced shrinkage. Can I tell you what a cool concept that is? When do you have an opportunity to do this with any other purchase you make for your store? Come to think of it I can’t think of too many times this can apply to any purchase. If I decide to purchase a new suit for a job interview I can’t pull out a suit calculator and tap in a few numbers and say this is going to increase my chances of getting that job by sixty percent. Now I will say if you are car shopping the dealer information will give you an estimated gallons per mile the car will get in the city and on the highway. It isn’t a true help in the sense that it won’t tell you what you will save over your current vehicle. You may drive more than you currently do and you spending may increase. Fuel prices may go up and you will spend more for a gallon of gas than you are spending today.
Thinking about purchases you make for your business what other system or store fixture will you buy that will pay for itself over time. I would never say can a point of sale system be free? or can a new display fixture be free? No, I would not ask these questions but I would ask can Loss Prevention be free? A point of sale system may improve speed at the register or it may offer more functionality and those may help improve customer satisfaction but they don’t pay for your system over time. A new focal point fixture for a display may help to draw in some customers or drive some sales depending on what that is featured on that fixture but how do you measure that??? I have a clue that might surprise you…you actually can measure the impact of a new display, especially if it is set up as a window display for customers to see from outside your store. That display might pay for itself IF you can measure the impact it is having. You measure that impact with guess what…A SENSORMATIC LOSS PREVENTION SYSTEM! Go ahead, call me crazy but I am about to knock your socks off here. A Loss Prevention System can do more than prevent shoplifting and reduce shrinkage. Purchase a Sensormatic System and equip it with the people counting device. You start tracking the number of people entering and leaving your store. Set up you brand new window display fixture. Now look at your foot traffic data. Is there an improvement in the number of customers visiting? You wouldn’t have known that just from sales receipts, you can than your Sensormatic system for the confirmation. That is not the primary way to answer the question, “Can Loss Prevention be free?” but it does help pay for a system in a sense.
Your Loss Prevention ROI Calculator is going to demonstrate how the installation of a Sensormatic System is going to pay for itself through shortage reduction. Type in your sales data, how much you want to spend on a system, submit and you get a result that shows how much you will save in reduced shortage and an estimate of how long it will take for your brand new Sensormatic System to pay for itself. Can Loss Prevention be free? You better believe it can be, I have seen more recovered merchandise from an electronic surveillance system than I can recall.
Remember that the Loss Prevention ROI Calculator is going to only show you how much it is going to save you in terms of money saved due to decreased theft. It is now going to show you that your instocks will improve and your customers will have more purchase options as a result. It isn’t going to tell you how much your customer traffic will increase with the new displays but the Sensormatic customer counting device will. It also won’t measure the increased safety that comes with a Sensormatic system. As the shoplifting decreases so does the other crime that often accompanies it. You can’t measure EVERY benefit a Loss Prevention System will provide but it will pay for itself and the rest is icing on the cake.
The Loss Prevention ROI Calculator is important and we can help you with it. Call 1.770.426.0547 and let’s talk.
Use a Loss Prevention ROI Calculator and you get to see what a Sensormatic Sensor will save you in reduced shrinkage. Can I tell you what a cool concept that is? When do you have an opportunity to do this with any other purchase you make for your store? Come to think of it I can’t think of too many times this can apply to any purchase. If I decide to purchase a new suit for a job interview I can’t pull out a suit calculator and tap in a few numbers and say this is going to increase my chances of getting that job by sixty percent. Now I will say if you are car shopping the dealer information will give you an estimated gallons per mile the car will get in the city and on the highway. It isn’t a true help in the sense that it won’t tell you what you will save over your current vehicle. You may drive more than you currently do and you spending may increase. Fuel prices may go up and you will spend more for a gallon of gas than you are spending today.
Thinking about purchases you make for your business what other system or store fixture will you buy that will pay for itself over time. I would never say can a point of sale system be free? or can a new display fixture be free? No, I would not ask these questions but I would ask can Loss Prevention be free? A point of sale system may improve speed at the register or it may offer more functionality and those may help improve customer satisfaction but they don’t pay for your system over time. A new focal point fixture for a display may help to draw in some customers or drive some sales depending on what that is featured on that fixture but how do you measure that??? I have a clue that might surprise you…you actually can measure the impact of a new display, especially if it is set up as a window display for customers to see from outside your store. That display might pay for itself IF you can measure the impact it is having. You measure that impact with guess what…A SENSORMATIC LOSS PREVENTION SYSTEM! Go ahead, call me crazy but I am about to knock your socks off here. A Loss Prevention System can do more than prevent shoplifting and reduce shrinkage. Purchase a Sensormatic System and equip it with the people counting device. You start tracking the number of people entering and leaving your store. Set up you brand new window display fixture. Now look at your foot traffic data. Is there an improvement in the number of customers visiting? You wouldn’t have known that just from sales receipts, you can than your Sensormatic system for the confirmation. That is not the primary way to answer the question, “Can Loss Prevention be free?” but it does help pay for a system in a sense.
Your Loss Prevention ROI Calculator is going to demonstrate how the installation of a Sensormatic System is going to pay for itself through shortage reduction. Type in your sales data, how much you want to spend on a system, submit and you get a result that shows how much you will save in reduced shortage and an estimate of how long it will take for your brand new Sensormatic System to pay for itself. Can Loss Prevention be free? You better believe it can be, I have seen more recovered merchandise from an electronic surveillance system than I can recall.
Remember that the Loss Prevention ROI Calculator is going to only show you how much it is going to save you in terms of money saved due to decreased theft. It is now going to show you that your instocks will improve and your customers will have more purchase options as a result. It isn’t going to tell you how much your customer traffic will increase with the new displays but the Sensormatic customer counting device will. It also won’t measure the increased safety that comes with a Sensormatic system. As the shoplifting decreases so does the other crime that often accompanies it. You can’t measure EVERY benefit a Loss Prevention System will provide but it will pay for itself and the rest is icing on the cake.
The Loss Prevention ROI Calculator is important and we can help you with it. Call 1.770.426.0547 and let’s talk.
Sensormatic labels – 3 WC Blog 816
Stop Shoplifting -3
Drug Addiction, Shoplifting And How Sensormatic Labels Can Make A Store Less Vulnerable
I just watched a recorded webinar about opioid use in libraries and as I often do I found it applicable to retail businesses and the use of Sensormatic labels. Having been a Retail Loss Prevention Manager I have dealt with shoplifters and criminals who have been high on drugs. Drug use and the impact it has on society is an unfortunate problem overall but it is a real concern for retailers. I have been able to stop shoplifting by those who were high on crack cocaine, marijuana and I have even caught suspected methamphetamine users. The webinar I watched on the topic referenced how the users of these drugs become addicted and need more of the substances to maintain the same level of high. The speaker referenced how many of these addicts will resort to theft to feed the addiction and that can include car break-ins, house break-ins, robbery and shoplifting. He also spoke about libraries being a place these addicts will go to in order to shoot up, using the restrooms as a secluded location for their activity.
Clearly retailers have to be aware that if libraries are chosen because addicts feel they can blend in with the public and be out of the view of police, then stores can be chosen for the same reason. One concern noted in the webinar is the dropped needles and paraphernalia from the drug user. Some of the ingredients are potentially dangerous if they just touch the skin, such as fentanyl. The problem is potentially worse for retailers due to the fact that the addict may try to steal while they are in the store. Now you have the dangers associated with the abuser’s needles and such plus the increased chance of shoplifting. The use of Sensormatic labels to protect merchandise becomes that much more important.
Aside from the problem of how to stop shoplifting and the drug use in your store you also have to be careful about what is happening outside your store. Is the exterior of your building inviting to the drug user? I have driven around the back of some stores and they are stacked with clutter, old fixtures, broken pallets and dumpsters. They are not well lit and they are inviting to people who don’t want to be seen. This can be the dealing of drugs, the use of drugs or even waiting for someone to pass by so they can rob them. Dark parking lots with lights that are burned out are also an invitation to criminals who are looking to break into vehicles. Add to all of this panhandlers who are not banned from store property because store owners feel badly for them. I’m not trying to be harsh, I feel sympathy for those who are struggling but as a Loss Prevention Manager I also saw the discomfort and concern when shoppers trying to come in or leave my store were approached by strangers. Often it was clear that a panhandler was an addict looking for some quick money.
Drug abusers may also pose a physical danger to your employees and customers. As the speaker on the webinar was talking about the problems of the drugs, he also pointed out how they affect the users. In some instances they are lethargic and when using opioids with fentanyl they can go into a fentanyl coma. He mentioned that it is when these abusers are shaken out of their comas, as is the case when Narcam is used, they can become violent and irrational. I can also say from first-hand experience that some drug abusers on crack or methamphetamine can be violent and will fight when confronted.
So where do Sensormatic labels and systems fit into all of this? The narcotics abuser and even an alcoholic who is financially strapped but has an addiction to feed will often turn to shoplifting. They certainly do not want to be caught because that is going to impede their ability to get the next fix. That results in one of two things they risk stealing from a store where electronic article surveillance is used to stop shoplifting, significantly increasing the chance of being caught. Two, they go to stores where electronic article surveillance is not used and they face minimal risk of being caught.
Don’t allow your store to be an inviting location for thieves and especially drug addicts. Make your products less appealing and harder to steal by setting up a Sensormatic security system and placing Sensormatic labels on all of your merchandise. You will make your building safer and reduce shortage at the same time.
Need information on how to stop shoplifting? Give us a call at 1.770.426.0547 now.
I just watched a recorded webinar about opioid use in libraries and as I often do I found it applicable to retail businesses and the use of Sensormatic labels. Having been a Retail Loss Prevention Manager I have dealt with shoplifters and criminals who have been high on drugs. Drug use and the impact it has on society is an unfortunate problem overall but it is a real concern for retailers. I have been able to stop shoplifting by those who were high on crack cocaine, marijuana and I have even caught suspected methamphetamine users. The webinar I watched on the topic referenced how the users of these drugs become addicted and need more of the substances to maintain the same level of high. The speaker referenced how many of these addicts will resort to theft to feed the addiction and that can include car break-ins, house break-ins, robbery and shoplifting. He also spoke about libraries being a place these addicts will go to in order to shoot up, using the restrooms as a secluded location for their activity.
Clearly retailers have to be aware that if libraries are chosen because addicts feel they can blend in with the public and be out of the view of police, then stores can be chosen for the same reason. One concern noted in the webinar is the dropped needles and paraphernalia from the drug user. Some of the ingredients are potentially dangerous if they just touch the skin, such as fentanyl. The problem is potentially worse for retailers due to the fact that the addict may try to steal while they are in the store. Now you have the dangers associated with the abuser’s needles and such plus the increased chance of shoplifting. The use of Sensormatic labels to protect merchandise becomes that much more important.
Aside from the problem of how to stop shoplifting and the drug use in your store you also have to be careful about what is happening outside your store. Is the exterior of your building inviting to the drug user? I have driven around the back of some stores and they are stacked with clutter, old fixtures, broken pallets and dumpsters. They are not well lit and they are inviting to people who don’t want to be seen. This can be the dealing of drugs, the use of drugs or even waiting for someone to pass by so they can rob them. Dark parking lots with lights that are burned out are also an invitation to criminals who are looking to break into vehicles. Add to all of this panhandlers who are not banned from store property because store owners feel badly for them. I’m not trying to be harsh, I feel sympathy for those who are struggling but as a Loss Prevention Manager I also saw the discomfort and concern when shoppers trying to come in or leave my store were approached by strangers. Often it was clear that a panhandler was an addict looking for some quick money.
Drug abusers may also pose a physical danger to your employees and customers. As the speaker on the webinar was talking about the problems of the drugs, he also pointed out how they affect the users. In some instances they are lethargic and when using opioids with fentanyl they can go into a fentanyl coma. He mentioned that it is when these abusers are shaken out of their comas, as is the case when Narcam is used, they can become violent and irrational. I can also say from first-hand experience that some drug abusers on crack or methamphetamine can be violent and will fight when confronted.
So where do Sensormatic labels and systems fit into all of this? The narcotics abuser and even an alcoholic who is financially strapped but has an addiction to feed will often turn to shoplifting. They certainly do not want to be caught because that is going to impede their ability to get the next fix. That results in one of two things they risk stealing from a store where electronic article surveillance is used to stop shoplifting, significantly increasing the chance of being caught. Two, they go to stores where electronic article surveillance is not used and they face minimal risk of being caught.
Don’t allow your store to be an inviting location for thieves and especially drug addicts. Make your products less appealing and harder to steal by setting up a Sensormatic security system and placing Sensormatic labels on all of your merchandise. You will make your building safer and reduce shortage at the same time.
Need information on how to stop shoplifting? Give us a call at 1.770.426.0547 now.
People Counting Systems – 3 WC Blog 811
Door Counting Sensor – 3
People Counting Systems Help You Hear What Your Sales Aren’t Telling You Part 2
People counting systems can be a new type of hearing aid for store owners. In Part 1 I began the discussion of how a system can interpret for you what some of your potential customers may be saying through their lack of purchases. That is right, without your knowledge more shoppers than you may realize could be leaving without ever making a purchase. Obviously sales data is not going to identify what is not taking place through the register. Determining why people are not making purchases is your task. The problem you face is how many people you are missing. Is it a mere two or three shoppers lost or are you losing tens or hundreds and you never see it. You can install a door counting sensor and learn how many people are walking in and out without buying by comparing the information with total sales transactions.
While people counting systems do identify the problem, in this case lost customers, I don’t believe in identifying a problem without offering solutions. Yes, each store is different some sell groceries, some electronics, others are combinations of various merchandise but ultimately the objective is to sell products and/or services. What is it that caused those shoppers who leave without a purchase to decide not to buy and what can you do about it?
• The first customer I want to mention is the browser. This person likes to come in and just look. They aren’t seeking anything in particular and just enjoy browsing. This may be the hardest customer to sell to. They are not coming in to make any purchase. My recommendation is to greet this customer, ask if there is anything in particular you can help them find and when they say no, let them know you are available if they need any assistance. Don’t pressure this customer but do be sure to check on them every so often. Also know the signs that allow you to be certain this person is not a shoplifter. If you would like manager training to stop shoplifting it is available from Loss Prevention Systems, Inc.
• A door counting sensor won’t tell you what the intentions of a customer are but as you engage them you can get a sense from how they act and talk. If the customer gives short, replies and says they know where they are going in the store. This person is single-purposed and knows what they want. You can make some efforts at suggestive selling but don’t appear pushy. You can turn this person off.
• Then there is the chatty customer. This person wants someone to spend time with them, show them merchandise, listen to them and they are open to suggestions. The potential for missing sales with this person is great when there are not enough employees available to assist this patron.
• Don’t overlook the unsure shopper. This person will be the one who has never shopped in your store before or they are unfamiliar with what you sell or where merchandise is located. Your employees need to know how to offer assistance and listen for what this shopper is trying to do. Are they shopping for a gift? Are they getting ready for a new job? Ask the wrong questions or don’t ask at all and you may lose that sale.
• Impatient customers. These are the ones who do not want to wait. They won’t wait for an associate to come to open a display case and they won’t wait in lines at the register that look too long.
A door counting sensor can show you how many people are entering your store and even the times of day so you can plan your staffing to have the people available to help each of these types of customers.
Register receipt tapes speak volumes to the amount of money your store is taking in. You can even get an average dollar per transaction from your registers. What you can’t get are the number of people who are walking out without a purchase. People counting systems give you the tools to capture the sales you have been missing. That means you can change the story your register tape has been telling you to a happier ending.
Need more information on a door counting sensor? Give us a call at 1.770.426.0547 now.
People counting systems can be a new type of hearing aid for store owners. In Part 1 I began the discussion of how a system can interpret for you what some of your potential customers may be saying through their lack of purchases. That is right, without your knowledge more shoppers than you may realize could be leaving without ever making a purchase. Obviously sales data is not going to identify what is not taking place through the register. Determining why people are not making purchases is your task. The problem you face is how many people you are missing. Is it a mere two or three shoppers lost or are you losing tens or hundreds and you never see it. You can install a door counting sensor and learn how many people are walking in and out without buying by comparing the information with total sales transactions.
While people counting systems do identify the problem, in this case lost customers, I don’t believe in identifying a problem without offering solutions. Yes, each store is different some sell groceries, some electronics, others are combinations of various merchandise but ultimately the objective is to sell products and/or services. What is it that caused those shoppers who leave without a purchase to decide not to buy and what can you do about it?
• The first customer I want to mention is the browser. This person likes to come in and just look. They aren’t seeking anything in particular and just enjoy browsing. This may be the hardest customer to sell to. They are not coming in to make any purchase. My recommendation is to greet this customer, ask if there is anything in particular you can help them find and when they say no, let them know you are available if they need any assistance. Don’t pressure this customer but do be sure to check on them every so often. Also know the signs that allow you to be certain this person is not a shoplifter. If you would like manager training to stop shoplifting it is available from Loss Prevention Systems, Inc.
• A door counting sensor won’t tell you what the intentions of a customer are but as you engage them you can get a sense from how they act and talk. If the customer gives short, replies and says they know where they are going in the store. This person is single-purposed and knows what they want. You can make some efforts at suggestive selling but don’t appear pushy. You can turn this person off.
• Then there is the chatty customer. This person wants someone to spend time with them, show them merchandise, listen to them and they are open to suggestions. The potential for missing sales with this person is great when there are not enough employees available to assist this patron.
• Don’t overlook the unsure shopper. This person will be the one who has never shopped in your store before or they are unfamiliar with what you sell or where merchandise is located. Your employees need to know how to offer assistance and listen for what this shopper is trying to do. Are they shopping for a gift? Are they getting ready for a new job? Ask the wrong questions or don’t ask at all and you may lose that sale.
• Impatient customers. These are the ones who do not want to wait. They won’t wait for an associate to come to open a display case and they won’t wait in lines at the register that look too long.
A door counting sensor can show you how many people are entering your store and even the times of day so you can plan your staffing to have the people available to help each of these types of customers.
Register receipt tapes speak volumes to the amount of money your store is taking in. You can even get an average dollar per transaction from your registers. What you can’t get are the number of people who are walking out without a purchase. People counting systems give you the tools to capture the sales you have been missing. That means you can change the story your register tape has been telling you to a happier ending.
Need more information on a door counting sensor? Give us a call at 1.770.426.0547 now.
