Checkpoint Systems are a visual deterrent to stop shoplifting, but it should not overstep the boundaries of customer perception. Using EAS towers and tags is a common and expected retail tactic, however there is a point where you can take those visual deterrents too far.
Showing off your security to the point where it seems like you are bragging about it will do more than dissuade shoplifters to come into your store- it will also dissuade your paying customers.
Customers want to have an innate sense of safety as they walk through your store. They should not be worried that their purse will be stolen if they walk away from a shopping cart for a minute. They should not worry that they might be assaulted in a parking lot after dark. Having basic security and anti shoplifting features in place aides with the customer’s sense of safety.
Checkpoint systems and other anti shoplifting systems are expected to be present to stop shoplifting. Having working lights in a parking lot should also be an assumed expectation. Taking it too far by making even a paying customer feel uncomfortable because they are suspected of theft will not keep those customers coming back.
Visit the Loss Prevention Store to purchase Anti-Shoplifting devices and your Electronic Article Surveillance or EAS system from Checkpoint Systems to stop shoplifting in your store.
For more information on Anti-Shoplifting, Checkpoint Labels, a Checkpoint Security System, Checkpoint Security Tags, Checkpoint Systems, or Checkpoint Tags and how they can work with your Electronic Article Surveillance or EAS system contact us at Retail theft prevention to Stop Shoplifting in your store or call 1.770.426.0547