Protect Games – 4 WC Blog 839
Prevent Shoplifting – 3
Not All Solutions To Protect Games Are Equal
I am a fan of video games but when it comes to shoplifting I don’t play games and I look for the ways stores protect games. I am aware of one chain store that stocks only empty display boxes on shelves to protect the merchandise. The challenge with this method of protecting product is two-fold. First just having an empty box on display does not necessarily mean there is a live corresponding disc to be sold. Two, even though the stores store the discs in alphabetical order, I have personally experienced the wait while associates searched for the item I wanted. I can even recall once when a disc I wanted could not be located. It was a very frustrating experience.
I worked for a store that used display cases to stock video games in order to prevent shoplifting. This posed its own unique set of problems. First, some of the games were displayed with the spine of the game facing the customer. The pictures that are designed to pique the interest of potential customers were not visible. I believe this display hampered sales. Next was the display case itself…it was locked. If a customer wanted to look at merchandise they had to try to get an employee’s attention in order to open the showcase. Yes, showcases prevent shoplifting and I would contend they prevent sales as well.
A slightly better option I see in one retail giant is a game in a lock box attached by a cord to the display case. It does give the shopper a bit more flexibility to look at the game, turn the box over and read the description on the back and seem more information in general. Still the customer is forced to seek assistance from an employee if they want to make a purchase. The showcase itself is still locked. I would not mind this option so much if there was always someone standing nearby with a key. Unfortunately in the world of retail with tighter payroll budgets, that is not going to happen very often. Thus the advent of the wonderful thing we have come to know as a “call button”. Help is just a push away (and maybe several minutes away depending on how busy the associates are at the time).
Then there is the solution I have come to call the dump bin. There is nothing in place to prevent shoplifting in many cases. These tend to be bins filled with older games that may not be quite as popular so they are dumped in one of these containers. Customers have to dig and search to look at games. An avalanche may drop everything back on top of the item they had almost reached at the bottom of the mess. In some instances the games may protect games with an electronic article surveillance label which at least is some defense against theft. The problem is that the bad guys will remove the cellophane wrap and take the package and disc. These can then go to stores that buy “used” games for a few bucks each. There is always the internet option for selling or a trade for drugs on the street. Shoplifters are not necessarily picky about how they get money or drugs.
The preferred method in my mind to protect games is to use Sensormatic Safers. They look like a storage bag with a locking zipper and basically that is what they are. What is unique about these bags is that they are made of polyethylene and nylon material making them extremely durable. They also have electronic article surveillance built into them ensuring they will work with a Sensormatic security tower system. Why do I like this method of protecting merchandise? Accessibility for customers is the reason. Shoppers can pick up a game in a Safer, look at it from all angles and carry it around the store. They don’t have to wait for someone to help them open a display case just to look at an item they may or may not be interested in purchasing. The merchandise remains secure and the customer is more likely to buy it when they can carry it with them while conducting other shopping.
It is important to protect games and high shrink merchandise but it is just as important to ensure your customers have access to merchandise. The longer they have to wait for help or jump through hoops to make a purchase the less likely they will be to shop in your store in the future. Flexible Safers allow you to be flexible with your customers and that has a positive impact on sales and shortage.
It is important to protect games and we can help you with it. Call 1.770.426.0547 and let’s talk.
I am a fan of video games but when it comes to shoplifting I don’t play games and I look for the ways stores protect games. I am aware of one chain store that stocks only empty display boxes on shelves to protect the merchandise. The challenge with this method of protecting product is two-fold. First just having an empty box on display does not necessarily mean there is a live corresponding disc to be sold. Two, even though the stores store the discs in alphabetical order, I have personally experienced the wait while associates searched for the item I wanted. I can even recall once when a disc I wanted could not be located. It was a very frustrating experience.
I worked for a store that used display cases to stock video games in order to prevent shoplifting. This posed its own unique set of problems. First, some of the games were displayed with the spine of the game facing the customer. The pictures that are designed to pique the interest of potential customers were not visible. I believe this display hampered sales. Next was the display case itself…it was locked. If a customer wanted to look at merchandise they had to try to get an employee’s attention in order to open the showcase. Yes, showcases prevent shoplifting and I would contend they prevent sales as well.
A slightly better option I see in one retail giant is a game in a lock box attached by a cord to the display case. It does give the shopper a bit more flexibility to look at the game, turn the box over and read the description on the back and seem more information in general. Still the customer is forced to seek assistance from an employee if they want to make a purchase. The showcase itself is still locked. I would not mind this option so much if there was always someone standing nearby with a key. Unfortunately in the world of retail with tighter payroll budgets, that is not going to happen very often. Thus the advent of the wonderful thing we have come to know as a “call button”. Help is just a push away (and maybe several minutes away depending on how busy the associates are at the time).
Then there is the solution I have come to call the dump bin. There is nothing in place to prevent shoplifting in many cases. These tend to be bins filled with older games that may not be quite as popular so they are dumped in one of these containers. Customers have to dig and search to look at games. An avalanche may drop everything back on top of the item they had almost reached at the bottom of the mess. In some instances the games may protect games with an electronic article surveillance label which at least is some defense against theft. The problem is that the bad guys will remove the cellophane wrap and take the package and disc. These can then go to stores that buy “used” games for a few bucks each. There is always the internet option for selling or a trade for drugs on the street. Shoplifters are not necessarily picky about how they get money or drugs.
The preferred method in my mind to protect games is to use Sensormatic Safers. They look like a storage bag with a locking zipper and basically that is what they are. What is unique about these bags is that they are made of polyethylene and nylon material making them extremely durable. They also have electronic article surveillance built into them ensuring they will work with a Sensormatic security tower system. Why do I like this method of protecting merchandise? Accessibility for customers is the reason. Shoppers can pick up a game in a Safer, look at it from all angles and carry it around the store. They don’t have to wait for someone to help them open a display case just to look at an item they may or may not be interested in purchasing. The merchandise remains secure and the customer is more likely to buy it when they can carry it with them while conducting other shopping.
It is important to protect games and high shrink merchandise but it is just as important to ensure your customers have access to merchandise. The longer they have to wait for help or jump through hoops to make a purchase the less likely they will be to shop in your store in the future. Flexible Safers allow you to be flexible with your customers and that has a positive impact on sales and shortage.
It is important to protect games and we can help you with it. Call 1.770.426.0547 and let’s talk.
Clothing security tags – 3 WC Blog 838
Sensormatic Tags – 3
Sizing Up The Uses For Clothing Security Tags
Why in the world would a non-clothing retailer ever want to use Sensormatic clothing security tags, it doesn’t make sense…or does it? What kind of stores can and should use these tags? On the surface it seems that only clothing retail stores should. But some stores that are not necessarily considered clothing stores sell articles of clothing. For example I have walked into car part stores and have noticed that they sell baseball caps. I have been in a college bookstore that sells more than books. They sell all types of apparel from athletic shorts to college logo button down style shirts. Clothing theft happens wherever garments are sold.
Perhaps you are of the mindset that none of this matters because your store only sells bedding and bathroom accessories. You never ever sell clothing of any sort. You might have a point except that shoplifters will steal bedding and bath merchandise just as quickly as they would steal a pair of shoes. The good news for you is that Sensormatic clothing security tags are versatile enough to be used on all sorts of products made of material. I worked as a Loss Prevention Officer for a big box retailer and we protected high dollar comforters with Sensormatic tags. I have also seen them used on more expensive brands of sheet sets and bath towels.
Then there are the stores that sell groceries. Ahhh, I know you think you are immune to clothing theft so you don’t need to worry about using Sensormatic tags on clothes. Now wait a minute before you stop reading. Let me ask you a question. Do you have a Sensormatic security system in place already? Are you using food-safe Sensormatic labels to protect meats? If you already have an electronic article surveillance system in place, why are you limiting what you are using it for? Why not carry some gift t-shirts or ballcaps to increase sales? Do you carry aprons for your customers? We live near a beach and a lot of grocery stores sell t-shirts with the area’s name on it for souvenirs. They also sell beach towels, baseball hats and visors to drive sales. You could do the same but you should also protect them with anti-theft tags.
There is a well-known computer/electronics store I like to shop at. They carry computers, video gaming systems, stereo systems, smart phones, etc. Guess what else they sell? You got it they sell licensed clothing and backpacks. Now this particular store does have merchandise protection systems in place but I cannot tell you if they use Sensormatic tags on clothing or not. If they don’t they should. As with the grocery store, the system is in place why not maximize it to the fullest?
Clothing security tags are not solely for clothing merchandise retailers. They have multiple uses on a wide range of products. I have used them on golfing gloves and baseball mitts. I have seen them used on curtains and sofa covers. I have also seen them pinned through blister packages in hardware departments. From drill bits to power screw drivers the tags are sturdy enough to pierce tough plastic deterring crooks from trying to shoplift even these items.
If you have a Sensormatic security system but you are only tagging those products you believe your store specializes in like a grocery store tagging meats only you are missing the boat. There are labels and tags available for all kinds of things you may carry and have not thought about. If you don’t have an electronic article surveillance system you are missing out on an opportunity to decrease shortage and improve sales. Sensormatic systems are more affordable than you might realize. I recommend you get one installed now and learn how many items you really CAN protect in your store.
Need information on Sensormatic tags? Give us a call at 1.770.426.0547 now.
Why in the world would a non-clothing retailer ever want to use Sensormatic clothing security tags, it doesn’t make sense…or does it? What kind of stores can and should use these tags? On the surface it seems that only clothing retail stores should. But some stores that are not necessarily considered clothing stores sell articles of clothing. For example I have walked into car part stores and have noticed that they sell baseball caps. I have been in a college bookstore that sells more than books. They sell all types of apparel from athletic shorts to college logo button down style shirts. Clothing theft happens wherever garments are sold.
Perhaps you are of the mindset that none of this matters because your store only sells bedding and bathroom accessories. You never ever sell clothing of any sort. You might have a point except that shoplifters will steal bedding and bath merchandise just as quickly as they would steal a pair of shoes. The good news for you is that Sensormatic clothing security tags are versatile enough to be used on all sorts of products made of material. I worked as a Loss Prevention Officer for a big box retailer and we protected high dollar comforters with Sensormatic tags. I have also seen them used on more expensive brands of sheet sets and bath towels.
Then there are the stores that sell groceries. Ahhh, I know you think you are immune to clothing theft so you don’t need to worry about using Sensormatic tags on clothes. Now wait a minute before you stop reading. Let me ask you a question. Do you have a Sensormatic security system in place already? Are you using food-safe Sensormatic labels to protect meats? If you already have an electronic article surveillance system in place, why are you limiting what you are using it for? Why not carry some gift t-shirts or ballcaps to increase sales? Do you carry aprons for your customers? We live near a beach and a lot of grocery stores sell t-shirts with the area’s name on it for souvenirs. They also sell beach towels, baseball hats and visors to drive sales. You could do the same but you should also protect them with anti-theft tags.
There is a well-known computer/electronics store I like to shop at. They carry computers, video gaming systems, stereo systems, smart phones, etc. Guess what else they sell? You got it they sell licensed clothing and backpacks. Now this particular store does have merchandise protection systems in place but I cannot tell you if they use Sensormatic tags on clothing or not. If they don’t they should. As with the grocery store, the system is in place why not maximize it to the fullest?
Clothing security tags are not solely for clothing merchandise retailers. They have multiple uses on a wide range of products. I have used them on golfing gloves and baseball mitts. I have seen them used on curtains and sofa covers. I have also seen them pinned through blister packages in hardware departments. From drill bits to power screw drivers the tags are sturdy enough to pierce tough plastic deterring crooks from trying to shoplift even these items.
If you have a Sensormatic security system but you are only tagging those products you believe your store specializes in like a grocery store tagging meats only you are missing the boat. There are labels and tags available for all kinds of things you may carry and have not thought about. If you don’t have an electronic article surveillance system you are missing out on an opportunity to decrease shortage and improve sales. Sensormatic systems are more affordable than you might realize. I recommend you get one installed now and learn how many items you really CAN protect in your store.
Need information on Sensormatic tags? Give us a call at 1.770.426.0547 now.
Liquor store theft is a problem and if a store owner fails to use Sensormatic hard tags on products they could end up with situations like these:
- “Foursome sought in theft of liquor at a Cape Coral Publix”, WFTX Digital Team, May 09,2019. This group was believed to have stolen, “…six bottles of Jonnie Walker Black Label, five bottles of Belvedere Vodka, and two bottles of Hennessey.” I did some research and it appears that a total value of $500 would be a middle of the road estimate for the stolen merchandise.
- “Man walks out of Costco with 24 bottles of Hennessey liquor, police say”, May, 06, 2019 wisn.com. According to this story the suspect took the alcohol and “Officers said he also took a Lorex brand home security system. The goods were worth about $1,500.” The Lorex system could be as much as $999. If this is the unit stolen that means the alcohol was valued at approximately $500.
Interestingly enough while reviewing news articles I also happened upon one titled, “23% drop in thefts show strategy to curb shoplifting working: Manitoba Liquor & Lotteries”, cbc.ca, May 30, 2019. I was curious as to what strategies this business has employed to make such an impact. According to the article several strategies are now being used which include adding new Loss Prevention Officers, “checking customers’ ID at the doors of Liquor Marts, using bottle locks (added emphasis mine) and lockable shelf cases, and requiring customers to ask sales staff for high-value bottles.” While I am not a fan of locking showcases or making merchandise inaccessible I AM in favor of using the Sensormatic systems Bottle Cap Tag to prevent theft.
In my opinion it only makes sense to use alternatives to locking showcases whenever possible. Showcases require too much attention on the part of store employees to assist patrons who want to get something out of lock-up. Employees could be ringing up other transactions, upselling or suggestive selling merchandise to new customers or even be completing tasks. To stop what you are doing simply to unlock merchandise you have locked up to stop shoplifting is poor use of resources. Sensormatic hard tags are an alternative to locking showcases. Shoppers can select what they want and continue to browse a store (which often leads to more sales) without waiting on an employee who may not be able to assist for several minutes. Not only does the patron begin to look at their watch as the minutes tick by they may feel pressured to hurry up and leave. The risk of losing the sales increases and the more time that goes by the less inclined they will be to look around and perhaps add to their shopping basket.
Locking up merchandise may stop shoplifting but it also hinders sales. Those stores that use a Sensormatic systems and Sensormatic hard tags have nearly the same level of security as stores that use the display cases but also have better opportunities to increase sales. But you may be wondering how a Bottle Cap Tag on a bottle of Hennessey can be better protection than that lock-up case. The Bottle Cap Tag has electronic article surveillance built in so if a crook attempts to walk out with a stolen bottle the alarm pedestals will alert store employees to the criminal activity. The vast majority of shoplifters are not anxious to set off alarms and be seen. They know that most stores have security cameras and will review them and then contact police. The other thing is the bottle tag covers the top of the bottle. The cap of the bottle cannot be removed without breaking the bottle defeating the purpose of stealing in the first place.
In my Loss Prevention experiences I have worked extensively with Sensormatic systems so I am keenly familiar with how much of a deterrent effect they have on shoplifters. I have recovered merchandise dropped by shoplifters when they have set off alarm pedestals. I have also observed potential thieves look at merchandise and then put it back on a shelf when they find it has an anti-shoplifting tag on it. Tagging merchandise is a tactic proven over time to stop shoplifting where it is implemented.
Alcohol theft continues to be a major concern for grocery and alcohol and beverage stores. Failing to protect merchandise only leads to more theft as criminals learn which businesses are easiest to target. That in turn can lead to more serious criminal activity such as robberies and assaults. Using Sensormatic hard tags is the optimum solution for addressing theft and improving sales in the long term.
For more information about Sensormatic hard tags contact us or call 1.770.426.0547
Free Loss Prevention Calculator – 3 WC Blog 840
Loss Prevention ROI Calculator -3
The Loss Prevention Calculator Can’t Calculate Negative ROI Due To Poor Customer Service
A free Loss Prevention Calculator can show you the positive return on investment should you purchase a new Sensormatic security system. After an experience I recently went through helping both of my sons purchase cars I realized there can also be a negative return on investment if you do business the wrong way. This article is about how our interactions in a customer service environment can impact the ROI of a product we sell or equipment we use in retail.
Here is what I mean. If I purchase a Sensormatic security system for my store to prevent shoplifting I expect it is going to result in some kind of financial return. I know this because the Loss Prevention ROI Calculator available from Loss Prevention Systems, Inc. (LPSI) shows me. The result I get is a close estimate of how much that system would save me in merchandise shortage each year and how long it would take for those savings to pay for the new system. That is fantastic. But there can be a catch. If I purchase that system but do not train my employees on how to properly use it or respond to alarm activations I can alienate customers. If an alarm activates because my cashier did not remove a clothing security tag from a shirt a customer will be upset. THAT would be a negative return on my Sensormatic investment.
What does this have to do with my car shopping experience? After doing some research on vehicles and looking at reviews of cars I took my son to a used car dealer. We were greeted and told we could look at any of the cars and the salesman said if we wanted to take a test drive it would not be a problem. We got keys to several and my son test drove one he was interested in. Interestingly, as opposed to other dealers I have been to in the past no one was hovering over me like a vulture. We were able to take our time and could find the salesman if we had a question. It was a great experience and my son made a purchase.
The next day I took my younger son to a dealership. They had some used cars online we were interested in looking at. We were definitely not in the market for a new car. I know there was no free Loss Prevention Calculator to help us in the decision process but there was a free car check report to use on their website and these cars looked clean. We got to the dealership and immediately a salesman came to the car and greeted us. I told him exactly what we were there for and had my list. He asked if I knew where the cars were on the lot!? He was the salesman why was he asking me? We looked at the three or four cars on my list and he had an excuse for each why it would be a bad choice. He took us to a car outside the price range I told him we were interested in. I allowed him to take my son for a test drive (he rode along unlike the dealer the day before). He tried to convince my son to buy this car and I told him no, we were only looking. To cut a longer story short we left and I did not go back. He and the dealership lost a sale. The inventory was there and had any effort been made on his part we could have walked out with a car. Two different dealers with two different results.
The Loss Prevention ROI calculator can give good information on how a system can help your business but your people can make it a negative return without proper training. The good news is if you purchase a Sensormatic system with LPSI you get that training for free! That is an incredible deal. Think about it for a moment. The Free Loss Prevention Calculator is free to use. The system can pay for itself over a relatively short period of time making it virtually a free system and you get free training from experienced Loss Prevention trainers. I don’t know how an offer can get any better. I suppose it can if I tell you that when you use the Loss Prevention ROI Calculator no one knows you are using it and no car salesman is hovering over you pushing you into something you don’t need or want.
People can make or break your business or the effectiveness of equipment or products. Training them on proper customer service techniques will enhance your reputation with your shoppers. By the way, my younger son did end up getting his car the following day…at the place where my elder son bought his.
Need information on the Free Loss Prevention Calculator? Give us a call at 1.770.426.0547 now.
A free Loss Prevention Calculator can show you the positive return on investment should you purchase a new Sensormatic security system. After an experience I recently went through helping both of my sons purchase cars I realized there can also be a negative return on investment if you do business the wrong way. This article is about how our interactions in a customer service environment can impact the ROI of a product we sell or equipment we use in retail.
Here is what I mean. If I purchase a Sensormatic security system for my store to prevent shoplifting I expect it is going to result in some kind of financial return. I know this because the Loss Prevention ROI Calculator available from Loss Prevention Systems, Inc. (LPSI) shows me. The result I get is a close estimate of how much that system would save me in merchandise shortage each year and how long it would take for those savings to pay for the new system. That is fantastic. But there can be a catch. If I purchase that system but do not train my employees on how to properly use it or respond to alarm activations I can alienate customers. If an alarm activates because my cashier did not remove a clothing security tag from a shirt a customer will be upset. THAT would be a negative return on my Sensormatic investment.
What does this have to do with my car shopping experience? After doing some research on vehicles and looking at reviews of cars I took my son to a used car dealer. We were greeted and told we could look at any of the cars and the salesman said if we wanted to take a test drive it would not be a problem. We got keys to several and my son test drove one he was interested in. Interestingly, as opposed to other dealers I have been to in the past no one was hovering over me like a vulture. We were able to take our time and could find the salesman if we had a question. It was a great experience and my son made a purchase.
The next day I took my younger son to a dealership. They had some used cars online we were interested in looking at. We were definitely not in the market for a new car. I know there was no free Loss Prevention Calculator to help us in the decision process but there was a free car check report to use on their website and these cars looked clean. We got to the dealership and immediately a salesman came to the car and greeted us. I told him exactly what we were there for and had my list. He asked if I knew where the cars were on the lot!? He was the salesman why was he asking me? We looked at the three or four cars on my list and he had an excuse for each why it would be a bad choice. He took us to a car outside the price range I told him we were interested in. I allowed him to take my son for a test drive (he rode along unlike the dealer the day before). He tried to convince my son to buy this car and I told him no, we were only looking. To cut a longer story short we left and I did not go back. He and the dealership lost a sale. The inventory was there and had any effort been made on his part we could have walked out with a car. Two different dealers with two different results.
The Loss Prevention ROI calculator can give good information on how a system can help your business but your people can make it a negative return without proper training. The good news is if you purchase a Sensormatic system with LPSI you get that training for free! That is an incredible deal. Think about it for a moment. The Free Loss Prevention Calculator is free to use. The system can pay for itself over a relatively short period of time making it virtually a free system and you get free training from experienced Loss Prevention trainers. I don’t know how an offer can get any better. I suppose it can if I tell you that when you use the Loss Prevention ROI Calculator no one knows you are using it and no car salesman is hovering over you pushing you into something you don’t need or want.
People can make or break your business or the effectiveness of equipment or products. Training them on proper customer service techniques will enhance your reputation with your shoppers. By the way, my younger son did end up getting his car the following day…at the place where my elder son bought his.
Need information on the Free Loss Prevention Calculator? Give us a call at 1.770.426.0547 now.
Stop Shoplifting – 3 WC Blog 833
EAS Labels – 3
Communication Overload Can Curtail Efforts To Stop Shoplifting
From retail businesses that are trying to stop shoplifting to restaurants advertising for new employees there are some really odd communications and sometimes too much signage in retail. I get a charge out of stores that post signs outside a restroom saying “No Merchandise Beyond This Point”. I look down and expect to see an “X” or a red line I can’t cross. There are signs on entrance doors that say “No Concealed Weapons Allowed”. Now I am not going into the gun debate that is not what this is about. What tickles me is if it is concealed, who is going to see it to tell the customer that they can’t have it? A fast food restaurant near where I live posted on their electronic billboard, “Expanding Staff”. Now c’mon folks, you have to admit that is probably not the best choice of words for trying to hire for a fast food restaurant. Words mean things but they may mean less when they are not communicated well and can even cause confusion. I remember asking one of my Loss Prevention Associates to put electronic article surveillance (EAS labels) on boxes of medicine without further clarifying what I wanted. The Associate did what I asked and later when I happened to look at what he tagged for me the labels were covering up warning labels! This was a big deal and I learned from then on to be clear when I gave directions to my staff members.
There was another instance when I was trying to stop shoplifting and I was following a suspect out of the store. A communication blunder occurred when I asked a member of my team to wait outside as I was getting ready to exit so I would have someone ready to assist. I stopped the suspect and got into a bit of a tussle and the shoplifter ran to her car and got away. As she drove off my assistant came up and I asked where he had gone? He said I told him to wait outside so he went to the far end of the building and waited! I did not think I had to be so specific but clearly I was mistaken…we had a serious discussion when we returned to the office.
Sometimes we can also experience information overload that detracts from our ability to communicate clearly. A good example of this is seen when we walk into a store and the doors are plastered with signage. Have you ever noticed doors plastered with signs that will include sales, store hours, warnings that shirts and shoes must be worn, this store under closed circuit television surveillance and EAS systems in use (they may even mention the specific company such as Sensormatic). Too many signs renders all of the signs ineffective in what they are intended to do. In order to better communicate with customers and improve efforts to reduce shortage I recommend that a door have hours of operation and signage that lets customers know EAS labels are in use. Other signs with holiday specials, holiday hours or sales events can be displayed immediately upon entering the store. Hint: if your store uses Sensormatic equipment some front door towers can be set up to display store signage and still sound the alarm if someone attempts to shoplift.
Although they are not signs stores can impede efforts to stop shoplifting by overusing closed circuit television camera monitors on the salesfloor. I know of a chain store that has a LOT of monitors throughout the store in various aisles. The monitor has a little flashing light and words in red that let you know they are recording. The idea is to dissuade thieves from stealing but there are so many of these monitors that people become immune to and no longer care about them, shoplifters included.
Just as overused signs and equipment can cause information overload and become ineffective, overused and careless placement of EAS labels can be ineffective too. Placing Sensormatic tags and labels on everything including candy and snacks or slapping labels on carelessly can also degrade the impact they have on shoplifters. Avoid misplacement and improper use of Sensormatic labels and tags contact Loss Prevention Systems, Inc. for training that will help reduce shoplifting and improve shortage results.
Need information on EAS labels? Give us a call at 1.770.426.0547 now.
From retail businesses that are trying to stop shoplifting to restaurants advertising for new employees there are some really odd communications and sometimes too much signage in retail. I get a charge out of stores that post signs outside a restroom saying “No Merchandise Beyond This Point”. I look down and expect to see an “X” or a red line I can’t cross. There are signs on entrance doors that say “No Concealed Weapons Allowed”. Now I am not going into the gun debate that is not what this is about. What tickles me is if it is concealed, who is going to see it to tell the customer that they can’t have it? A fast food restaurant near where I live posted on their electronic billboard, “Expanding Staff”. Now c’mon folks, you have to admit that is probably not the best choice of words for trying to hire for a fast food restaurant. Words mean things but they may mean less when they are not communicated well and can even cause confusion. I remember asking one of my Loss Prevention Associates to put electronic article surveillance (EAS labels) on boxes of medicine without further clarifying what I wanted. The Associate did what I asked and later when I happened to look at what he tagged for me the labels were covering up warning labels! This was a big deal and I learned from then on to be clear when I gave directions to my staff members.
There was another instance when I was trying to stop shoplifting and I was following a suspect out of the store. A communication blunder occurred when I asked a member of my team to wait outside as I was getting ready to exit so I would have someone ready to assist. I stopped the suspect and got into a bit of a tussle and the shoplifter ran to her car and got away. As she drove off my assistant came up and I asked where he had gone? He said I told him to wait outside so he went to the far end of the building and waited! I did not think I had to be so specific but clearly I was mistaken…we had a serious discussion when we returned to the office.
Sometimes we can also experience information overload that detracts from our ability to communicate clearly. A good example of this is seen when we walk into a store and the doors are plastered with signage. Have you ever noticed doors plastered with signs that will include sales, store hours, warnings that shirts and shoes must be worn, this store under closed circuit television surveillance and EAS systems in use (they may even mention the specific company such as Sensormatic). Too many signs renders all of the signs ineffective in what they are intended to do. In order to better communicate with customers and improve efforts to reduce shortage I recommend that a door have hours of operation and signage that lets customers know EAS labels are in use. Other signs with holiday specials, holiday hours or sales events can be displayed immediately upon entering the store. Hint: if your store uses Sensormatic equipment some front door towers can be set up to display store signage and still sound the alarm if someone attempts to shoplift.
Although they are not signs stores can impede efforts to stop shoplifting by overusing closed circuit television camera monitors on the salesfloor. I know of a chain store that has a LOT of monitors throughout the store in various aisles. The monitor has a little flashing light and words in red that let you know they are recording. The idea is to dissuade thieves from stealing but there are so many of these monitors that people become immune to and no longer care about them, shoplifters included.
Just as overused signs and equipment can cause information overload and become ineffective, overused and careless placement of EAS labels can be ineffective too. Placing Sensormatic tags and labels on everything including candy and snacks or slapping labels on carelessly can also degrade the impact they have on shoplifters. Avoid misplacement and improper use of Sensormatic labels and tags contact Loss Prevention Systems, Inc. for training that will help reduce shoplifting and improve shortage results.
Need information on EAS labels? Give us a call at 1.770.426.0547 now.
