Some people call it being frugal. Others say it’s a way to keep up with the latest fashions without breaking the bank. Even more people justify it by saying how great the markup is on apparel and that online retailers can afford it. I call it theft. I’m talking of course about wardrobing. When someone purchases an item, usually a piece of apparel, and wears it only a few times before returning it to the store. Are you really in business to rent clothing? Of course not. You need to protect your profits from fraudsters like this, and using Alpha Shark Tags as part of your company’s loss prevention strategy is a great way to do just that.
I’ll admit this to the internet. I have a close family member who does this. I found out recently at a family gathering. I overheard her talking with some cousins. The younger cousins were all in awe because she always seems to have the latest styles and they were, I gather, wanting fashion advice. I’ll never understand the mind of a teenage girl…I was there for the BBQ and adult beverages. We’re from Mars… I get it. So as they are talking, I hear her give the younger girls some fantastic advice. “Shop online, and then when you wear the clothes, hide the price tags like this (showing a hidden tag under her arm). Once you’ve worn it a time or two, just send it back and get a refund.” I couldn’t believe what I just heard. I didn’t get to say anything since the BBQ was done and really I forgot about it for a few weeks.
If you have an online store, this is happening to you. I can guarantee that the younger group will try it and get away with it and it will be shared with more and more people. This is happening everywhere, and you, the retailer are the victim. You’re going to end up footing the bill for these people to rent your clothes. Want to stop it? Invest a little into Alpha Shark Tags. These bright red tags are placed someone very visible on the item and are easily removed at home by the customer. You should adopt a return policy that denies a refund to items that have the Shark Tag removed or tampered with. Unless we see a new fashion trend where the Shark Tag becomes a fashion accessory, this can stop this from happening to you!
For more information, contact us: Shark Tags, or call 1.770.426.0547