I work for a small retail pharmacy. We have a small fragrance section in most of our stores and they are set up in locked glass cases. Fragrance sales are usually based around holidays like Christmas and Valentines Day for us, because let’s face it, we are not a typical destination store for that kind of purchase. We actually run specials on them on a regular basis, but the sales in the category are stagnant. When it comes to retail anti theft devices, fragrances are a bit difficult to protect. They come in different size boxes, some skinny and tall, while others are short and wide. The cost and retail associated with these items is too great to risk solely adhering Checkpoint Labels to the outside of the packages. While most do come to us source tagged, most stores still have to go a step beyond that to ensure we are not letting these boxes walk out the door unpaid. I am fortunate enough to manage a store in a fairly upscale area. The shrink in this particular store is well known to be very low every year. Any store has to take steps to protect fragrance inventory, but we decided to try something new and even unheard of in our business.
Our store’s fragrances are the first thing you see when you come in our front door. One day as we were looking around the store, trying to get an “eye of the customer” view, my staff and I were talking about how uninviting the big glass case looks. Customers come in and walk past the case, some may glance toward it, but for the most part, it may as well be invisible. We had once tried running streamers from the ceiling, and adding sale signs to catch shoppers’ eyes. Sales were not increasing though. The thought processes we came up with were glass cases give the vibe that “We don’t trust you!” to the average shopper, or they add a barrier that is just too much trouble and people don’t want to have to ask for items. How could we still protect fragrance boxes and get people to buy them from us instead of the big box store? The answer was simple. Remove the barrier.
We took down the glass case and packed it away safely in the back room. Then we boxed up every one of our fragrance packages in Alpha Keepers. These are strong plastic cases that lock up and secure almost any item you can think of. They come in many different sizes and they were the perfect solution. They keep the products inside completely visible and they allow the consumer to pick up their selection. They still sit right on the shelves, and they take up the exact same space they did before. The big difference now is that as customers walk in the door and see an item they like, they can walk right over and pick it up. Before the change we implemented, they walked in the door and walked right past the section, sometimes thinking they may ask for something from the case on their way out. But after they left the pharmacy, they were too distracted by their medication information or a line at the front had formed so they changed their minds.
Sales have increased dramatically and no major losses have occurred. We have had an occasional theft, but honestly, the added sales offsets that and makes it nothing to be too concerned about. Alpha Keepers have been the answer to this problem and many more. We even took down our glass case we used to keep the teeth whitening kits in as well.
For more information about Alpha Keepers contact us 1.770.426.0547 or Preventshopliftingloss.net