When you are in the business to sell high- end liquor and wine bottles, you need more than just an everyday, run of the mill, anti theft device for your bottle security. You need something that functions as an anti theft device, and still maintains other traits important to high-end wine sales.
When we think of bottle security, we tend to lean more towards bottle locks. They have been proven as an effective anti shoplifting deterrent, are easy to use and to remove at the time of purchase. Many brands are slim in design to not reduce shelf quantities, thus working to maximize sales.
For many stores, using bottle locks also prevents sampling of the product. It wouldn’t be the first time someone came into a store and started to drink from the liquor and wine bottles in a store. It won’t be the last either, but the right lock will help to reduce those incidents.
Those locks, like the EASy Bottle, are a perfect fit for most liquor and wine stores. They are not, however, perfect for high- end wine sales. Those products require a completely different anti theft structure. Alpha Security, who makes the EASy Bottle, has a better lock to prevent theft of high- end wine bottles. They made the Steel Grip bottle lock.
While the Steel Grip sounds industrial and clunky, it is actually very simplistic and refined in its design. When you are looking for high-end solutions, you need not only effective security devices, but also aesthetically pleasing solutions. Anytime the aesthetics of a security device overshadows the product, customers are less likely to purchase. The luxury feel is diminished, along with the perceived value of the item in question. No one wants to spend high-dollar prices somewhere that they feel like they are walking through a dollar store.
The Steel Grip is not just a pleasant to the eye solution. The Steel Grip actually enhances the shopping experience. Many top dollar wines are expensive beyond just brand recognition. Specific vintages, varietals, and years create very unique and desirable wines. Customers are looking to these wines not simply for consumption, but also as investments and additions to their collections.
As such, the actual bottles need to be in tiptop condition. A break in the cork can allow air inside of a bottle, rendering the wine rancid and useless. A collector will want to inspect the cork to ensure the quality and condition before they make their purchase.
In some cases, the foil wraps must also be inspected. A customer might be looking for the same evidence of bottle integrity, or they might be looking to put the bottle on display. Having a noticeable tear or scrape in the foil reduces the perfection of such a collector’s item.
The Steel Grip is a minimal band that wraps around a wine or champagne bottle. There is no cap to block a customer from inspecting the cork. The inside of the band has padding on it, which will minimize the risk of tearing or catching on a foil cover. This maximizes the value a customer sees in the item, while reducing costs to the store when they have to replace a foil covering due to damages.
Visit the Loss Prevention Store to purchase EASy Bottle bottle locks by Alpha Security and your Electronic Article Surveillance or EAS system.
For more information on Alpha Security, Bottle Lock, Bottle locks, Bottle Security, EASy Bottle or Liquor Bottle Security and how they can work with your Electronic Article Surveillance or EAS system contact us or call 1.770.426.0547