Checkpoint Tags-5 WC Blog 200
Checkpoint Hard Tags-5
Electronic Article Surveillance-5
Stop Shoplifting – 4
Target Hardening; It’s What Happens When You Use Checkpoint Hard Tags.
Target hardening is a term you may have heard in the news lately but were not really sure what it means. For police, military or security personnel, it means strengthening something. Wikipedia defines it as, “…the strengthening of a building or installation in order to protect it in the event of an attack or reduce the risk of theft. It is believed that a “strong, visible defense will deter or delay an attack.” A good example of target hardening would be when the government issues a heightened terrorist threat level and more police officers are added to locations such as airports or national landmarks. Banks may be hardened with added security guards if a rash of bank robberies has taken place at their branch locations. In the same manner, retailers can be seen as “soft” targets by shoplifters. Those stores that do not employ any type of security measures are typical soft targets. They are easy to steal from and there is almost no chance a thief will be caught let alone prosecuted for theft. One simple way any retailer can harden the store as a target and stop shoplifting is to use Checkpoint Hard Tags.
Checkpoint hard tags incorporate electronic article surveillance technology in strong, solid casings that are extremely difficult to defeat. Checkpoint tags are available in several designs, from the Auto Peg Tag that snaps over the hang tab or peg hole of merchandise packaging to Gen 2 and Gen 3 hard tags for apparel. By adding these anti-theft devices to your inventory you make it much more difficult for a criminal to steal from your store. Because tags are designed with electronic article surveillance capability it is critical to add electronic article surveillance antennas to the store at entrances and exits. The antennas read the signal emitted by the Checkpoint tags and when a tag is carried within range, the antenna alarm activates. Checkpoint hard tags provide a visual deterrent to stop shoplifting, but with the antennas, teeth are added to the defensive measures making it a much more intimidating system to would-be thieves.
You may be concerned that your store is a small to mid-size business or you may even have a couple of stores, but you don’t think you can afford to invest in Checkpoint tags or electronic article surveillance technology. I would like to challenge your concerns. Can you afford NOT to invest in the technology? What is your annual merchandise shrinkage (the amount of product you are losing each year due to theft and fraud)? The 2014-2015 Retail Global Theft Barometer reported that shrink in the U.S. was 1.92% for stores that participated in their survey. This percentage included shoplifting, employee theft and administrative losses, with theft and fraud accounting for approximately 87% of that number. Most of the stores in the survey spent some money on Loss Prevention measures, varying from as little as .01% to as much as 1.41% of their total sales. If those stores are experiencing shrink approaching 2%, what is the amount of merchandise your store is losing if you are not using Checkpoint Hard Tags and antennas?
Investing in Checkpoint tags should not be viewed as an expense with no return on investment. As you spend money on Checkpoint hard tags, which are re-useable, you will stop shoplifting and merchandise that was going missing will not have to be replaced anymore. Those items will be available to be purchased, thereby driving sales and profits. Antennas are a one-time investment and only require occasional maintenance or upkeep.
Don’t allow your stores to be soft targets for criminals. Use Checkpoint tags and electronic article surveillance antennas to increase security and stop shoplifting. Put the bad guys in check by “target hardening” and watch profits grow and shortage decline!
Checkpoint Hard Tags are important and we can help you with it. Call 1.770.426.0547 and let’s talk.
Target hardening is a term you may have heard in the news lately but were not really sure what it means. For police, military or security personnel, it means strengthening something. Wikipedia defines it as, “…the strengthening of a building or installation in order to protect it in the event of an attack or reduce the risk of theft. It is believed that a “strong, visible defense will deter or delay an attack.” A good example of target hardening would be when the government issues a heightened terrorist threat level and more police officers are added to locations such as airports or national landmarks. Banks may be hardened with added security guards if a rash of bank robberies has taken place at their branch locations. In the same manner, retailers can be seen as “soft” targets by shoplifters. Those stores that do not employ any type of security measures are typical soft targets. They are easy to steal from and there is almost no chance a thief will be caught let alone prosecuted for theft. One simple way any retailer can harden the store as a target and stop shoplifting is to use Checkpoint Hard Tags.
Checkpoint hard tags incorporate electronic article surveillance technology in strong, solid casings that are extremely difficult to defeat. Checkpoint tags are available in several designs, from the Auto Peg Tag that snaps over the hang tab or peg hole of merchandise packaging to Gen 2 and Gen 3 hard tags for apparel. By adding these anti-theft devices to your inventory you make it much more difficult for a criminal to steal from your store. Because tags are designed with electronic article surveillance capability it is critical to add electronic article surveillance antennas to the store at entrances and exits. The antennas read the signal emitted by the Checkpoint tags and when a tag is carried within range, the antenna alarm activates. Checkpoint hard tags provide a visual deterrent to stop shoplifting, but with the antennas, teeth are added to the defensive measures making it a much more intimidating system to would-be thieves.
You may be concerned that your store is a small to mid-size business or you may even have a couple of stores, but you don’t think you can afford to invest in Checkpoint tags or electronic article surveillance technology. I would like to challenge your concerns. Can you afford NOT to invest in the technology? What is your annual merchandise shrinkage (the amount of product you are losing each year due to theft and fraud)? The 2014-2015 Retail Global Theft Barometer reported that shrink in the U.S. was 1.92% for stores that participated in their survey. This percentage included shoplifting, employee theft and administrative losses, with theft and fraud accounting for approximately 87% of that number. Most of the stores in the survey spent some money on Loss Prevention measures, varying from as little as .01% to as much as 1.41% of their total sales. If those stores are experiencing shrink approaching 2%, what is the amount of merchandise your store is losing if you are not using Checkpoint Hard Tags and antennas?
Investing in Checkpoint tags should not be viewed as an expense with no return on investment. As you spend money on Checkpoint hard tags, which are re-useable, you will stop shoplifting and merchandise that was going missing will not have to be replaced anymore. Those items will be available to be purchased, thereby driving sales and profits. Antennas are a one-time investment and only require occasional maintenance or upkeep.
Don’t allow your stores to be soft targets for criminals. Use Checkpoint tags and electronic article surveillance antennas to increase security and stop shoplifting. Put the bad guys in check by “target hardening” and watch profits grow and shortage decline!
Checkpoint Hard Tags are important and we can help you with it. Call 1.770.426.0547 and let’s talk.
