Stop Shoplifting In A Gift Shop, Is A Sensormatic System Necessary?
Why should you spend money on a Sensormatic system if you “only” have a gift shop? Because shoplifters steal, and they steal from anyone. They do not care what kind of retailer you are. The same loss ratio applies to gift stores as it does to, well, any retailer. The formula is simple. Let’s say you lose a $20 item at retail. And let’s suppose that your margin is 2%. You divide $20 by 2 percent and you have the real cost of that loss of $20 (20/.02 = $1000). Yes, to make up and breakeven, not make any profit, you have to sell an additional $1000 in merchandise. That is on top of your normal sales. No one can do that for very long and stay in business.
Typical Sensormatic systems have a Return On Investment (ROI) of about 5.5 months depending how well you follow the Loss Prevention Systems, Inc. program. You can never stop shoplifting altogether however, our program is more than just installing a Sensormatic system. We train you on how to stop shoplifting before they steal and we will do this on a regular basis for you as often as you and your staff reasonably need it.
So if we can train you to deter a significant amount of shoplifting why do you need the Sensormatic system? You and your staff cannot be everywhere all the time. Shoplifters look for opportunities or they will create them where you and your folks are distracted. Busy days with lots of customers on the sales floor at the same time does not leave a lot of time for the identification of a shoplifter or the type of customer service that is required to send them off to someone else.
That is where Sensormatic systems comes into play. In many cases shoplifters will see the active Sensormatic system and they will be deterred. But many are not. Properly secured merchandise will stop the shoplifter in their tracks. Your gift shop will benefit from the same commercial grade systems that the major retailers use.
“But, Sensormatic systems are expensive?” NO, they are not, in fact they are very affordable. Depending on you store’s layout, current level of loss and needs, you could see a ROI payback in a matter of months. This puts you back in control against the shoplifter. Not only will you have a state of the art system but the proper training to attack and keep the shoplifting losses to an acceptable level.
How fast can this all happen? In many cases we can have your system shipped and installed in a matter of a few weeks. Even during a holiday season. Our Sensormatic systems are installed by factory tech’s that do this every day. Sensormatic is a world leader with 80% of the top 200 retailers depending on Sensormatic with the exact same equipment Loss Prevention Systems offers you to stop shoplifting.
Loss Prevention Systems also has the expertise to make sure you get the right genuine Sensormatic hard tags and/or labels to address your particular needs. This is not one size fits all. Your store has a diverse offering of merchandise that requires different solutions. We will help you with that in smaller quantities of the labels and tags you need so that you do not have a back room full.
Loss Prevention Systems will even include a copy of the book “Protect Your Store!” the shoplifting prevention guide for medium to small retailers by Bill Bregar, our founder and CEO. We want you to succeed and be profitable. Because if you stop shoplifting you are winning, then we win too.
For more information about Sensormatic systems and to stop shoplifting Contact us or call 1.770.426.0547 and fix your shoplifting problem once and for all!
Why should you spend money on a Sensormatic system if you “only” have a gift shop? Because shoplifters steal, and they steal from anyone. They do not care what kind of retailer you are. The same loss ratio applies to gift stores as it does to, well, any retailer. The formula is simple. Let’s say you lose a $20 item at retail. And let’s suppose that your margin is 2%. You divide $20 by 2 percent and you have the real cost of that loss of $20 (20/.02 = $1000). Yes, to make up and breakeven, not make any profit, you have to sell an additional $1000 in merchandise. That is on top of your normal sales. No one can do that for very long and stay in business.
Typical Sensormatic systems have a Return On Investment (ROI) of about 5.5 months depending how well you follow the Loss Prevention Systems, Inc. program. You can never stop shoplifting altogether however, our program is more than just installing a Sensormatic system. We train you on how to stop shoplifting before they steal and we will do this on a regular basis for you as often as you and your staff reasonably need it.
So if we can train you to deter a significant amount of shoplifting why do you need the Sensormatic system? You and your staff cannot be everywhere all the time. Shoplifters look for opportunities or they will create them where you and your folks are distracted. Busy days with lots of customers on the sales floor at the same time does not leave a lot of time for the identification of a shoplifter or the type of customer service that is required to send them off to someone else.
That is where Sensormatic systems comes into play. In many cases shoplifters will see the active Sensormatic system and they will be deterred. But many are not. Properly secured merchandise will stop the shoplifter in their tracks. Your gift shop will benefit from the same commercial grade systems that the major retailers use.
“But, Sensormatic systems are expensive?” NO, they are not, in fact they are very affordable. Depending on you store’s layout, current level of loss and needs, you could see a ROI payback in a matter of months. This puts you back in control against the shoplifter. Not only will you have a state of the art system but the proper training to attack and keep the shoplifting losses to an acceptable level.
How fast can this all happen? In many cases we can have your system shipped and installed in a matter of a few weeks. Even during a holiday season. Our Sensormatic systems are installed by factory tech’s that do this every day. Sensormatic is a world leader with 80% of the top 200 retailers depending on Sensormatic with the exact same equipment Loss Prevention Systems offers you to stop shoplifting.
Loss Prevention Systems also has the expertise to make sure you get the right genuine Sensormatic hard tags and/or labels to address your particular needs. This is not one size fits all. Your store has a diverse offering of merchandise that requires different solutions. We will help you with that in smaller quantities of the labels and tags you need so that you do not have a back room full.
Loss Prevention Systems will even include a copy of the book “Protect Your Store!” the shoplifting prevention guide for medium to small retailers by Bill Bregar, our founder and CEO. We want you to succeed and be profitable. Because if you stop shoplifting you are winning, then we win too.
For more information about Sensormatic systems and to stop shoplifting, Contact us or call 1.770.426.0547 and fix your shoplifting problem once and for all!
Electronic Article Surveillance – 4 WC Blog 707
Sensormatic Labels – 3
Be A Good Sport Find Out How Electronic Article Surveillance Can Protect Your Store
I would not normally relate a football game to electronic article surveillance but I saw something at a game that got me thinking about just this topic. When I get the opportunity, I enjoy attending football, baseball and occasionally a basketball game at my Alma Mater. In the last two years, our school has transitioned to FBS level football and they have begun requiring attendees to carry clear totes or purses. Absolutely no backpacks or standard totes or purses are allowed. All of this is for security purposes and while my wife is no fan of this she has grudgingly followed this policy in order to get into the venues. I personally think the policy is more to do with keeping illicit candy, food and drinks from getting into the stadium rather than security but that is a matter of opinion (who wants to pay $8 for a lemonade and pack of M&M’s?). That aside, giving the benefit of the doubt I will allow that the rules are intended to make the building/stadium safer for fans. So you can imagine my anger when I saw a couple of men arrive in the 3rd quarter of the game and one of them had a backpack on! It made me wonder where the lapse in security for the stadium took place. Did security officials at the gates stop checking for bags after the initial rush of fans? I can only wonder. It was this that caused me to think about retail security and Sensormatic labels. What steps do you and your managers take to protect your business from theft, fraud and criminal activity and do you let your guard down during operating hours?
On the surface it might seem like protecting a football stadium and fans would be different than protecting a store but in reality there are a number of similarities. When entering the football stadium the security guards and police are preventing “contraband” from getting into the facility. In a retail store you want to keep unpaid merchandise from getting out of the building. In the football stadium officials want to keep bad guys and criminals out and the same should be true for retail store owners. In a sports venue it may be a security team monitoring the gates and entrances. In a retail store it may be Loss Prevention or managers monitoring the doors and sales floor. In the stadium, staff scan tickets to let people in. In the retail store an electronic article surveillance tower is scanning for active Sensormatic labels or security tags. It isn’t a perfect analogy but I think you get the picture.
What took place that the guys with the backpack somehow made it into the stadium? Did security become tired or careless? Did they decide after a certain time that checking fans was less important than it was when the gates opened? Now let me ask you this; do your employees get lax about responding to electronic article surveillance alarms during the shift? Do cashiers get in a hurry to finish a shift and take short cuts while scanning merchandise that can lead to failing to deactivate Sensormatic labels? Lapses in these areas for a store are not much different than a lapse in the procedures at a sporting event.
We can also look at safety issues surrounding a store when people stop paying attention. If no one is watching and greeting customers as they come through the doors a certain amount of deterrence is lost. Criminals seek out stores where they can enter unnoticed and this isn’t restricted to shoplifters. We are talking about purse snatchers, robbers, sexual predators, etc. all persons you don’t want in your building. Lest you think I’m over-blowing this I worked as a Loss Prevention Manager for thirteen years and I dealt with ALL of these criminal types. I learned that recognition is something they will all avoid and if your employees are not saying hello as customers enter the wrong element will start to frequent your store. No, you can’t require everyone to carry a clear purse or bag to enter your store but you can have other controls in place. Those controls should include people who greet each customer (regardless of what time of the day it is) and an electronic article surveillance system that will sound the alarm when merchandise such as clothing is protected with Sensormatic tags and labels.
Don’t let down your guard. Protect your store and merchandise at all times. If you need more information on how to do it Loss Prevention Systems, Inc. has the answers. Don’t fumble this play, call them today.
Sensormatic labels are important and we can help you with it. Call 1.770.426.0547 and let’s talk.
I would not normally relate a football game to electronic article surveillance but I saw something at a game that got me thinking about just this topic. When I get the opportunity, I enjoy attending football, baseball and occasionally a basketball game at my Alma Mater. In the last two years, our school has transitioned to FBS level football and they have begun requiring attendees to carry clear totes or purses. Absolutely no backpacks or standard totes or purses are allowed. All of this is for security purposes and while my wife is no fan of this she has grudgingly followed this policy in order to get into the venues. I personally think the policy is more to do with keeping illicit candy, food and drinks from getting into the stadium rather than security but that is a matter of opinion (who wants to pay $8 for a lemonade and pack of M&M’s?). That aside, giving the benefit of the doubt I will allow that the rules are intended to make the building/stadium safer for fans. So you can imagine my anger when I saw a couple of men arrive in the 3rd quarter of the game and one of them had a backpack on! It made me wonder where the lapse in security for the stadium took place. Did security officials at the gates stop checking for bags after the initial rush of fans? I can only wonder. It was this that caused me to think about retail security and Sensormatic labels. What steps do you and your managers take to protect your business from theft, fraud and criminal activity and do you let your guard down during operating hours?
On the surface it might seem like protecting a football stadium and fans would be different than protecting a store but in reality there are a number of similarities. When entering the football stadium the security guards and police are preventing “contraband” from getting into the facility. In a retail store you want to keep unpaid merchandise from getting out of the building. In the football stadium officials want to keep bad guys and criminals out and the same should be true for retail store owners. In a sports venue it may be a security team monitoring the gates and entrances. In a retail store it may be Loss Prevention or managers monitoring the doors and sales floor. In the stadium, staff scan tickets to let people in. In the retail store an electronic article surveillance tower is scanning for active Sensormatic labels or security tags. It isn’t a perfect analogy but I think you get the picture.
What took place that the guys with the backpack somehow made it into the stadium? Did security become tired or careless? Did they decide after a certain time that checking fans was less important than it was when the gates opened? Now let me ask you this; do your employees get lax about responding to electronic article surveillance alarms during the shift? Do cashiers get in a hurry to finish a shift and take short cuts while scanning merchandise that can lead to failing to deactivate Sensormatic labels? Lapses in these areas for a store are not much different than a lapse in the procedures at a sporting event.
We can also look at safety issues surrounding a store when people stop paying attention. If no one is watching and greeting customers as they come through the doors a certain amount of deterrence is lost. Criminals seek out stores where they can enter unnoticed and this isn’t restricted to shoplifters. We are talking about purse snatchers, robbers, sexual predators, etc. all persons you don’t want in your building. Lest you think I’m over-blowing this I worked as a Loss Prevention Manager for thirteen years and I dealt with ALL of these criminal types. I learned that recognition is something they will all avoid and if your employees are not saying hello as customers enter the wrong element will start to frequent your store. No, you can’t require everyone to carry a clear purse or bag to enter your store but you can have other controls in place. Those controls should include people who greet each customer (regardless of what time of the day it is) and an electronic article surveillance system that will sound the alarm when merchandise such as clothing is protected with Sensormatic tags and labels.
Don’t let down your guard. Protect your store and merchandise at all times. If you need more information on how to do it Loss Prevention Systems, Inc. has the answers. Don’t fumble this play, call them today.
Sensormatic labels are important and we can help you with it. Call 1.770.426.0547 and let’s talk.
Stop Shoplifting – 3 WC Blog 720
Sensormatic tags – 4
Lend Me Your Ear I Have Something To Say About Sensormatic Tags
When you stop shoplifting you are taking a bite out of crime to steal a phrase from McGruff. Unfortunately it seems things were the other way around when a shoplifter took a bite of a Loss Prevention Associate’s ear not too long ago. The story was an article in LPM Insider magazine, on October 31, 2018, titled “Accused Shoplifter Bites Off LP Associates Ear”, citing their source as The News Tribune. The story reports that a shoplifting suspect and two friends were being watched by the Associate. The suspect is reported to have taken two polo shirts and entered a fitting room. He was alleged to have folded them up and hidden them under his jacket. The article reports that the Associate stopped the suspect who was accompanied by his friends as they left the store. Apparently the situation became physical and the Associate got the suspect to the ground when the two friends started hitting the Associate. During the altercation the suspect bit the Loss Prevention Associate’s ear lobe taking off a piece in the process. The Associate was able to have the piece of ear stitched back on and the suspect was arrested and put in jail. The story reported that no information was given about the retail store itself or the names of any of the persons involved in the incident. Having been involved in my own fair share of scuffles and being bitten myself (as was one of my own Associates during an apprehension he initiated) I know how quickly a shoplifting incident can escalate. This is why it is so important to use Sensormatic tags on clothing and other merchandise to stop shoplifting from happening in the first place.
While the article does not state it I am going to assume that the retail store where this theft took place was not using anti-theft devices on the merchandise or at least not on all of their merchandise. If this is true then they are way behind the curve. The use of Sensormatic tags and other anti-theft devices is proven to be effective at reducing theft. If you take a look at the 2015 Global Retail Theft Barometer for North American retailers, apparel specialty stores saw an increase in retail shortage from .60% in 2013-14 to 2.28% in 2014-2015 (pg. 52). During this period the spending on Loss Prevention as a percent of total sales decreased from .39% to .24% (pg. 57). This information includes all Loss Prevention spending but I do believe it is safe to say that electronic article surveillance is a big part of this. I also found an interesting statistic on the pricegun.com website from an infographic chart, “Shoplifting is America’s #1 Property Crime”. The chart shows that stores that use visible cameras were shoplifted at 70% of the time while stores that use ink tags drop down to 27% and radio frequency tags are even less at 20%. I urge all retailers not just clothing store owners to look at Sensormatic tags and systems as an investment in reducing losses and saving money rather than an expense center that costs the store money.
Would the use of electronic article surveillance tags prevented the Loss Prevention Associate from being bitten? It is quite possible they would have stopped the incident before it took place (assuming they were not in use at this location). I have found that in many cases a shoplifter steals because they believe the opportunity presents itself and if no security tags are on an item there is no immediate deterrent at work. There is a slight chance that the merchandise had tags and the thief was committed to stealing the items anyways because he had his buddies with him but it is an unlikely scenario. Most crooks, especially opportunists don’t want to chance being caught and they know the tags will cause an alarm system to activate.
Altercations with shoplifters can be dangerous as evidenced in the story about the Associate and his confrontation. Proper training on how to stop shoplifting provided by Loss Prevention Systems, Inc. (LPSI) and the use of Sensormatic tags and pedestals can help to minimize unnecessary risks to store employees. Contact LPSI to learn more about how you can keep your workers safe and take a bite out of crime at the same time.
Get more information on Sensormatic tags, contact us or call 1.770.426.0547 today.
When you stop shoplifting you are taking a bite out of crime to steal a phrase from McGruff. Unfortunately it seems things were the other way around when a shoplifter took a bite of a Loss Prevention Associate’s ear not too long ago. The story was an article in LPM Insider magazine, on October 31, 2018, titled “Accused Shoplifter Bites Off LP Associates Ear”, citing their source as The News Tribune. The story reports that a shoplifting suspect and two friends were being watched by the Associate. The suspect is reported to have taken two polo shirts and entered a fitting room. He was alleged to have folded them up and hidden them under his jacket. The article reports that the Associate stopped the suspect who was accompanied by his friends as they left the store. Apparently the situation became physical and the Associate got the suspect to the ground when the two friends started hitting the Associate. During the altercation the suspect bit the Loss Prevention Associate’s ear lobe taking off a piece in the process. The Associate was able to have the piece of ear stitched back on and the suspect was arrested and put in jail. The story reported that no information was given about the retail store itself or the names of any of the persons involved in the incident. Having been involved in my own fair share of scuffles and being bitten myself (as was one of my own Associates during an apprehension he initiated) I know how quickly a shoplifting incident can escalate. This is why it is so important to use Sensormatic tags on clothing and other merchandise to stop shoplifting from happening in the first place.
While the article does not state it I am going to assume that the retail store where this theft took place was not using anti-theft devices on the merchandise or at least not on all of their merchandise. If this is true then they are way behind the curve. The use of Sensormatic tags and other anti-theft devices is proven to be effective at reducing theft. If you take a look at the 2015 Global Retail Theft Barometer for North American retailers, apparel specialty stores saw an increase in retail shortage from .60% in 2013-14 to 2.28% in 2014-2015 (pg. 52). During this period the spending on Loss Prevention as a percent of total sales decreased from .39% to .24% (pg. 57). This information includes all Loss Prevention spending but I do believe it is safe to say that electronic article surveillance is a big part of this. I also found an interesting statistic on the pricegun.com website from an infographic chart, “Shoplifting is America’s #1 Property Crime”. The chart shows that stores that use visible cameras were shoplifted at 70% of the time while stores that use ink tags drop down to 27% and radio frequency tags are even less at 20%. I urge all retailers not just clothing store owners to look at Sensormatic tags and systems as an investment in reducing losses and saving money rather than an expense center that costs the store money.
Would the use of electronic article surveillance tags prevented the Loss Prevention Associate from being bitten? It is quite possible they would have stopped the incident before it took place (assuming they were not in use at this location). I have found that in many cases a shoplifter steals because they believe the opportunity presents itself and if no security tags are on an item there is no immediate deterrent at work. There is a slight chance that the merchandise had tags and the thief was committed to stealing the items anyways because he had his buddies with him but it is an unlikely scenario. Most crooks, especially opportunists don’t want to chance being caught and they know the tags will cause an alarm system to activate.
Altercations with shoplifters can be dangerous as evidenced in the story about the Associate and his confrontation. Proper training on how to stop shoplifting provided by Loss Prevention Systems, Inc. (LPSI) and the use of Sensormatic tags and pedestals can help to minimize unnecessary risks to store employees. Contact LPSI to learn more about how you can keep your workers safe and take a bite out of crime at the same time.
Get more information on Sensormatic tags, contact us or call 1.770.426.0547 today.
If Loss Prevention pays for itself how fast can it do it? -3 WC Blog 709
Loss Prevention Calculator -4
Buying An EAS System Saves You Money; Use The Loss Prevention Calculator To See How
If Loss Prevention pays for itself how fast can it do it? That is an interesting question to consider. Can it do it in a day? Perhaps it can be done in a month? Maybe in a year? Can it be done at all? Does it sound like a silly question in the first place? It isn’t a silly question because often people don’t think about how something can pay for itself. In retail we invest in something to improve sales or productivity but not with the mindset it is going to pay for itself over time. Consider when you bought cash registers for your store. You weren’t looking at when that register was going to pay for itself. You might have looked at the ease of use, the functions it could do or if cashiers could have individual sign-on’s but you didn’t think, “Hey, this register is going to pay dividends in time!” You may have even thought about how long is the warranty on it in case it breaks down. Loss Prevention is one area of store operations where there is not only a return on the investment but it can pay for itself and Loss Prevention Systems, Inc. (LPSI) created a Loss Prevention Calculator that will help in seeing that return on investment.
Bill Bregar the founder of LPSI already knew the value that Loss Prevention brings to a store. His company was built on using that knowledge to help stores reduce their shortage and stop theft and fraud. Armed with his experience as a U.S. Army Intelligence Officer, a Bachelor’s Degree in Private Security Administration, training as a Private Investigator and a former National Director of Loss Prevention for several companies, Bill wanted to share that knowledge with owners of small and medium sized stores. One issue is that many people considering a Sensormatic security system deemed it to be just another expense. They did not properly understand that the system reduces theft and even criminal activity that often surrounds stores that experience rabid shoplifting and employee theft. What was Bill’s answer to the problem, the Free Loss Prevention Calculator. The store owners need only to go to the LPSI website, open the ROI Calc. tab and enter a few pieces of information. The result is that user’s see how much they will conservatively reduce the store shrink by and how many months it will take for the Sensormatic system to pay for itself. THAT is a powerful return on investment. If Loss Prevention pays for itself how fast can it do it? The Loss Prevention Calculator can answer that question for you.
There is another benefit to owning a Sensormatic security system that is usually not considered when deciding if it will improve profits. Purchase the system with the door counting sensor included and you can accurately track how many people are visiting your store. Now you are thinking I’m crazy. Consider this, if you know how many people walked into your store and you know how many sales you had in a day from your register information you get a difference. What was it that kept every one of those customers who left empty-handed from buying something? You can then begin to plan for ways that you might be able to capture some of these lost sales in the future. Maybe you do quick surveys of those customers. You may change up your displays or advertising. You might reassess your customer service training. Looking at the time of day of customer traffic you may change up how you schedule employees.
So back to the original question, if Loss Prevention pays for itself how fast can it do it? There is no specific time frame. What I can tell you is that they DO significantly impact losses due to theft. I have seen them work over my 28 years in retail. Add the door counting sensor in and use the data to increase sales and that is going to only add more money to your bottom line. Now take a few minutes to try out the Loss Prevention Calculator and see for yourself. What are you waiting for? It’s FREE!
The Loss Prevention Calculator is important and we can help you with it. Call 1.770.426.0547 and let’s talk.
If Loss Prevention pays for itself how fast can it do it? That is an interesting question to consider. Can it do it in a day? Perhaps it can be done in a month? Maybe in a year? Can it be done at all? Does it sound like a silly question in the first place? It isn’t a silly question because often people don’t think about how something can pay for itself. In retail we invest in something to improve sales or productivity but not with the mindset it is going to pay for itself over time. Consider when you bought cash registers for your store. You weren’t looking at when that register was going to pay for itself. You might have looked at the ease of use, the functions it could do or if cashiers could have individual sign-on’s but you didn’t think, “Hey, this register is going to pay dividends in time!” You may have even thought about how long is the warranty on it in case it breaks down. Loss Prevention is one area of store operations where there is not only a return on the investment but it can pay for itself and Loss Prevention Systems, Inc. (LPSI) created a Loss Prevention Calculator that will help in seeing that return on investment.
Bill Bregar the founder of LPSI already knew the value that Loss Prevention brings to a store. His company was built on using that knowledge to help stores reduce their shortage and stop theft and fraud. Armed with his experience as a U.S. Army Intelligence Officer, a Bachelor’s Degree in Private Security Administration, training as a Private Investigator and a former National Director of Loss Prevention for several companies, Bill wanted to share that knowledge with owners of small and medium sized stores. One issue is that many people considering a Sensormatic security system deemed it to be just another expense. They did not properly understand that the system reduces theft and even criminal activity that often surrounds stores that experience rabid shoplifting and employee theft. What was Bill’s answer to the problem, the Free Loss Prevention Calculator. The store owners need only to go to the LPSI website, open the ROI Calc. tab and enter a few pieces of information. The result is that user’s see how much they will conservatively reduce the store shrink by and how many months it will take for the Sensormatic system to pay for itself. THAT is a powerful return on investment. If Loss Prevention pays for itself how fast can it do it? The Loss Prevention Calculator can answer that question for you.
There is another benefit to owning a Sensormatic security system that is usually not considered when deciding if it will improve profits. Purchase the system with the door counting sensor included and you can accurately track how many people are visiting your store. Now you are thinking I’m crazy. Consider this, if you know how many people walked into your store and you know how many sales you had in a day from your register information you get a difference. What was it that kept every one of those customers who left empty-handed from buying something? You can then begin to plan for ways that you might be able to capture some of these lost sales in the future. Maybe you do quick surveys of those customers. You may change up your displays or advertising. You might reassess your customer service training. Looking at the time of day of customer traffic you may change up how you schedule employees.
So back to the original question, if Loss Prevention pays for itself how fast can it do it? There is no specific time frame. What I can tell you is that they DO significantly impact losses due to theft. I have seen them work over my 28 years in retail. Add the door counting sensor in and use the data to increase sales and that is going to only add more money to your bottom line. Now take a few minutes to try out the Loss Prevention Calculator and see for yourself. What are you waiting for? It’s FREE!
The Loss Prevention Calculator is important and we can help you with it. Call 1.770.426.0547 and let’s talk.
I just got bit by the clothing security tags epidemic. You know the one I’m talking about. It is the purchase that is made but the cashier wasn’t paying attention. It is the alarm tag that wasn’t removed and it set off the electronic article surveillance towers. What was even more irritating was I stood at the door to the place and no one came over or acknowledged me. Well one person acknowledged me, the guy sitting on the chair waiting for someone who was shopping. We both looked at each other and shrugged our shoulders and I left. That wasn’t the end of of my story there is more. But hey, I like cliff hangers so I will tell you the rest in a couple of minutes. Until then there is a little lesson you can already glean from what I have told you. Your cashiers HAVE to pay attention. When they are assisting at a register and a store uses Sensormatic tags on clothing it is critical that they are deactivating labels or removing tags. The customer service issues that occur when it is not done properly are a poor reflection on your business.
Those tiny little clothing security tags can create big problems. Sensormatic anti-theft devices are designed to protect merchandise from theft and they are extremely effective at it. They aren’t supposed to be a customer service distraction but that is what can happen if stores don’t train employees properly. The downside of tags is that they have to be removed when a customer makes a purchase. Electronic article surveillance labels don’t require removal at the register but they do need to be deactivated or they will also set off alarm pedestals. In order to make an anti-theft system truly effective, managers must train cashiers on the proper processing of merchandise. That means passing everything over a scan bed where a deactivation unit is usually housed and hand scanning merchandise as little as possible. It is just as important to devise a standard for tagging when it is done at the store. Like items should all be tagged in a prominent location that is positioned approximately the same on each piece. For example all jackets might have a clothing security tag placed in a seam near the cuff of the jacket. Pants may be tagged in a seam near the right hip. If this practice is followed cashiers are going to become accustomed to looking for the Sensormatic tags every time they ring a sale and that will avoid a lot of errors.
It may not seem like it should be that big a deal but let me tell you from my encounter it can be so let me finish my story. As I mentioned, no one checked on me after I set off the security alarm. I went home and presented my purchase to my wife. Well, it wasn’t exactly what she wanted so a bit later that day we took it back to the store for a refund. I walked back in and the alarm sounded…again. I just shook my head in irritation. I got to the return counter and handed the cashier my receipt. She then pulled the coat out and was looking to see if clothing security tags were still on it. She gave me the suspicious glance as she noticed the tag was still attached. Now I was a bit ticked because as a former Loss Prevention Manager I knew what she was thinking, “Yeah, this guy bought one and stole one.” Well, if she wasn’t thinking it I know it would have crossed my mind if I were in her position. I explained that the cashier had been talking to me during the transaction and was probably distracted and forgot to look for it. I told her I had not been approached when I exited the store. I don’t know if she believed me but if she didn’t it did not hinder my ability to get the refund. It may have also helped that I told her I only needed the item credited back to my card I was not looking for cash. Nothing else was mentioned about the tag but I can say there was some embarrassment on my part at the first alarm and irritation at the thought someone potentially thought I stole something.
Protecting your merchandise with Sensormatic tags is the smart move to make. You’ll reduce losses due to criminal activity and make your store much more profitable. What you need to understand is that those same tags can become a problem without proper training. Purchase a Sensormatic system from Loss Prevention Systems, Inc. and get the proper training while you are at it.
Sensormatic tags are important and we can help you with them. Call 1.770.426.0547 and let’s talk.
