Can Loss Prevention be free or can training to stop shoplifting be free? It seems like these are silly questions to ask especially if you are like me and believe nothing is free in life. If something is offered for free there nearly always seems to be some sort of catch to the offer. Most of you reading this article are business owners or business managers and you know you can’t afford to just give things away without expecting some type of return on your investment. I have seen offers in stores where you get a free package of paper with the purchase of a particular series of printers. Okay, but I have to buy that brand and model to get the free paper. Usually those models of printers tend to be a bit pricier anyways. How about when you give away pens or other “swag” with your business logo? Yes, those are free but the idea is you are going to get a return on your investment when customers come to shop with you because they saw your business logo on that item. Nothing is wrong with any of these promos and in fact I encourage these enticements. It is a smart way to get more business or increase sales. So when I heard about the Free Loss Prevention Calculator my first instinct was what is the catch?
My first thought was to go to the site where it was offered and see if I had to log in or set up a username and password and then the company would be able to contact me. It isn’t going to be all that free if I feel pushed by a salesman into purchasing a Sensormatic security system for a store. Much to my surprise I did not have to do any kind of sign in. There was a tab at the top of the page and I clicked on it and went straight to the Free Loss Prevention Calculator. I was able to enter a few pieces of data, specifically estimated annual sales and how much I was willing to invest in Loss Prevention. The calculation was done and showed me approximately how much a Sensormatic system could save me in reduced shortage annually. Based on the reduction it showed me how long it would take for the system to pay for itself. It was incredibly easy to use and I could adjust numbers as much as I wanted to do so. Can Loss Prevention be free? Looking at the results of the calculator yes it can be.
Of course being the skeptic I am after I closed out I waited to see if I was going to get some kind of email from the company. Surely they had to have a way to track me being on their page it would be good business sense. A couple days went by and not a peep. The Free Loss Prevention Calculator truly was free to use. I will also give the company credit and say yes, it also appears that the Loss Prevention system itself could be free. Through the losses it would prevent it would pay for itself over time. But this got me to investigating a bit more because I am a Loss Prevention professional and investigating is what I do. I wanted to know what the catch was in buying a system from this company. They would require me to buy a system and then charge me to train my team on how to use the thing, right? I was flabbergasted. If I were to purchase a brand new Sensormatic system from this company they provide FREE training on how to use it. I have been in Retail Loss Prevention for a long time and I can say this is unprecedented. But after digging a little deeper into this business I realized their focus is not on sales of equipment, their focus is on helping businesses increase profits through reducing theft and shortage. That can be through assessing shortage risks of a store be they operational or theft related and helping to create an action plan to address those risks. It is through in person and online training opportunities they offer stores. They can also conduct background checks to help stores not hire risky employees in the first place.
Can Loss Prevention be free? It seems like it can be and with that said I suppose I need to reevaluate my position that nothing in life can be free. There are three things that can be free, Loss Prevention, the Free Loss Prevention Calculator and training when a Sensormatic security system is purchased from Loss Prevention Systems, Inc. Check it out for yourself I think you will be pleasantly surprised.
For more information on the free Loss Prevention Calculator, contact us or call 1.770.426.0547.