I came across a story about a couple shoplifting and I wondered whether the store could have used Sensormatic hard tags to prevent the thefts that took place. I also wondered what the couple was thinking in terms of the merchandise they were accused of stealing. First, according to baynews9.com, on July 18, 2018 in a story by Spectrum News Staff, two people are accused of shoplifting alcohol and vacuums worth $3,000. The couple in question was accused of stealing $1,200 in vacuum cleaners at 6a.m. and a few hours later returning to steal $1,700 worth of alcohol. During my years as a Loss Prevention Manager I worked with the Loss Prevention personnel of this company and know that they do a good job of stopping theft. I do shop their stores and I do see some areas where I believe they could improve their security tagging. One area is in the wine and spirits aisle. I don’t purchase the products but I do make a point of looking at theft prevention strategies in use and frankly I don’t see merchandise protection devices in use to stop shoplifting.
If I could offer one piece of advice to this particular chain and to ALL store owners for that matter, consider using Sensormatic hard tags on these products to keep them from being stolen. The Sensormatic 9kG Multi-Purpose tag is the perfect choice for the task. A hard tag with a steel cable and nylon strap it can be secured around the neck of a bottle. In doing so retailers are assured that any attempt to conceal and carry merchandise out of a store is going to be thwarted with an electronic article surveillance alarm. The adjustable strap allows merchants to protect nearly any bottle in their inventory. If store owners need more reason to use the tags the “multi-purpose” portion of the name should be an enticement. This tag can be used on sporting goods, power tools and luggage! When a tag can be used in more than one category of merchandise to stop shoplifting it always makes it a more cost-effective choice of device.
I bring the story about the theft up because if a major retailer with a Loss Prevention Department can be taken twice in one day by the same couple what is the potential damage the same couple could do to a small business? I know the folks in their Loss Prevention Departments are good at what they do and they know how to catch crooks. Small retailers need to find ways to fight crime too and they aren’t going to have retail theft departments. If the bad guys in the report can get $1,700 worth of alcohol past trained Loss Prevention teams how much will they get away with from your stores? $1,200 in vacuum cleaners is no small potatoes either. Big retailers may be able to absorb the cost of this many vacuums but how much shrink will that represent for your company? Bill Bregar, founder of Loss Prevention Systems, Inc. has been consulting with small and medium retailers on retail shrink and theft issues since 1983. He recommends Sensormatic systems to clients as part of a comprehensive solution to stop shoplifting and drive up profits.
Hopefully I have whet your appetite for more information on how you can prevent alcohol and other theft. Sensormatic hard tags are a phenomenal tool for businesses to seriously impede criminals from cleaning house in your store. Learn more about how you can benefit from the resources offered by Loss Prevention Systems, Inc. and Sensormatic anti-theft devices.
Get more information on Sensormatic hard tags, contact us or call 1.770.426.0547 and let’s talk.
When a Sensormatic hard tag or label attached to merchandise causes an electronic article surveillance alarm how do your employees respond? Approaching a customer at the doorway when they have activated an alarm can be intimidating for some people. In part 1 of this series I focused on why I believe it is important for store managers and owners to regularly conduct refresher training with all employees on how to attach tags and remove them from products. Failing to properly remove tags from merchandise that has been properly paid for can be a customer service nightmare. Shoppers feel embarrassed and may even get angry and create a scene. Some people get the purchase home and find a tag has not been removed and then have to go all the way back to the store to have it taken off. Oh, and don’t forget it will sound the alarm on them when they come back in to the store adding more fuel to the fire. I mentioned in part 1 that I have found regular refresher training for staff members is a useful tool to keep skills sharp that are not often used. You can apply this to Sensormatic alarm tower response in order to stop shoplifting or minimize the uproar over a missed tag or a label that was not deactivated.
One of the questions I am sure floating out there right now is, “How can a customer leave with a tag still attached or a label not deactivated if they are supposed to set off the alarm?” That is a fair question to ask. There are times when a Sensormatic hard tag is overlooked and customers will walk out with their purchase and yes, an alarm goes off but one of three things happens. First, there is a crowd of people entering or leaving at the same time and everyone looks around, assumes it was someone else who caused the alarm and they all keep walking. Second, the alarm went off and no one bothered to walk over to assist the customer or they just waved and said all is fine. Third, the towers could be in need of service, working intermittently but no one does a daily test before opening for the day and the problem goes unnoticed. One customer may leave and the alarm sounds while another customer leaves with tagged items and nothing happens.
There are easy remedies to address the malfunctioning system, simply test the towers and deactivation pads on a daily basis. If something is not working, place a service request in to minimize the down time, especially if it is the towers. Tower issues can hurt efforts to stop shoplifting and if not addressed quickly shoplifters will learn about it and take advantage of your store. Training employees to answer a Sensormatic tower alarm can be a bit harder. The reason stems from the discomfort that can come with having to confront someone. Whether the customer is pleasant or angry there is always an unknown factor that can be uncomfortable and people can turn from calm to cranky in a moment. My recommendation for training your employees is to do scenarios and have them walk through an alarm activation. While it may seem corny to some, I promise you that simulations are the best way to train. I don’t always remember something I heard in a classroom but if I have to participate I have a higher rate of memory retention. Like my CPR training, I can watch the video in the classroom but it doesn’t sink in until I am doing chest compressions and practicing with an AED device. Here are some tips to help you with Sensormatic tower alarm response training:
• Use real tagged merchandise. This will make the situation more realistic.
• Hide merchandise in a purse, backpack or shopping bag and make employees determine what is causing the alarm. Scenarios should range from a forgetful shopper to a shoplifter attempting to steal.
• Have different employees play the role of customer. It lets your employees get the feeling your customers have when an alarm is unintentionally activated.
• Have your “customers” role play with different attitudes from pleasant to ugly.
After you have role played allow all of the employees an opportunity to critique what happened. As they talk through scenarios they will learn how to handle various situations including how to stop shoplifting.
Training employees can make electronic article surveillance alarms caused by Sensormatic hard tags less intimidating to deal with. In the process your staff will be better prepared to make recoveries and ultimately add profit back to the store.
For more information about Sensormatic hard tags, contact us or call 1.770.426.0547
When I was a Loss Prevention Manager I regularly spent time with my team doing training to stop shoplifting. I would create a scenario and one person would have to follow the “suspect” and see all the steps to conduct a proper apprehension. We also did refresher training on the steps for detaining and handcuffing a shoplifter. Basically I took the same philosophy we practiced in the military and applied it to Retail Loss Prevention. Practicing skills is the only way to stay sharp on them especially when it comes to things you don’t do on a regularly basis and trust me there were times it felt like we went through droughts of catching shoplifters. This came to me as I attended first aid and CPR training at the library where I now work. I have had a lot of first aid and CPR training starting from the time I was a Boy Scout but rarely have I had to put that first aid training to use. On top of that I have never had to use my CPR training. It is precisely because I have not had to put those skills to work very often that I continue to go through refresher training, I forget over time. The same can be said for Retail Theft Prevention. You may have a Sensormatic security system installed and you may have demonstrated to an associate once how to remove Sensormatic hard tags or respond to an alarm but they can forget.
Store managers should be spending time on a regular basis talking with employees on how to properly attach and detach Sensormatic hard tags. There also needs to be training on how they should be responding to electronic article surveillance alarms and how it helps stop shoplifting. There are a couple of reasons why this training is important and should not be glossed over.
• When it comes to the attachment of hard tags or application of labels consistency is necessary. If they are not applied properly they may be able to be removed by thieves or they may be rendered useless. For example electronic article surveillance labels may not work properly if they are bent too much around a side or corner of a box. Attaching a hard tag to a clothing size label on the neck of a shirt will not be a deterrent to theft since the shirt tag can be cut off without damaging the merchandise.
• If associates are trained to place hard tags in the same location on every pair of slacks cashiers will know where to find the tags and this will aid in proper removal at the point of sale.
• Teaching sales staff how to apply Sensormatic hard tags that have pins will help to prevent accidental puncture wounds. This can also help you, the store owner, avoid a medical bill.
• Talking about what to look for when a sensor tag activates an alarm can make the interaction with the customer more pleasant, even if they were trying to steal products. It will also help in getting thieves to pay for the merchandise or hand it to the employee.
It is the repetition of regularly reviewing this information that makes it become second nature to your employees. Not all employees have the same interactions with Sensormatic equipment and customers so some may never actually remove a tag or deactivate a label. That does not mean they should not know how to do so.
In part 2 we will continue the discussion on the importance of practice and review as it relates to how to stop shoplifting and losses as the result of a Sensormatic equipment alarm. For now just know that refresher training is an essential function in every workplace, especially for tasks that are infrequently performed.
Sensormatic hard tags are important and we can help you with them. Call 1.770.426.0547 and let’s talk.
