retail traffic counting

Sensormatic Customer Counting Systems

Sensormatic Customer Counting Systems

Have you ever wanted effective customer counting systems in your retail? How about incorporating retail traffic counting into a Sensormatic security system? We can do it. In fact, given the low cost it is simply not smart to leave it out of a Sensormatic system. 
But, what will it do for you? We have a long time customer with eight stores that incorporated retail traffic counting into the systems we installed. Besides the obvious like counting traffic by time of day, day of the week, etc.,   a number of other surprise benefits arose. Our customer told me that in the first year the people counting portion of the system saved them in excess of $100K! 
They found that there were stores that were opening too early/late and some that were closing to early/late. They combined our people counting systems data with their sales data and these revelations jumped out at them. They made adjustments to the hours in individual stores and their sales climbed significantly. 
They also found that they were better able to adjust staffing needs to accommodate customer traffic. It makes sense. Why have staff on the floor when the customer traffic is low? On the other hand if you know there is a spike every Wednesday between 2:00 PM and 3:45 PM, you would want to make sure you have enough folks on the floor to accommodate.
But you may be saying to yourself now “I have my sales data to tell me that”. Sales data is only a piece of the puzzle. Sales data tells you how many customers made a purchase. It does not tell you how many lost opportunities there were because customers could not get assistance, make a decision or find something. On top of that, we know that properly trained staff will have add-on sales. “I think this scarf would look lovely with the blouse you picked out”. So we have more opportunities to increase the sales with the customers we have already attracted to the store. That is the benefit of having the right people on the sales floor at the right time.
All of this leads us to the big elephant in the room, payroll! We know that our largest expense tends to be labor. A retail traffic counting system will help you to reduce or use your payroll dollars much more efficiently as I have demonstrated above.
Sensormatic systems have retail traffic counting built in on many models. You will receive automated reports and can access the system dashboard at any time. Most Sensormatic systems have a built in network card to attach to your high speed router. The software monitoring is called SMaaS which stands for Shrink Management as a Service. This cloud based loss prevention service is designed to help enhance your stores productivity, increase reliability and boost system performance. 
Additional features of SMaaS include the ability for you to have the systems power themselves up/down to a lower rate of energy consumption. Over a year’s period of time that will add up. You can also access real time data involving Sensormatic systems alarms, maintenance issues and much more. Here is the full list of features:
Will help ensure reliability and optimal Sensormatic system performance with 24/7/365 remote monitoring and management of connected EAS equipment health statuses. This monitoring is provided by Sensormatic. 
Correct equipment issues in a proactive way with notification of service required to rectify problems
Gather insights to help make effective data-driven decisions that will impact your shrink and bottom line results
You are emailed notifications when your systems activity exceed a predetermined threshold so you know when an exception has occurred
Minimize your Sensormatic systems downtime to help you spend less time managing
Highly scalable and customizable cloud infrastructure and EAS event reporting
Contact Loss Prevention Systems today or call 1-866-914-2567 to learn more about Sensormatic Security Systems, retail traffic counting, people counting systems and customer counting systems.


Have you ever wanted effective customer counting systems in your retail? How about incorporating retail traffic counting into a Sensormatic security system? We can do it. In fact, given the low cost it is simply not smart to leave it out of a Sensormatic system. 

 

But, what will it do for you? We have a long time customer with eight stores that incorporated retail traffic counting into the systems we installed. Besides the obvious like counting traffic by time of day, day of the week, etc., a number of other surprise benefits arose. Our customer told me that in the first year the people counting portion of the system saved them in excess of $100K! 

 

They found that there were stores that were opening too early/late and some that were closing to early/late. They combined our people counting systems data with their sales data and these revelations jumped out at them. They made adjustments to the hours in individual stores and their sales climbed significantly. 

 

They also found that they were better able to adjust staffing needs to accommodate customer traffic. It makes sense. Why have staff on the floor when the customer traffic is low? On the other hand if you know there is a spike every Wednesday between 2:00 PM and 3:45 PM, you would want to make sure you have enough folks on the floor to accommodate.

 

But you may be saying to yourself now “I have my sales data to tell me that”. Sales data is only a piece of the puzzle. Sales data tells you how many customers made a purchase. It does not tell you how many lost opportunities there were because customers could not get assistance, make a decision or find something. On top of that, we know that properly trained staff will have add-on sales. “I think this scarf would look lovely with the blouse you picked out”. So we have more opportunities to increase the sales with the customers we have already attracted to the store. That is the benefit of having the right people on the sales floor at the right time.

 

All of this leads us to the big elephant in the room, payroll! We know that our largest expense tends to be labor. A retail traffic counting system will help you to reduce or use your payroll dollars much more efficiently as I have demonstrated above.

 

Sensormatic systems have retail traffic counting built in on many models. You will receive automated reports and can access the system dashboard at any time. Most Sensormatic systems have a built in network card to attach to your high speed router. The software monitoring is called SMaaS which stands for Shrink Management as a Service. This cloud based loss prevention service is designed to help enhance your stores productivity, increase reliability and boost system performance. 

 

Additional features of SMaaS include the ability for you to have the systems power themselves up/down to a lower rate of energy consumption. Over a year’s period of time that will add up. You can also access real time data involving Sensormatic systems alarms, maintenance issues and much more. Here is the full list of features:

Will help ensure reliability and optimal Sensormatic system performance with 24/7/365 remote monitoring and management of connected EAS equipment health statuses. This monitoring is provided by Sensormatic. 

Correct equipment issues in a proactive way with notification of service required to rectify problems

Gather insights to help make effective data-driven decisions that will impact your shrink and bottom line results

You are emailed notifications when your systems activity exceed a predetermined threshold so you know when an exception has occurred

Minimize your Sensormatic systems downtime to help you spend less time managing

Highly scalable and customizable cloud infrastructure and EAS event reporting

 

Contact Loss Prevention Systems today or call 1-866-914-2567 to learn more about Sensormatic Security Systems, retail traffic counting, people counting systems and customer counting systems.

 

Improve Incremental Sales When You Use A Customer Counting Device


Retail Traffic Counting –3                                                                                                  WC Blog 736
Customer Counting Device – 4
Improve Incremental Sales When You Use A Customer Counting Device

      You may not have given much thought to retail traffic counting in the past but after reading an article in cnbc.com, by Sarah O’Brien, 23 Feb. 2018 titled, “Consumers cough up $5,400 a year on impulse purchases” I found some statistics that will make you reconsider it. According to the article she cites a survey that was conducted by Slickdeals.net in which they studied 2,000 consumers. On average the consumers were making three impulse purchases a month that could equate up to $450 for the month. If this is the average American it can translate to approximately $5,400 a year. Now let’s think about this. If you are the owner of a small or even medium sized retail store and you can get each customer to spend an additional $5,400 a year there are TWO things you need to do. First, keep your checklanes, displays and endcaps full. One of the top items on your manager’s daily tasks should be filling these areas that drive impulse sales. Second, you need to get more people into your store. The problem is that if you don’t know how many customers are already visiting on a daily basis you can’t know if you are seeing increased patronage or how many are not making purchases.

      The CEO of Loss Prevention Systems, Inc., Bill Bregar recognizes the importance of knowing how many people are leaving a store empty handed and that is why he recommends HIS clients incorporate a Customer Counting Device. His company focuses on theft prevention but Bill’s high-level experience as a former Director of Loss Prevention makes him keenly familiar with ALL aspects of a business. His goal is to make businesses profitable whether it is through theft prevention, improved hiring practices like the Applicant Management Center his company now offers, pre-employment background checks and drug testing or retail traffic counting. He also knows the ins and outs of product placement and how impulse purchases drive incremental sales. Through his experience Bill has learned that customer counting can lead to increased profits.

     In case you are concerned about the difficulty of installing a counting device, don’t be. If you are already protecting merchandise with a Sensormatic security pedestal the Integrated EAS Traffic Counter can be fitted to many existing towers. Preventing theft and adding sales is a win-win for store owners.

     Some people would argue that you already have a good idea of how many people are visiting your store based on the number of transactions in a day. Unfortunately you can’t measure what doesn’t happen. If shoppers walk in and leave without a purchase you have no way to measure that if you only rely on sales data. A customer counting device DOES count how many people walk in and how many people leave a store. Use that information to compare to your sales data to get see how much you may really be losing. I would even suggest that based on the information from the CNBC article you multiply the total number of non-purchases by $450 to get a picture of how much you could be potentially losing per customer each month.

      Another way is to get an idea of how many lost sales are taking place is to track abandoned shopping carts in the store. The problem with this method is distinguishing if the abandonment was related to theft taking place or someone just leaving an empty buggy and continuing on to buy just one item. Another problem with this method is that you have to track the buggies and/or the merchandise. Why bother doing all of this counting when a retail traffic counting device can make the job simpler and more accurate?

     I can hear it now, if addressing the problem is as easy as filling empty spaces why don’t I focus on that? The reason is that a customer counting device can also help you determine if sales promotions or advertising campaigns are effective. Supposing you spend $1,000 a month on a new billboard sign, how do you know if more people are coming to the store, by sales increases? Maybe, but then we are right back to the earlier point I made how many potential sales did you miss? Maybe you could have used prior traffic counts to improve staffing to get more service on the salesfloor when it would have been more effective.

     Fill your endcaps, your checklanes, displays and clip strips to drive impulse buys. Know how many people are visiting and walking out empty handed then strategically move products to grab their attention when they enter and before they leave. Knowledge is power and knowledge is attainable with a customer counting device at your doors.
For more information about retail traffic counting contact us or call 1.866.914.2567.

You may not have given much thought to retail traffic counting in the past but after reading an article in cnbc.com, by Sarah O’Brien, 23 Feb. 2018 titled, “Consumers cough up $5,400 a year on impulse purchases” I found some statistics that will make you reconsider it. According to the article she cites a survey that was conducted by Slickdeals.net in which they studied 2,000 consumers. On average the consumers were making three impulse purchases a month that could equate up to $450 for the month. If this is the average American it can translate to approximately $5,400 a year. Now let’s think about this. If you are the owner of a small or even medium sized retail store and you can get each customer to spend an additional $5,400 a year there are TWO things you need to do. First, keep your checklanes, displays and endcaps full. One of the top items on your manager’s daily tasks should be filling these areas that drive impulse sales. Second, you need to get more people into your store. The problem is that if you don’t know how many customers are already visiting on a daily basis you can’t know if you are seeing increased patronage or how many are not making purchases.
     

The CEO of Loss Prevention Systems, Inc., Bill Bregar recognizes the importance of knowing how many people are leaving a store empty handed and that is why he recommends HIS clients incorporate a Customer Counting Device. His company focuses on theft prevention but Bill’s high-level experience as a former Director of Loss Prevention makes him keenly familiar with ALL aspects of a business. His goal is to make businesses profitable whether it is through theft prevention, improved hiring practices like the Applicant Management Center his company now offers, pre-employment background checks and drug testing or retail traffic counting. He also knows the ins and outs of product placement and how impulse purchases drive incremental sales. Through his experience Bill has learned that customer counting can lead to increased profits.
     

In case you are concerned about the difficulty of installing a counting device, don’t be. If you are already protecting merchandise with a Sensormatic security pedestal the Integrated EAS Traffic Counter can be fitted to many existing towers. Preventing theft and adding sales is a win-win for store owners.
     

Some people would argue that you already have a good idea of how many people are visiting your store based on the number of transactions in a day. Unfortunately you can’t measure what doesn’t happen. If shoppers walk in and leave without a purchase you have no way to measure that if you only rely on sales data. A customer counting device DOES count how many people walk in and how many people leave a store. Use that information to compare to your sales data to get see how much you may really be losing. I would even suggest that based on the information from the CNBC article you multiply the total number of non-purchases by $450 to get a picture of how much you could be potentially losing per customer each month.
     

Another way is to get an idea of how many lost sales are taking place is to track abandoned shopping carts in the store. The problem with this method is distinguishing if the abandonment was related to theft taking place or someone just leaving an empty buggy and continuing on to buy just one item. Another problem with this method is that you have to track the buggies and/or the merchandise. Why bother doing all of this counting when a retail traffic counting device can make the job simpler and more accurate?
     

I can hear it now, if addressing the problem is as easy as filling empty spaces why don’t I focus on that? The reason is that a customer counting device can also help you determine if sales promotions or advertising campaigns are effective. Supposing you spend $1,000 a month on a new billboard sign, how do you know if more people are coming to the store, by sales increases? Maybe, but then we are right back to the earlier point I made how many potential sales did you miss? Maybe you could have used prior traffic counts to improve staffing to get more service on the salesfloor when it would have been more effective.
     

Fill your endcaps, your checklanes, displays and clip strips to drive impulse buys. Know how many people are visiting and walking out empty handed then strategically move products to grab their attention when they enter and before they leave. Knowledge is power and knowledge is attainable with a customer counting device at your doors.

 

For more information about retail traffic counting, contact us or call 1.866.914.2567.

 

Combining Retail Traffic Counting Devices With Other Technologies

People Counting Systems – 4                                                                                                        WC Blog 733
Retail Traffic Counting – 3


Combining Retail Traffic Counting Devices With Other Technologies

     I was looking at technology on the Sensormatic.com website for information on people counting systems because I like to see what is new as well as how different technology can be tied together. It is my opinion that frequently retailers do not use the systems they install to the fullest potential. For example, I understand the advantages a door counting sensor can provide to help boost sales. Sometimes this is called measuring the conversion rate for the retailer. This measurement is useful to know how many people have walked through the doors and how many transactions were completed. A big difference in those numbers indicate something in the store is not right, whether it is poor customer service or a lack of products that shoppers came in to purchase. In this sense I see how retail traffic counting can be related to Loss Prevention. I have been in retail a LONG time so I recognize that shoplifting does impact merchandise in-stocks and product availability. What I am looking for when I am researching information on different websites is how various technologies complement each other so store owners and managers can leverage more out of their Loss Prevention systems.

      It was during the course of my searching that I found something that could be quite useful from Sensormatic if paired together. This company offers a Sensormatic Synergy Camera that I believe could be coupled with their people counting device to make a giant leap for retailers, especially small and medium sized stores. The company information on this camera is that it “provides clear, high-definition video recordings or snapshots of loss events at the storefront”. The camera is mounted to a Sensormatic electronic article surveillance pedestal and captures video when alarms are detected which includes systems that can detect booster foil-lined bags. It will also capture video when a Sensormatic tag or label sets off the alarm. Now, I want you to picture this in conjunction with the pedestals that are fitted with people counting systems. You track how many customers are entering your store AND you are capturing video when alarm activations take place. You can get high-definition video and pictures of potential shoplifters who are visiting your business. If you have high foot traffic counts compared to sales as I mentioned earlier and you start to view images from your camera when alarms are set off you can begin to identify who the regular shoplifters are visiting your store. Along with the losses they are causing you through their theft activity they may be the ones causing empty spaces on your shelves. This could be why sales are low compared to your retail traffic counting numbers.

     Another advantage for store management if they combine the people counting systems with the Synergy Camera is that they can view how their teams are responding to electronic article surveillance alarms. It is one thing to know how many alarms are sounding and who the people are who are causing activations but the response to those alarms is just as important if not more so. If alarms are activated and employees are simply waving people out the door without conducting proper package and receipt checks thieves are going to take advantage of this and steal even more. From my personal experiences as a Loss Prevention Manager I have seen employees who do not address alarms properly. Some of those are theft related and those people return to your store over and over until something is done to address how responses are handled. Again, I believe combining the videos with numbers from your retail traffic counting data can aid in improving sales by identifying issues taking place in the store.

     Like so many other processes in a retail environment, one process has a direct impact on other areas of the business. If data itself is gathered and you are only counting patrons with people counting systems and you are not tying that information into other areas it becomes useless. Tie it into a Sensormatic Synergy Camera and you can begin to improve shortage numbers through suspect identification AND alarm response training. Do that and you begin to improve on hand quantities and improve sales and that should be your ultimate goal.
Retail Traffic Counting is important and we can help you with it. Call 1.866.914.2567 and let’s talk.

I was looking at technology on the Sensormatic.com website for information on people counting systems because I like to see what is new as well as how different technology can be tied together. It is my opinion that frequently retailers do not use the systems they install to the fullest potential. For example, I understand the advantages a door counting sensor can provide to help boost sales. Sometimes this is called measuring the conversion rate for the retailer. This measurement is useful to know how many people have walked through the doors and how many transactions were completed. A big difference in those numbers indicate something in the store is not right, whether it is poor customer service or a lack of products that shoppers came in to purchase. In this sense I see how retail traffic counting can be related to Loss Prevention. I have been in retail a LONG time so I recognize that shoplifting does impact merchandise in-stocks and product availability. What I am looking for when I am researching information on different websites is how various technologies complement each other so store owners and managers can leverage more out of their Loss Prevention systems.
     

It was during the course of my searching that I found something that could be quite useful from Sensormatic if paired together. This company offers a Sensormatic Synergy Camera that I believe could be coupled with their people counting device to make a giant leap for retailers, especially small and medium sized stores. The company information on this camera is that it “provides clear, high-definition video recordings or snapshots of loss events at the storefront”. The camera is mounted to a Sensormatic electronic article surveillance pedestal and captures video when alarms are detected which includes systems that can detect booster foil-lined bags. It will also capture video when a Sensormatic tag or label sets off the alarm. Now, I want you to picture this in conjunction with the pedestals that are fitted with people counting systems. You track how many customers are entering your store AND you are capturing video when alarm activations take place. You can get high-definition video and pictures of potential shoplifters who are visiting your business. If you have high foot traffic counts compared to sales as I mentioned earlier and you start to view images from your camera when alarms are set off you can begin to identify who the regular shoplifters are visiting your store. Along with the losses they are causing you through their theft activity they may be the ones causing empty spaces on your shelves. This could be why sales are low compared to your retail traffic counting numbers.
     

Another advantage for store management if they combine the people counting systems with the Synergy Camera is that they can view how their teams are responding to electronic article surveillance alarms. It is one thing to know how many alarms are sounding and who the people are who are causing activations but the response to those alarms is just as important if not more so. If alarms are activated and employees are simply waving people out the door without conducting proper package and receipt checks thieves are going to take advantage of this and steal even more. From my personal experiences as a Loss Prevention Manager I have seen employees who do not address alarms properly. Some of those are theft related and those people return to your store over and over until something is done to address how responses are handled. Again, I believe combining the videos with numbers from your retail traffic counting data can aid in improving sales by identifying issues taking place in the store.
     

Like so many other processes in a retail environment, one process has a direct impact on other areas of the business. If data itself is gathered and you are only counting patrons with people counting systems and you are not tying that information into other areas it becomes useless. Tie it into a Sensormatic Synergy Camera and you can begin to improve shortage numbers through suspect identification AND alarm response training. Do that and you begin to improve on hand quantities and improve sales and that should be your ultimate goal.

 

Retail Traffic Counting is important and we can help you with it. Call 1.866.914.2567 and let’s talk.