It came to me recently that social media uses people counting systems of a sort as a measurement tool. Consider that there are thumbs up, thumbs down, emoji symbols, hearts and other things to show how many people like or don’t like a post or tweet or whatever else it may be called. I know there are analytics involved in determining website hits and page visits and in a way this is similar to what a retail traffic counting system does for stores. Let me explain myself. If I post a thought on my social media page I may get reactions from friends, family and even people I don’t know if a friend of a friend sees a reposting of my comment. I can see the names of the people who have reacted but I don’t know all of the people who may have seen my post and chosen not to comment. Retail can be somewhat the same. You may have analytical measures that indicate how much you sold in a day but you may have absolutely no idea how many people came into your store that never made a purchase. Is there an invisible clientele you are not reaching because you don’t even know they were there? People counting systems can aid you in finding out if you are missing customers who have walked in and out of your store without buying anything.
A retail traffic counting system is a measurement tool that tracks the number of people who walk in and out of a store. A counter is mounted near a door and possibly on a electronic article surveillance tower. The device records the number of patrons entering a store and keeps record of the day of the week and the time of day they are coming in to visit. For those stores that do utilize electronic article surveillance to prevent shoplifting, people counting systems also track alarm activations. The information is used to review situations where alarms sounded and look at possible patterns such as times of day. It can also be used in conjunction with closed circuit television recording to look for repeat offenders and alarm responses.
The total sales dollars and number of transactions your store has in a day is akin to the reactions on a social media post. This data is the measurable numbers you can refer to in order to decide if the store had a successful day in sales dollars. The retail counting system is more like the data analytics of social media that can measure the views a site or post received. The number of sales may not be reflective of the number of visitors received in your building today. By having this comparison number you can begin to rethink your sales strategies to improve sales. What sales strategies might you change? Staffing may be one area you will review. Are you putting your staffing dollars to their best use? If people counting systems show that there are periods of low patronage then a manager may use that information to reallocate staff to busier times of the day. If a manager uses the same staffing models daily it is quite possible there are times shoppers are in the store and not being assisted. That assistance may have made a difference in persuading the shopper to make a purchase rather than walk out empty handed.
Another sales strategy that may be influenced by knowing the numbers provided by a retail counting system is merchandise placement. If patron counts are remaining relatively the same and sales are stagnant a new merchandise display may be in order or a planogram change to spice things up. People counting systems will indicate whether foot traffic is inching upward and along with sales data information managers can determine if merchandise strategies are having the desired effect. Bill Bregar and his staff at Loss Prevention Systems Inc. know the importance of preventing theft to drive profits but they also know how important customer flow is to a store. This is why they are keen on supplying retailers with a system that can impact both.
Insanity has been defined as doing the same thing over and over again expecting different results. If you truly want to improve your sales you must have the right information in order to make smart decisions. A retail traffic counting system can be the tool to provide that information. Install one and see your statistics in a new light.
Get more information on a retail traffic counting system, contact us or call 1.866.914.2567 now.