Sensormatic Customer Counting Systems
Have you ever wanted effective customer counting systems in your retail? How about incorporating retail traffic counting into a Sensormatic security system? We can do it. In fact, given the low cost it is simply not smart to leave it out of a Sensormatic system.
But, what will it do for you? We have a long time customer with eight stores that incorporated retail traffic counting into the systems we installed. Besides the obvious like counting traffic by time of day, day of the week, etc., a number of other surprise benefits arose. Our customer told me that in the first year the people counting portion of the system saved them in excess of $100K!
They found that there were stores that were opening too early/late and some that were closing to early/late. They combined our people counting systems data with their sales data and these revelations jumped out at them. They made adjustments to the hours in individual stores and their sales climbed significantly.
They also found that they were better able to adjust staffing needs to accommodate customer traffic. It makes sense. Why have staff on the floor when the customer traffic is low? On the other hand if you know there is a spike every Wednesday between 2:00 PM and 3:45 PM, you would want to make sure you have enough folks on the floor to accommodate.
But you may be saying to yourself now “I have my sales data to tell me that”. Sales data is only a piece of the puzzle. Sales data tells you how many customers made a purchase. It does not tell you how many lost opportunities there were because customers could not get assistance, make a decision or find something. On top of that, we know that properly trained staff will have add-on sales. “I think this scarf would look lovely with the blouse you picked out”. So we have more opportunities to increase the sales with the customers we have already attracted to the store. That is the benefit of having the right people on the sales floor at the right time.
All of this leads us to the big elephant in the room, payroll! We know that our largest expense tends to be labor. A retail traffic counting system will help you to reduce or use your payroll dollars much more efficiently as I have demonstrated above.
Sensormatic systems have retail traffic counting built in on many models. You will receive automated reports and can access the system dashboard at any time. Most Sensormatic systems have a built in network card to attach to your high speed router. The software monitoring is called SMaaS which stands for Shrink Management as a Service. This cloud based loss prevention service is designed to help enhance your stores productivity, increase reliability and boost system performance.
Additional features of SMaaS include the ability for you to have the systems power themselves up/down to a lower rate of energy consumption. Over a year’s period of time that will add up. You can also access real time data involving Sensormatic systems alarms, maintenance issues and much more. Here is the full list of features:
• Will help ensure reliability and optimal Sensormatic system performance with 24/7/365 remote monitoring and management of connected EAS equipment health statuses. This monitoring is provided by Sensormatic.
• Correct equipment issues in a proactive way with notification of service required to rectify problems
• Gather insights to help make effective data-driven decisions that will impact your shrink and bottom line results
• You are emailed notifications when your systems activity exceed a predetermined threshold so you know when an exception has occurred
• Minimize your Sensormatic systems downtime to help you spend less time managing
• Highly scalable and customizable cloud infrastructure and EAS event reporting
Contact Loss Prevention Systems today or call 1-770-426-0547 to learn more about Sensormatic Security Systems, retail traffic counting, people counting systems and customer counting systems.
Have you ever wanted effective customer counting systems in your retail? How about incorporating retail traffic counting into a Sensormatic security system? We can do it. In fact, given the low cost it is simply not smart to leave it out of a Sensormatic system.
But, what will it do for you? We have a long time customer with eight stores that incorporated retail traffic counting into the systems we installed. Besides the obvious like counting traffic by time of day, day of the week, etc., a number of other surprise benefits arose. Our customer told me that in the first year the people counting portion of the system saved them in excess of $100K!
They found that there were stores that were opening too early/late and some that were closing to early/late. They combined our people counting systems data with their sales data and these revelations jumped out at them. They made adjustments to the hours in individual stores and their sales climbed significantly.
They also found that they were better able to adjust staffing needs to accommodate customer traffic. It makes sense. Why have staff on the floor when the customer traffic is low? On the other hand if you know there is a spike every Wednesday between 2:00 PM and 3:45 PM, you would want to make sure you have enough folks on the floor to accommodate.
But you may be saying to yourself now “I have my sales data to tell me that”. Sales data is only a piece of the puzzle. Sales data tells you how many customers made a purchase. It does not tell you how many lost opportunities there were because customers could not get assistance, make a decision or find something. On top of that, we know that properly trained staff will have add-on sales. “I think this scarf would look lovely with the blouse you picked out”. So we have more opportunities to increase the sales with the customers we have already attracted to the store. That is the benefit of having the right people on the sales floor at the right time.
All of this leads us to the big elephant in the room, payroll! We know that our largest expense tends to be labor. A retail traffic counting system will help you to reduce or use your payroll dollars much more efficiently as I have demonstrated above.
Sensormatic systems have retail traffic counting built in on many models. You will receive automated reports and can access the system dashboard at any time. Most Sensormatic systems have a built in network card to attach to your high speed router. The software monitoring is called SMaaS which stands for Shrink Management as a Service. This cloud based loss prevention service is designed to help enhance your stores productivity, increase reliability and boost system performance.
Additional features of SMaaS include the ability for you to have the systems power themselves up/down to a lower rate of energy consumption. Over a year’s period of time that will add up. You can also access real time data involving Sensormatic systems alarms, maintenance issues and much more. Here is the full list of features:
• Will help ensure reliability and optimal Sensormatic system performance with 24/7/365 remote monitoring and management of connected EAS equipment health statuses. This monitoring is provided by Sensormatic.
• Correct equipment issues in a proactive way with notification of service required to rectify problems
• Gather insights to help make effective data-driven decisions that will impact your shrink and bottom line results
• You are emailed notifications when your systems activity exceed a predetermined threshold so you know when an exception has occurred
• Minimize your Sensormatic systems downtime to help you spend less time managing
• Highly scalable and customizable cloud infrastructure and EAS event reporting
Contact Loss Prevention Systems today or call 1-770-426-0547 to learn more about Sensormatic Security Systems, retail traffic counting, people counting systems and customer counting systems.
Retail traffic counting – 3 WC Blog 719
Door Counting Sensor -4
Score Big When You Use A Customer Counting Device – Part 2
Since you are here I am hopeful that you are interested in more information on how retail traffic counting can help build your sales as we started to explore in Part 1 of this series. For those who have missed Part 1, please continue reading because you can benefit too (and you can go back later and read part 1). In Part 1 we talked about how Bill Bregar the founder of Loss Prevention Systems, Inc. sees a missed opportunity for sales when store owners and managers focus attention on transaction totals. There are customers who are invisible to them, the people who walked in but never bought anything so they don’t show up on the receipt tapes. Invisible customers equate to lost sales but Bill found the solution to the problem. Install a Sensormatic door counting sensor. Stores already equipped with a Sensormatic electronic article surveillance system may be able to have an existing system fitted with a sensor. When managers start to see that there are people in the store not making purchases they can begin to look for methods to capture those missed opportunities.
Before we turn to methods for capturing missed sales and using the data retrieved from a retail traffic counting system I want to talk about why the electronic article surveillance piece of this equation is so important. You do have people entering the store not being accounted for on a point of sale receipt tape but they are also not leaving empty-handed. These are shoplifters and employees who are stealing merchandise and causing you shortage. In fact if left unchecked they could be costing you 2% or even more in lost merchandise. An electronic article surveillance system can cut that shrinkage by half and can produce results almost immediately once installed. Purchase an electronic article surveillance system with a door counting sensor installed in it and you can kill two birds with one stone. Loss Prevention Systems, Inc. can help you with a Sensormatic system and if cost is a concern they can help with financing. You can also try their Free ROI Calculator to see how fast a system can pay for itself over time. I mention this because I don’t want people to focus on a system purchase and overlook all of the advantages a system can provide your business because of a misconception they cannot afford a Sensormatic system.
As mentioned the missed opportunities for sales can be corrected with the installation of a door counting sensor let’s examine how that can be accomplished.
• A sensor can provide data that includes the time of the day when shoppers are entering a store. Managers can begin to see trends based on the day of the week and the hours customers are coming in. Scheduling of employees can be focused on those particular hours to put more workers on the sales floor. More employees focused on helping customers translate to more sales.
• Just as you can focus scheduling based on foot traffic to add sales floor coverage, the same information can help to improve cashier scheduling as well. It is not uncommon for shoppers to leave without making a purchase if they perceive a wait time in line will be too long (I’ve done it myself). Having enough cashiers to improve checkout wait times will increase your overall sales.
• Effective ad campaigns are those that draw in more customers. How do you know if you are spending money on the right advertising platforms? I would argue that knowing how many people are already visiting your establishment and then monitoring the numbers after the initiation of the campaign would be the best way to do so. Rather than basing your determination on point of sale information which can fluctuate traffic counters give hard numbers. If you find you are not seeing increases in customer traffic after a reasonable time you can change your strategy and spend your money on another format.
• Finally, though it may not seem like it is related to increasing sales it does help in the long term. Adding a retail traffic counting sensor and staffing the salesfloor as I mentioned will deter shoplifting. The improved customer service (along with the Sensormatic towers and tags) will prevent theft which improves your merchandise in-stocks. In turn merchandise is now available to the paying customers.
Missed sales opportunities are often unseen. Install a door counting sensor and you can begin to see a whole group of customers you did not know existed. Meet THEIR needs and watch your sales truly take off.
Retail traffic counting is important and we can help you with it. Call 1.770.426.0547 and let’s talk.
Since you are here I am hopeful that you are interested in more information on how retail traffic counting can help build your sales as we started to explore in Part 1 of this series. For those who have missed Part 1, please continue reading because you can benefit too (and you can go back later and read part 1). In Part 1 we talked about how Bill Bregar the founder of Loss Prevention Systems, Inc. sees a missed opportunity for sales when store owners and managers focus attention on transaction totals. There are customers who are invisible to them, the people who walked in but never bought anything so they don’t show up on the receipt tapes. Invisible customers equate to lost sales but Bill found the solution to the problem. Install a Sensormatic door counting sensor. Stores already equipped with a Sensormatic electronic article surveillance system may be able to have an existing system fitted with a sensor. When managers start to see that there are people in the store not making purchases they can begin to look for methods to capture those missed opportunities.
Before we turn to methods for capturing missed sales and using the data retrieved from a retail traffic counting system I want to talk about why the electronic article surveillance piece of this equation is so important. You do have people entering the store not being accounted for on a point of sale receipt tape but they are also not leaving empty-handed. These are shoplifters and employees who are stealing merchandise and causing you shortage. In fact if left unchecked they could be costing you 2% or even more in lost merchandise. An electronic article surveillance system can cut that shrinkage by half and can produce results almost immediately once installed. Purchase an electronic article surveillance system with a door counting sensor installed in it and you can kill two birds with one stone. Loss Prevention Systems, Inc. can help you with a Sensormatic system and if cost is a concern they can help with financing. You can also try their Free ROI Calculator to see how fast a system can pay for itself over time. I mention this because I don’t want people to focus on a system purchase and overlook all of the advantages a system can provide your business because of a misconception they cannot afford a Sensormatic system.
As mentioned the missed opportunities for sales can be corrected with the installation of a door counting sensor let’s examine how that can be accomplished.
• A sensor can provide data that includes the time of the day when shoppers are entering a store. Managers can begin to see trends based on the day of the week and the hours customers are coming in. Scheduling of employees can be focused on those particular hours to put more workers on the sales floor. More employees focused on helping customers translate to more sales.
• Just as you can focus scheduling based on foot traffic to add sales floor coverage, the same information can help to improve cashier scheduling as well. It is not uncommon for shoppers to leave without making a purchase if they perceive a wait time in line will be too long (I’ve done it myself). Having enough cashiers to improve checkout wait times will increase your overall sales.
• Effective ad campaigns are those that draw in more customers. How do you know if you are spending money on the right advertising platforms? I would argue that knowing how many people are already visiting your establishment and then monitoring the numbers after the initiation of the campaign would be the best way to do so. Rather than basing your determination on point of sale information which can fluctuate traffic counters give hard numbers. If you find you are not seeing increases in customer traffic after a reasonable time you can change your strategy and spend your money on another format.
• Finally, though it may not seem like it is related to increasing sales it does help in the long term. Adding a retail traffic counting sensor and staffing the salesfloor as I mentioned will deter shoplifting. The improved customer service (along with the Sensormatic towers and tags) will prevent theft which improves your merchandise in-stocks. In turn merchandise is now available to the paying customers.
Missed sales opportunities are often unseen. Install a door counting sensor and you can begin to see a whole group of customers you did not know existed. Meet THEIR needs and watch your sales truly take off.
Retail traffic counting is important and we can help you with it. Call 1.770.426.0547 and let’s talk.
retail traffic counting – 4 WC Blog 718
Customer Counting Device – 4
Score Big When You Use A Customer Counting Device – Part 1
As retailers we count money as the measure of our success but I believe often we overlook the importance of retail traffic counting as a measure of success (or missed opportunity). I will use one of my favorite analogies to demonstrate what I mean. I attended a Coastal Carolina Football game some time ago and the announcer heralded the attendance numbers for this game based on “ticket sales”. He didn’t say ticket sales but that was what he meant. I can make this conclusion because looking around the stadium there was absolutely no way the attendance matched the numbers he was giving us. Had his numbers been actual people in the stadium the stands would have been packed and would have added energy to the home team. Unfortunately things just did not match up which I believe does not help the morale of the team. That is simply my assumption but a safe one I think since we lost the game. Now I would like you to think about this in terms of your own store. Do you focus on your “sales” dollars but fail to see how many people are walking through your doors? Do you use a customer counting device in your business? The CEO of Loss Prevention Systems, Inc. Bill Bregar has been in the business of improving sales and decreasing shortage for stores for over 30 years. As a business owner himself and a former Director of Loss Prevention for several major retailers he has learned to look at numbers from a different perspective than many of us would. He recognized that sales represent only a portion of the overall retail picture. Shortage and customer traffic are two major factors that cannot be overlooked but often are due to a lack of information.
In order to follow through on his business commitment to helping retail businesses improve sales and profits Bill wanted to help store owners see that sales numbers are not providing a complete picture of store activity. He found that Sensormatic has a customer counting device that accurately tracks the number of people entering a store. The data gathered by the systems helps store managers see a bigger picture than just point of sale information. For example, let’s say you had a great sales day for your business with $10,000 in sales and 500 transactions. For this example we will assume that no customer returns took place on this day. This means on average each customer spent $20.00 in your store if you use your transaction total as your measure for success. Now the way Bill sees it you didn’t have 500 people in your store that day despite what your transaction tally says. You focus on retail traffic counting using a Sensormatic
Customer counting device and find out you had 800 people walk through your doors. Sure, some of those were children with an adult but some of those were people who walked in and walked out without making a purchase! Good Grief, what happened that those potential customers left empty handed? Was there a missed opportunity for another $6,000 in sales or even $3,000 assuming some of those were children or couples? Do you see that you have only been looking at a small piece of a bigger picture? Bill does and wants to help you change how you look at your business. That begins with the installation of a retail traffic counting system.
Retail owners that have a Sensormatic anti-theft system in place may already be half way there since a customer counting device can be added to many existing Sensormatic towers. If you don’t have a Sensormatic system don’t fret, Loss Prevention Systems, Inc. can help you with that as well as the door counter. In part 2 we will discuss why the anti-theft system is important to your store for more than just adding a people counter. As I said earlier, Bill wants to help stores improve profits through shortage reduction and increasing sales which go hand in hand. But if you want to find out more you will have to tune in for part 2 of this series to learn how you can score a touchdown in increased sales with a retail traffic counting system.
Need information on a customer counting device? Give us a call at 1.770.426.0547 now.
As retailers we count money as the measure of our success but I believe often we overlook the importance of retail traffic counting as a measure of success (or missed opportunity). I will use one of my favorite analogies to demonstrate what I mean. I attended a Coastal Carolina Football game some time ago and the announcer heralded the attendance numbers for this game based on “ticket sales”. He didn’t say ticket sales but that was what he meant. I can make this conclusion because looking around the stadium there was absolutely no way the attendance matched the numbers he was giving us. Had his numbers been actual people in the stadium the stands would have been packed and would have added energy to the home team. Unfortunately things just did not match up which I believe does not help the morale of the team. That is simply my assumption but a safe one I think since we lost the game. Now I would like you to think about this in terms of your own store. Do you focus on your “sales” dollars but fail to see how many people are walking through your doors? Do you use a customer counting device in your business? The CEO of Loss Prevention Systems, Inc. Bill Bregar has been in the business of improving sales and decreasing shortage for stores for over 30 years. As a business owner himself and a former Director of Loss Prevention for several major retailers he has learned to look at numbers from a different perspective than many of us would. He recognized that sales represent only a portion of the overall retail picture. Shortage and customer traffic are two major factors that cannot be overlooked but often are due to a lack of information.
In order to follow through on his business commitment to helping retail businesses improve sales and profits Bill wanted to help store owners see that sales numbers are not providing a complete picture of store activity. He found that Sensormatic has a customer counting device that accurately tracks the number of people entering a store. The data gathered by the systems helps store managers see a bigger picture than just point of sale information. For example, let’s say you had a great sales day for your business with $10,000 in sales and 500 transactions. For this example we will assume that no customer returns took place on this day. This means on average each customer spent $20.00 in your store if you use your transaction total as your measure for success. Now the way Bill sees it you didn’t have 500 people in your store that day despite what your transaction tally says. You focus on retail traffic counting using a Sensormatic
Customer counting device and find out you had 800 people walk through your doors. Sure, some of those were children with an adult but some of those were people who walked in and walked out without making a purchase! Good Grief, what happened that those potential customers left empty handed? Was there a missed opportunity for another $6,000 in sales or even $3,000 assuming some of those were children or couples? Do you see that you have only been looking at a small piece of a bigger picture? Bill does and wants to help you change how you look at your business. That begins with the installation of a retail traffic counting system.
Retail owners that have a Sensormatic anti-theft system in place may already be half way there since a customer counting device can be added to many existing Sensormatic towers. If you don’t have a Sensormatic system don’t fret, Loss Prevention Systems, Inc. can help you with that as well as the door counter. In part 2 we will discuss why the anti-theft system is important to your store for more than just adding a people counter. As I said earlier, Bill wants to help stores improve profits through shortage reduction and increasing sales which go hand in hand. But if you want to find out more you will have to tune in for part 2 of this series to learn how you can score a touchdown in increased sales with a retail traffic counting system.
Need information on a customer counting device? Give us a call at 1.770.426.0547 now.
Retail Traffic Counting – 3 WC Blog 697
Door Counting Sensor – 4
Proper Use Of Retail Traffic Counting Data Drives Sales
I had not thought about the importance of retail traffic counting or its relationship to conversion rates until recently in my retail job. Quite honestly I had never even heard of retail conversion rates as a measurement tool until three years ago. It happened that our store manager, with whom I have a great working relationship, was talking to the employees working one night about our conversion rate and I asked him more about it. He told me the company was adding it as a measurement (everything in large retail chains is measured these days) to the store reporting tools. Well I learned that the company was concerned about the amount of measured foot traffic versus the number of transactions. They had installed cameras at the doors and a door counting sensor to track this activity. As I thought about it I understood and realized it could be a very beneficial measurement if used properly. The key word here is properly. Unfortunately these types of measures can also be a nuisance when used on their own without keeping it in context of a larger sales picture.
By now you can probably figure out what a retail traffic counting system does but you may not know that if you have a Sensormatic electronic alarm system (EAS) tower you might be able to add a counter quickly and easily. The Sensormatic door counting sensor can be incorporated into many existing towers OR if you do not have an anti-theft system yet you can purchase one with the counting sensor installed. If you are not sure you need an anti-theft system I would like to ask you to visit the Loss Prevention Systems, Inc. website and learn more about the advantages of having a system and how it can save you thousands of dollars a year (hint: You might even want to take a look at their ROI Calculator, it is free to use and you will see how a Sensormatic system can pay for itself).
When used in a sensible manner data retrieved from a door counting sensor is useful in everything from planning to scheduling and even measuring the effectiveness of advertising and new product lines. Here are the perks of measuring door counts:
• When a store embarks upon a new advertising campaign the door counts will give a picture of how many more people have visited the store when compared to prior days. Increased foot traffic can be an indicator of a successful ad campaign.
• Retail sales receipts only give a partial picture of store activity. You can see how many transactions you had but you don’t know how many shoppers were in the store. The advantage of retail traffic counting is that you can compare the number of people that were physically in the store to sales transactions. The difference will be a good estimate of how many opportunities were missed for additional sales. Managers can strategize to pick up those missed sales.
• A traffic counter also pinpoints the activity by times of day. The advantage of knowing peak traffic in the store is a manager can allocate payroll more efficiently. Schedule more staff during those busy times so that customer service is optimized. Customers who would have walked out empty-handed may be persuaded to make the purchase they were on the fence about.
These are effective methods for using data that can help drive sales and manage payroll allocation.
What is a nuisance is when such data is used to penalize a store for not meeting an arbitrary goal. Not meeting that goal means risking bring the wrath of some faceless, higher corporate power down upon the collective head of the store management team. Well, that may be a slight exaggeration but the numbers do seem arbitrary and often scores are assigned as red, yellow and green. Score less than a green and a manager does begin to feel pressure. Stay under a green score too long and your store starts to be a focus store and after that a problem store. Having experienced the pressure of staying green rather than simply understanding numbers and working to use them to my advantage I know it can lead to an unnecessarily high stress situation.
To all of you store owners I say this, buy a Sensormatic security system WITH the door counting sensor. Enjoy the increased profits you will see with reduced theft from the EAS technology. Increase efficiency and improve sales with the proper analysis and planning gleaned from the data of a door counter. Don’t stress about it just get started with a call to Loss Prevention Systems, Inc.
Retail Traffic Counting is important and we can help you with it. Call 1.770.426.0547 and let’s talk.
I had not thought about the importance of retail traffic counting or its relationship to conversion rates until recently in my retail job. Quite honestly I had never even heard of retail conversion rates as a measurement tool until three years ago. It happened that our store manager, with whom I have a great working relationship, was talking to the employees working one night about our conversion rate and I asked him more about it. He told me the company was adding it as a measurement (everything in large retail chains is measured these days) to the store reporting tools. Well I learned that the company was concerned about the amount of measured foot traffic versus the number of transactions. They had installed cameras at the doors and a door counting sensor to track this activity. As I thought about it I understood and realized it could be a very beneficial measurement if used properly. The key word here is properly. Unfortunately these types of measures can also be a nuisance when used on their own without keeping it in context of a larger sales picture.
By now you can probably figure out what a retail traffic counting system does but you may not know that if you have a Sensormatic electronic alarm system (EAS) tower you might be able to add a counter quickly and easily. The Sensormatic door counting sensor can be incorporated into many existing towers OR if you do not have an anti-theft system yet you can purchase one with the counting sensor installed. If you are not sure you need an anti-theft system I would like to ask you to visit the Loss Prevention Systems, Inc. website and learn more about the advantages of having a system and how it can save you thousands of dollars a year (hint: You might even want to take a look at their ROI Calculator, it is free to use and you will see how a Sensormatic system can pay for itself).
When used in a sensible manner data retrieved from a door counting sensor is useful in everything from planning to scheduling and even measuring the effectiveness of advertising and new product lines. Here are the perks of measuring door counts:
• When a store embarks upon a new advertising campaign the door counts will give a picture of how many more people have visited the store when compared to prior days. Increased foot traffic can be an indicator of a successful ad campaign.
• Retail sales receipts only give a partial picture of store activity. You can see how many transactions you had but you don’t know how many shoppers were in the store. The advantage of retail traffic counting is that you can compare the number of people that were physically in the store to sales transactions. The difference will be a good estimate of how many opportunities were missed for additional sales. Managers can strategize to pick up those missed sales.
• A traffic counter also pinpoints the activity by times of day. The advantage of knowing peak traffic in the store is a manager can allocate payroll more efficiently. Schedule more staff during those busy times so that customer service is optimized. Customers who would have walked out empty-handed may be persuaded to make the purchase they were on the fence about.These are effective methods for using data that can help drive sales and manage payroll allocation.
What is a nuisance is when such data is used to penalize a store for not meeting an arbitrary goal. Not meeting that goal means risking bring the wrath of some faceless, higher corporate power down upon the collective head of the store management team. Well, that may be a slight exaggeration but the numbers do seem arbitrary and often scores are assigned as red, yellow and green. Score less than a green and a manager does begin to feel pressure. Stay under a green score too long and your store starts to be a focus store and after that a problem store. Having experienced the pressure of staying green rather than simply understanding numbers and working to use them to my advantage I know it can lead to an unnecessarily high stress situation.
To all of you store owners I say this, buy a Sensormatic security system WITH the door counting sensor. Enjoy the increased profits you will see with reduced theft from the EAS technology. Increase efficiency and improve sales with the proper analysis and planning gleaned from the data of a door counter. Don’t stress about it just get started with a call to Loss Prevention Systems, Inc.
Retail Traffic Counting is important and we can help you with it. Call 1.770.426.0547 and let’s talk.
Retail Traffic Counting System – 3 WC Blog 684
Door Counting Sensor-3
Visual Merchandising Enhanced With A Door Counting Sensor Part 2
In Part 1 I talked about how a door counting sensor can help retailer owners gain more data to determine the impact of new displays on increasing customer foot traffic. We looked at suggestions for how stores can make visual displays can be complimentary and market more than just a singular item. An article I referenced suggested having a bed display but adding throw pillows to the bed and bedding to help with suggestive selling. The conversation started because of a trip I made to a favorite grocery store of mine. Your Point of Sale system will give you the total number of transactions at the end of the day and you can research the number of sku’s sold that you have on display. My concern is whether your data will actually tell you if your displays worked. Did you bring in new customers or only appeal to the people who already shop in your store. I don’t want merchants to ever be comfortable with the status quo. You have to seek out new clients and give shoppers a reason to return to your store. Advertising and merchandising will draw them in, customer service, value and a welcoming environment will keep them returning.
Guessing that numbers are improving by looking at sales transactions is not going to provide business owners with the best data about foot traffic. That is best done with a retail traffic counting system from Sensormatic. Stores with electronic article surveillance towers from Sensormatic may already have a compatible system that can be readily upgraded with the equipment. Retailers not enjoying the benefits of a Sensormatic security system can contact Loss Prevention Systems, Inc. to learn more about all of the advantages a door counting sensor and a retail anti-theft system can provide. As a leader in Loss Prevention consulting and theft reduction since 1983, the team at Loss Prevention Systems, Inc. is led by CEO Bill Bregar. Bill brings to the table experience as a U.S. Army Military Intelligence Officer, a B.S. degree in Private Security Administration and Management and he has been a Regional and National Loss Prevention Director. In my own right I have 17 years of Loss Prevention and Loss Prevention Management experience and 28 years of retail experience in total. We both recommend a Sensormatic security system and the integrated retail traffic counting system to reduce theft and to improve sales.
Without knowing how many people have walked into your store you have no way to measure how many people did not buy anything when they visited. Your sales transactions only reflect the number of purchases made but you cannot interpret that into actual visitors. IF on the other hand you have the door counting sensor you can sort the numbers and get a better picture of how many customers are entering your store and of those how many are making purchases. It may take some time to get a baseline of your store activity but once you know that, you can begin to add into the equation the sales of sku’s you have put on display and see what the impact of that display had on purchases.
I would be remiss as a Loss Prevention Manager if I failed to tell you that your increased traffic may bring in more shoplifters. It is just a fact in retail that there is going to be a criminal element that is going to go to where they can get their hands on merchandise. You can deter a major portion of this theft activity if you have Sensormatic security in your building. Shoplifters generally are not looking for risk. They may look for excitement in stealing but risking being caught is not part of their agenda. When a crook walks into a store and sees there are electronic article surveillance towers at the doors they get antsy. If they don’t turn around and leave they begin looking to see how much merchandise is protected. Are just a few items tagged or does it look like everything has an EAS tag or label? The more aggressive the tagging the more likely they are to leave. They will find somewhere else to go that does not take merchandise protection so seriously.
Grow sales with great visual merchandising and advertising. Appeal to what people desire and not just what they need. Cross merchandise and pull them into your store. Track your headcounts with a retail traffic counting system. Finally keep merchandise in stock for those new customers with a Sesnsormatic security system. Don’t settle for the status quo, grow your business by growing your foot traffic!
Need information on a door counting sensor? Give us a call at 1.770.426.0547 now.
In Part 1 I talked about how a door counting sensor can help retailer owners gain more data to determine the impact of new displays on increasing customer foot traffic. We looked at suggestions for how stores can make visual displays can be complimentary and market more than just a singular item. An article I referenced suggested having a bed display but adding throw pillows to the bed and bedding to help with suggestive selling. The conversation started because of a trip I made to a favorite grocery store of mine. Your Point of Sale system will give you the total number of transactions at the end of the day and you can research the number of sku’s sold that you have on display. My concern is whether your data will actually tell you if your displays worked. Did you bring in new customers or only appeal to the people who already shop in your store. I don’t want merchants to ever be comfortable with the status quo. You have to seek out new clients and give shoppers a reason to return to your store. Advertising and merchandising will draw them in, customer service, value and a welcoming environment will keep them returning.
Guessing that numbers are improving by looking at sales transactions is not going to provide business owners with the best data about foot traffic. That is best done with a retail traffic counting system from Sensormatic. Stores with electronic article surveillance towers from Sensormatic may already have a compatible system that can be readily upgraded with the equipment. Retailers not enjoying the benefits of a Sensormatic security system can contact Loss Prevention Systems, Inc. to learn more about all of the advantages a door counting sensor and a retail anti-theft system can provide. As a leader in Loss Prevention consulting and theft reduction since 1983, the team at Loss Prevention Systems, Inc. is led by CEO Bill Bregar. Bill brings to the table experience as a U.S. Army Military Intelligence Officer, a B.S. degree in Private Security Administration and Management and he has been a Regional and National Loss Prevention Director. In my own right I have 17 years of Loss Prevention and Loss Prevention Management experience and 28 years of retail experience in total. We both recommend a Sensormatic security system and the integrated retail traffic counting system to reduce theft and to improve sales.
Without knowing how many people have walked into your store you have no way to measure how many people did not buy anything when they visited. Your sales transactions only reflect the number of purchases made but you cannot interpret that into actual visitors. IF on the other hand you have the door counting sensor you can sort the numbers and get a better picture of how many customers are entering your store and of those how many are making purchases. It may take some time to get a baseline of your store activity but once you know that, you can begin to add into the equation the sales of sku’s you have put on display and see what the impact of that display had on purchases.
I would be remiss as a Loss Prevention Manager if I failed to tell you that your increased traffic may bring in more shoplifters. It is just a fact in retail that there is going to be a criminal element that is going to go to where they can get their hands on merchandise. You can deter a major portion of this theft activity if you have Sensormatic security in your building. Shoplifters generally are not looking for risk. They may look for excitement in stealing but risking being caught is not part of their agenda. When a crook walks into a store and sees there are electronic article surveillance towers at the doors they get antsy. If they don’t turn around and leave they begin looking to see how much merchandise is protected. Are just a few items tagged or does it look like everything has an EAS tag or label? The more aggressive the tagging the more likely they are to leave. They will find somewhere else to go that does not take merchandise protection so seriously.
Grow sales with great visual merchandising and advertising. Appeal to what people desire and not just what they need. Cross merchandise and pull them into your store. Track your headcounts with a retail traffic counting system. Finally keep merchandise in stock for those new customers with a Sesnsormatic security system. Don’t settle for the status quo, grow your business by growing your foot traffic!
Need information on a door counting sensor? Give us a call at 1.770.426.0547 now.
