In order to help prevent shoplifting some manufactures assist stores by enhancing packaging of products. Sometimes large stores will work with manufacturers to protect merchandise. I know that when I worked for a national retail chain as a Loss Prevention Manager our company was working with a razor company to introduce electronic article surveillance (EAS) source tagging for products. This was a shortage reduction coup not only for our stores but for any other retailers that had an EAS system. The tags would work regardless of which company was selling the products that were tagged. I also know that our corporate Loss Prevention Department worked with a manufacturer to improve packaging of certain products to make them more secure against theft. These methods of shortage reduction worked well but not everything is source tagged or comes with hardened packaging and then other measures need to be used especially when I think about jewelry. Loose jewelry like bracelets and necklaces may be displayed on open T-fixtures but are difficult to protect short of locking them up. This is where the Alpha Jewel Lok can come in handy.
The Alpha Jewel Lok is a small hook and clasping retail anti-theft device that provides the protection of EAS while allowing ease of access with open displays. The Lok will activate EAS towers if a shoplifter attempts to carry a protected item through them. They are also strong enough to prevent a thief from breaking it off of a piece of jewelry without damaging the merchandise. Remember that once damaged, the product is no longer useful to the criminal. It can’t be returned to the store or re-sold anywhere. It also renders the item useless to wear for the opportunist who is stealing for their own use. The open accessibility frees the store management from the necessity of having to spend payroll on an associate dedicated to one small area of the store, specifically the jewelry department. By the way, this particular retail anti-theft device can be used on other small items such as wallets making it extremely versatile in its application.
You might be thinking that you would rather lock your jewelry up in a display case than take a risk of using a device you aren’t familiar with to prevent shoplifting. As a former Loss Prevention Manager I used to feel the same way about many retail anti-theft devices. I was all for keeping merchandise locked up and selling out of a stockroom or display case until I understood that sales are driven by access to products. You heard me right, a Loss Prevention Manager came around to the idea that merchandise can be protected and still made available to customers to handle and look at.
I noticed that merchandise tagged to prevent shoplifting increased in sales as those items came out of display cases. While that may seem contradictory at first glance it isn’t so odd if you think about what happens when merchandise is taken out of showcases. Customers get irritated when they have to wait for help. If no one is at a display case to open it when a shopper walks up many of those shoppers won’t bother waiting for assistance. They walk out and shop elsewhere and that equates to lost sales. Protect products with retail anti-theft devices and remove them from a locking case and customers can select an item without someone hovering over them. They can shop at their leisure which also drives up sales since many people won’t find just one item and leave. The Alpha Jewel Lok allows you the flexibility to put more jewelry on an open display. This does not mean you should take all of your high end gold and silver out. That would be foolish, but you are sure to have lower end merchandise that could be tagged and displayed. That will mean bonus sales for you.
Electronic Article Surveillance soft tagging can be a fantastic way to reduce shortage with minimal expense to your store. But while it is good for those items that can be EAS soft tagged not everything can be. Don’t get frustrated when soft tags can’t work on your jewelry. Use the Alpha Jewel Lok to keep merchandise out of lock up and then be prepared for higher sales and lower shortage.
Alpha Jewel Lok is important and we can help you with it. Call 1.866.914.2567 and let’s talk.