People counting systems

Sensormatic Customer Counting Systems

Sensormatic Customer Counting Systems

Have you ever wanted effective customer counting systems in your retail? How about incorporating retail traffic counting into a Sensormatic security system? We can do it. In fact, given the low cost it is simply not smart to leave it out of a Sensormatic system. 
But, what will it do for you? We have a long time customer with eight stores that incorporated retail traffic counting into the systems we installed. Besides the obvious like counting traffic by time of day, day of the week, etc.,   a number of other surprise benefits arose. Our customer told me that in the first year the people counting portion of the system saved them in excess of $100K! 
They found that there were stores that were opening too early/late and some that were closing to early/late. They combined our people counting systems data with their sales data and these revelations jumped out at them. They made adjustments to the hours in individual stores and their sales climbed significantly. 
They also found that they were better able to adjust staffing needs to accommodate customer traffic. It makes sense. Why have staff on the floor when the customer traffic is low? On the other hand if you know there is a spike every Wednesday between 2:00 PM and 3:45 PM, you would want to make sure you have enough folks on the floor to accommodate.
But you may be saying to yourself now “I have my sales data to tell me that”. Sales data is only a piece of the puzzle. Sales data tells you how many customers made a purchase. It does not tell you how many lost opportunities there were because customers could not get assistance, make a decision or find something. On top of that, we know that properly trained staff will have add-on sales. “I think this scarf would look lovely with the blouse you picked out”. So we have more opportunities to increase the sales with the customers we have already attracted to the store. That is the benefit of having the right people on the sales floor at the right time.
All of this leads us to the big elephant in the room, payroll! We know that our largest expense tends to be labor. A retail traffic counting system will help you to reduce or use your payroll dollars much more efficiently as I have demonstrated above.
Sensormatic systems have retail traffic counting built in on many models. You will receive automated reports and can access the system dashboard at any time. Most Sensormatic systems have a built in network card to attach to your high speed router. The software monitoring is called SMaaS which stands for Shrink Management as a Service. This cloud based loss prevention service is designed to help enhance your stores productivity, increase reliability and boost system performance. 
Additional features of SMaaS include the ability for you to have the systems power themselves up/down to a lower rate of energy consumption. Over a year’s period of time that will add up. You can also access real time data involving Sensormatic systems alarms, maintenance issues and much more. Here is the full list of features:
Will help ensure reliability and optimal Sensormatic system performance with 24/7/365 remote monitoring and management of connected EAS equipment health statuses. This monitoring is provided by Sensormatic. 
Correct equipment issues in a proactive way with notification of service required to rectify problems
Gather insights to help make effective data-driven decisions that will impact your shrink and bottom line results
You are emailed notifications when your systems activity exceed a predetermined threshold so you know when an exception has occurred
Minimize your Sensormatic systems downtime to help you spend less time managing
Highly scalable and customizable cloud infrastructure and EAS event reporting
Contact Loss Prevention Systems today or call 1-866-914-2567 to learn more about Sensormatic Security Systems, retail traffic counting, people counting systems and customer counting systems.


Have you ever wanted effective customer counting systems in your retail? How about incorporating retail traffic counting into a Sensormatic security system? We can do it. In fact, given the low cost it is simply not smart to leave it out of a Sensormatic system. 

 

But, what will it do for you? We have a long time customer with eight stores that incorporated retail traffic counting into the systems we installed. Besides the obvious like counting traffic by time of day, day of the week, etc., a number of other surprise benefits arose. Our customer told me that in the first year the people counting portion of the system saved them in excess of $100K! 

 

They found that there were stores that were opening too early/late and some that were closing to early/late. They combined our people counting systems data with their sales data and these revelations jumped out at them. They made adjustments to the hours in individual stores and their sales climbed significantly. 

 

They also found that they were better able to adjust staffing needs to accommodate customer traffic. It makes sense. Why have staff on the floor when the customer traffic is low? On the other hand if you know there is a spike every Wednesday between 2:00 PM and 3:45 PM, you would want to make sure you have enough folks on the floor to accommodate.

 

But you may be saying to yourself now “I have my sales data to tell me that”. Sales data is only a piece of the puzzle. Sales data tells you how many customers made a purchase. It does not tell you how many lost opportunities there were because customers could not get assistance, make a decision or find something. On top of that, we know that properly trained staff will have add-on sales. “I think this scarf would look lovely with the blouse you picked out”. So we have more opportunities to increase the sales with the customers we have already attracted to the store. That is the benefit of having the right people on the sales floor at the right time.

 

All of this leads us to the big elephant in the room, payroll! We know that our largest expense tends to be labor. A retail traffic counting system will help you to reduce or use your payroll dollars much more efficiently as I have demonstrated above.

 

Sensormatic systems have retail traffic counting built in on many models. You will receive automated reports and can access the system dashboard at any time. Most Sensormatic systems have a built in network card to attach to your high speed router. The software monitoring is called SMaaS which stands for Shrink Management as a Service. This cloud based loss prevention service is designed to help enhance your stores productivity, increase reliability and boost system performance. 

 

Additional features of SMaaS include the ability for you to have the systems power themselves up/down to a lower rate of energy consumption. Over a year’s period of time that will add up. You can also access real time data involving Sensormatic systems alarms, maintenance issues and much more. Here is the full list of features:

Will help ensure reliability and optimal Sensormatic system performance with 24/7/365 remote monitoring and management of connected EAS equipment health statuses. This monitoring is provided by Sensormatic. 

Correct equipment issues in a proactive way with notification of service required to rectify problems

Gather insights to help make effective data-driven decisions that will impact your shrink and bottom line results

You are emailed notifications when your systems activity exceed a predetermined threshold so you know when an exception has occurred

Minimize your Sensormatic systems downtime to help you spend less time managing

Highly scalable and customizable cloud infrastructure and EAS event reporting

 

Contact Loss Prevention Systems today or call 1-866-914-2567 to learn more about Sensormatic Security Systems, retail traffic counting, people counting systems and customer counting systems.

 

Combining Retail Traffic Counting Devices With Other Technologies

People Counting Systems – 4                                                                                                        WC Blog 733
Retail Traffic Counting – 3


Combining Retail Traffic Counting Devices With Other Technologies

     I was looking at technology on the Sensormatic.com website for information on people counting systems because I like to see what is new as well as how different technology can be tied together. It is my opinion that frequently retailers do not use the systems they install to the fullest potential. For example, I understand the advantages a door counting sensor can provide to help boost sales. Sometimes this is called measuring the conversion rate for the retailer. This measurement is useful to know how many people have walked through the doors and how many transactions were completed. A big difference in those numbers indicate something in the store is not right, whether it is poor customer service or a lack of products that shoppers came in to purchase. In this sense I see how retail traffic counting can be related to Loss Prevention. I have been in retail a LONG time so I recognize that shoplifting does impact merchandise in-stocks and product availability. What I am looking for when I am researching information on different websites is how various technologies complement each other so store owners and managers can leverage more out of their Loss Prevention systems.

      It was during the course of my searching that I found something that could be quite useful from Sensormatic if paired together. This company offers a Sensormatic Synergy Camera that I believe could be coupled with their people counting device to make a giant leap for retailers, especially small and medium sized stores. The company information on this camera is that it “provides clear, high-definition video recordings or snapshots of loss events at the storefront”. The camera is mounted to a Sensormatic electronic article surveillance pedestal and captures video when alarms are detected which includes systems that can detect booster foil-lined bags. It will also capture video when a Sensormatic tag or label sets off the alarm. Now, I want you to picture this in conjunction with the pedestals that are fitted with people counting systems. You track how many customers are entering your store AND you are capturing video when alarm activations take place. You can get high-definition video and pictures of potential shoplifters who are visiting your business. If you have high foot traffic counts compared to sales as I mentioned earlier and you start to view images from your camera when alarms are set off you can begin to identify who the regular shoplifters are visiting your store. Along with the losses they are causing you through their theft activity they may be the ones causing empty spaces on your shelves. This could be why sales are low compared to your retail traffic counting numbers.

     Another advantage for store management if they combine the people counting systems with the Synergy Camera is that they can view how their teams are responding to electronic article surveillance alarms. It is one thing to know how many alarms are sounding and who the people are who are causing activations but the response to those alarms is just as important if not more so. If alarms are activated and employees are simply waving people out the door without conducting proper package and receipt checks thieves are going to take advantage of this and steal even more. From my personal experiences as a Loss Prevention Manager I have seen employees who do not address alarms properly. Some of those are theft related and those people return to your store over and over until something is done to address how responses are handled. Again, I believe combining the videos with numbers from your retail traffic counting data can aid in improving sales by identifying issues taking place in the store.

     Like so many other processes in a retail environment, one process has a direct impact on other areas of the business. If data itself is gathered and you are only counting patrons with people counting systems and you are not tying that information into other areas it becomes useless. Tie it into a Sensormatic Synergy Camera and you can begin to improve shortage numbers through suspect identification AND alarm response training. Do that and you begin to improve on hand quantities and improve sales and that should be your ultimate goal.
Retail Traffic Counting is important and we can help you with it. Call 1.866.914.2567 and let’s talk.

I was looking at technology on the Sensormatic.com website for information on people counting systems because I like to see what is new as well as how different technology can be tied together. It is my opinion that frequently retailers do not use the systems they install to the fullest potential. For example, I understand the advantages a door counting sensor can provide to help boost sales. Sometimes this is called measuring the conversion rate for the retailer. This measurement is useful to know how many people have walked through the doors and how many transactions were completed. A big difference in those numbers indicate something in the store is not right, whether it is poor customer service or a lack of products that shoppers came in to purchase. In this sense I see how retail traffic counting can be related to Loss Prevention. I have been in retail a LONG time so I recognize that shoplifting does impact merchandise in-stocks and product availability. What I am looking for when I am researching information on different websites is how various technologies complement each other so store owners and managers can leverage more out of their Loss Prevention systems.
     

It was during the course of my searching that I found something that could be quite useful from Sensormatic if paired together. This company offers a Sensormatic Synergy Camera that I believe could be coupled with their people counting device to make a giant leap for retailers, especially small and medium sized stores. The company information on this camera is that it “provides clear, high-definition video recordings or snapshots of loss events at the storefront”. The camera is mounted to a Sensormatic electronic article surveillance pedestal and captures video when alarms are detected which includes systems that can detect booster foil-lined bags. It will also capture video when a Sensormatic tag or label sets off the alarm. Now, I want you to picture this in conjunction with the pedestals that are fitted with people counting systems. You track how many customers are entering your store AND you are capturing video when alarm activations take place. You can get high-definition video and pictures of potential shoplifters who are visiting your business. If you have high foot traffic counts compared to sales as I mentioned earlier and you start to view images from your camera when alarms are set off you can begin to identify who the regular shoplifters are visiting your store. Along with the losses they are causing you through their theft activity they may be the ones causing empty spaces on your shelves. This could be why sales are low compared to your retail traffic counting numbers.
     

Another advantage for store management if they combine the people counting systems with the Synergy Camera is that they can view how their teams are responding to electronic article surveillance alarms. It is one thing to know how many alarms are sounding and who the people are who are causing activations but the response to those alarms is just as important if not more so. If alarms are activated and employees are simply waving people out the door without conducting proper package and receipt checks thieves are going to take advantage of this and steal even more. From my personal experiences as a Loss Prevention Manager I have seen employees who do not address alarms properly. Some of those are theft related and those people return to your store over and over until something is done to address how responses are handled. Again, I believe combining the videos with numbers from your retail traffic counting data can aid in improving sales by identifying issues taking place in the store.
     

Like so many other processes in a retail environment, one process has a direct impact on other areas of the business. If data itself is gathered and you are only counting patrons with people counting systems and you are not tying that information into other areas it becomes useless. Tie it into a Sensormatic Synergy Camera and you can begin to improve shortage numbers through suspect identification AND alarm response training. Do that and you begin to improve on hand quantities and improve sales and that should be your ultimate goal.

 

Retail Traffic Counting is important and we can help you with it. Call 1.866.914.2567 and let’s talk.

 

Beware Of Retail Traffic Counting Companies That Promise What They Can’t Deliver

I saw a commercial on television the other day that made me start to think about integrity and retail traffic counting companies. The commercial was geared towards consumers who are thinking about purchasing a new phone. The business offers free phones but fails to mention the contracts involved or the various fees associated with the purchase of the phone. The commercial has a saleswoman holding a phone contract and a person you assume to be a lawyer standing behind her. Every time she uses the word “free” the lawyer puts up air quotes. The gist of the commercial is that a customer may not be given all of the information for a smart decision. What is perceived to be free really has hidden costs and fees associated with the contracts. Business owners are no different than any other customer when they are making purchases for their stores. Whether it is a point of sale system, an inventory management software suite or people counting systems offered by Loss Prevention Systems Inc., an owner has to be confident he/she is going to get what is promised.
     

Retail traffic counting companies are businesses that provide sensors that track customer foot traffic in and out of stores. The idea behind people counting systems is that they assist managers in identifying how many customers have been in a store. They should be able to provide day of week and hourly breakdowns of foot traffic. Knowing when patrons are visiting the store can improve scheduling efficiency and optimize sales. By having more associates on the selling floor at peak times customers are more likely to get the help they need in finding products they want. It even increases the likelihood that purchases can be accessorized or a sales clerk upsells a purchase. The dilemma for store owners is determining which are the retail traffic companies that are going to deliver what they promise? Purchasing a system based on pie-in-the-sky promises that sound too good to be true is a bad idea. Unfortunately many sales people do that and there is never a lawyer standing behind them using “air quotes”.
     

Loss Prevention Systems Inc. is a business that has been around since 1983 and with good reason. It is a company that delivers what it promises. When they sell people counting systems they are able to provide more than a door counting sensor. They can equip stores that have electronic article surveillance (EAS) towers with the LPSI-Evolve store app for real time EAS alarm activity. The aps allows managers to see how many customers are entering and leaving the store at any given moment and they can also be alerted to an EAS alarm activation. Think about the potential this has for impacting sales and shortage in your store. 
     

Suppose you have a mobile device and as you are working you receive an alert indicating a customer has entered your store. You can greet that customer and assist them in finding what they need. If the customer is actually a shoplifter and the EAS tower didn’t make them change their mind about trying to steal when they walked in the building the immediate customer service will. It is a fact that customer service and EAS technology are strong deterrents to theft. Retail traffic counting companies that only tell you how many people visited your stores are giving you old data with limited value. Bill Bregar, founder of Loss Prevention Systems Inc. (LPSI) is aware of the impact live, actionable information can have for stores. Since it is the business of LPSI to assist stores in increasing profits and driving down shortage you can be sure they aren’t over-selling or under-delivering people counting systems and the LPSI-Evolve store app.
     

Retail traffic counting companies are ready to sell you their systems and their sales staff will promise you what they think you want to hear. Are they reliable or do they have the integrity to stand behind their promises? Remember there won’t be any lawyer there to “air quote” each over-inflated guarantee they try to hook you with. Give LPSI a try and see just how people counting systems really can add to your bottom line.

 

For more information on people counting systems, contact us or call 1.866.914.2567