Help Manage Your Retail Needs By Adding A Customer Counting System Today

AA Blog 34
Customer counting systems:  5
People counting systems:  4
Help Manage Your Retail Needs By Adding A Customer Counting System Today
I don’t know about you, but I am very happy to have made it through the holiday shopping season without any major problems.  This time of year is very hectic for those of us in retail, with all of the increased inventory, scheduling and security issues, associated with the holidays.  There is always a huge build up to the holiday shopping season, which involves a lot of planning and preparation, but I know the post-holiday struggles are not much better.  Now that the holidays are over and we have had a chance to start looking at our current inventory, shrinkage, and profit margins, our job is certainly not over, it’s really just beginning.  I know every year following the holidays I have a hard time trying to determine our strengths and weaknesses and how we can improve upon our processes the following year, to make things more efficient, decrease overhead and increase profits.  Some of the areas I have tried to improve include:  manpower, marketing, security, and sales.  These are not easy to evaluate as there are so many factors involved in their success that it is difficult to evaluate and measure.  One thing I have done to try and improve my ability to measure these particular areas of my business is by adding a customer counting systems in my stores.      
If you are not familiar with customer counting systems, let me tell you how amazing they are, and how they have helped improve my success in the industry.  People counting systems are installed at points of entry/exit and can be either incorporated into your current EAS system or be used as a stand-alone device.  They provide a cost-efficient means to count and track all of the people entering and exiting your store.  The software provides reporting of customer information on an hourly configuration, to allow you to identify shopping trends.  I use this information to determine my peak shopping times so I can evaluate my manpower and security needs.  People counting systems provide me with the ability to look at historical data that can help me plan for major events such as the holidays, or other peak shopping times, throughout the year.  My customer counting systems are integrated into my EAS system, which also allows me to track issues within the system, as well as evaluate shoplifting trends.  This information is invaluable to planning and coordinating resources, which reduces my overhead.  I also use the data to evaluate marketing approaches and determine success and failures to help improve my sales.  I have used the information to add marketing events during times when we have low customer counts, and have noticed a large increase in profits and sales, due to the changes.   People counting systems can also improve inventory deficiencies and help reduce shrinkage.  Having historical data improves my ability to ensure I have the proper inventory and to track my shrinkage, based on customer rates, and increase security during peak shoplifting timeframes.  
Improving your ability to understand your market and your customer shopping trends is an imperative part of managing your resources, inventory and security needs.  My customer counting systems have played a huge role in me managing my overhead and improving my profit margin.  This helps me manage my overtime rates and ensure I have the proper inventory I need to improve my customer satisfaction.  These devices provide a cost-efficient means to evaluate past and future marketing initiatives to improve sales.  If you are struggling to determine shortfalls and inventory issues post-holiday I suggest you get a people counting system, so next year you can be properly prepared for the holiday mayhem.  
Customer Counting Systems are important and we can help you with it.  Call 1.770.426.0547 and let’s talk.
   

I don’t know about you, but I am very happy to have made it through the holiday shopping season without any major problems. This time of year is very hectic for those of us in retail, with all of the increased inventory, scheduling and security issues, associated with the holidays. There is always a huge build up to the holiday shopping season, which involves a lot of planning and preparation, but I know the post-holiday struggles are not much better. Now that the holidays are over and we have had a chance to start looking at our current inventory, shrinkage, and profit margins, our job is certainly not over, it’s really just beginning. I know every year following the holidays I have a hard time trying to determine our strengths and weaknesses and how we can improve upon our processes the following year, to make things more efficient, decrease overhead and increase profits. Some of the areas I have tried to improve include: manpower, marketing, security, and sales. These are not easy to evaluate as there are so many factors involved in their success that it is difficult to evaluate and measure. One thing I have done to try and improve my ability to measure these particular areas of my business is by adding a customer counting systems in my stores.      

 

If you are not familiar with customer counting systems, let me tell you how amazing they are, and how they have helped improve my success in the industry. People counting systems are installed at points of entry/exit and can be either incorporated into your current EAS system or be used as a stand-alone device. They provide a cost-efficient means to count and track all of the people entering and exiting your store. The software provides reporting of customer information on an hourly configuration, to allow you to identify shopping trends. I use this information to determine my peak shopping times so I can evaluate my manpower and security needs. People counting systems provide me with the ability to look at historical data that can help me plan for major events such as the holidays, or other peak shopping times, throughout the year. My customer counting systems are integrated into my EAS system, which also allows me to track issues within the system, as well as evaluate shoplifting trends. This information is invaluable to planning and coordinating resources, which reduces my overhead. I also use the data to evaluate marketing approaches and determine success and failures to help improve my sales. I have used the information to add marketing events during times when we have low customer counts, and have noticed a large increase in profits and sales, due to the changes. People counting systems can also improve inventory deficiencies and help reduce shrinkage. Having historical data improves my ability to ensure I have the proper inventory and to track my shrinkage, based on customer rates, and increase security during peak shoplifting timeframes.  

 

Improving your ability to understand your market and your customer shopping trends is an imperative part of managing your resources, inventory and security needs. My customer counting systems have played a huge role in me managing my overhead and improving my profit margin. This helps me manage my overtime rates and ensure I have the proper inventory I need to improve my customer satisfaction. These devices provide a cost-efficient means to evaluate past and future marketing initiatives to improve sales. If you are struggling to determine shortfalls and inventory issues post-holiday I suggest you get a people counting system, so next year you can be properly prepared for the holiday mayhem.  

 

Customer Counting Systems are important and we can help you with it. Call 1.770.426.0547 and let’s talk.

   

Customer Counting Systems Can Provide Information To Improve Staffing And Generate Additional Sales

Customer counting systems-4                                                                                                          WC Blog 276
Door counting sensor-3
Customer counting device-3
Customer Counting Systems Can Provide Information To Improve Staffing And Generate Additional Sales
     One of the things I love about retail is the ability to help someone who knows they need something, but can only describe what they want to do, not what it is they need. OR the person who comes in with something very specific that we don’t have, but I can help them find a better alternative we DO have (especially if I can save them money in the process!). As a sales specialist, driving sales is a measure of success as well as customer satisfaction.  Similarly, you can judge the success of your store by the number of people you are attracting and how many transactions that take place at the registers.  But do transactions alone tell the whole story of how successful a store is? They don’t tell you the number of potentially missed sales you missed because you did not know store browsers were not converted to purchasers. Wouldn’t it be great to turn those “window shoppers” into buyers? By using a customer counting system, it is possible to find out how many people are actually in the store during the day. Subtracting the number of transactions that took place from the foot traffic a door counting sensor reports and you can get a good feel for how many more transactions might have been generated that day.
     Customer counting systems today provide retailers with information from a door counting sensor that reports how many people have entered and exited a building during the day and at what times. A customer counting device can also be used to track electronic article surveillance alarms (EAS) if your store is using an EAS system with antennas and EAS tags to prevent theft. Store management can review daily reports to see how many alarm activations there were during the day and at what times. In other words, customer counting systems don’t just count people they provide useful data that can help manage the resources of a store. One other thing I should mention, as someone with nearly 20 years of Retail Loss Prevention experience, I strongly suggest ALL stores have an EAS system installed in order to significantly reduce merchandise shortage. That being said, if a store does not have an EAS system for whatever reason, customer counting systems such as Checkpoint’s Visiplus people counters can be free standing without the EAS system in place.
     I know there may be some skeptics who think that all a door counting sensor is going to do is give more information to sift through daily. But I would like to show that the data from a customer counting system can benefit the store if used properly. I was working on the salesfloor a few weeks ago and had a couple come in and look around the furniture department. They came in looking for a desk our company only sold online but they did not know that. I was able to explain this and offered an alternative desk that was on sale and would meet their needs. After spending time with the couple, listening to their needs and finding out they would be adding another desk later, I found another desk that would be on sale the next day (when our new ad started). I also showed them some chairs and they decided they could use one with the new home office arrangement. The total purchase for this couple was around $1,100.
       Had I not greeted and spent time with them, this couple would have left the store empty handed, we did not have the desk on hand they thought they wanted to look at. Our store uses a customer counting device and we would do track customer transactions versus door counts. This would have been a case of two more people visiting our store and one less transaction. If a store manager only looks at daily transactions, there is no gauge to determine if opportunities are being missed. Customer counting systems can give breakdowns of foot traffic by time of day and if this information is used correctly, a manager can plan extra staffing based on prior history and reduced staffing for hours when there are fewer people visiting. Those extra employees may make the difference between a customer walking in and out and a customer discovering something in the store they didn’t know they needed or wanted.  Generate more sales by staffing based on customer counting device data.
Get more information on customer counting systems.  Contact us or call1.770.426.0547 today.
     

One of the things I love about retail is the ability to help someone who knows they need something, but can only describe what they want to do, not what it is they need. OR the person who comes in with something very specific that we don’t have, but I can help them find a better alternative we DO have (especially if I can save them money in the process!). As a sales specialist, driving sales is a measure of success as well as customer satisfaction.  Similarly, you can judge the success of your store by the number of people you are attracting and how many transactions that take place at the registers.  But do transactions alone tell the whole story of how successful a store is? They don’t tell you the number of potentially missed sales you missed because you did not know store browsers were not converted to purchasers. Wouldn’t it be great to turn those “window shoppers” into buyers? By using a customer counting system, it is possible to find out how many people are actually in the store during the day. Subtracting the number of transactions that took place from the foot traffic a door counting sensor reports and you can get a good feel for how many more transactions might have been generated that day.
     

 

Customer counting systems today provide retailers with information from a door counting sensor that reports how many people have entered and exited a building during the day and at what times. A customer counting device can also be used to track electronic article surveillance alarms (EAS) if your store is using an EAS system with antennas and EAS tags to prevent theft. Store management can review daily reports to see how many alarm activations there were during the day and at what times. In other words, customer counting systems don’t just count people they provide useful data that can help manage the resources of a store. One other thing I should mention, as someone with nearly 20 years of Retail Loss Prevention experience, I strongly suggest ALL stores have an EAS system installed in order to significantly reduce merchandise shortage. That being said, if a store does not have an EAS system for whatever reason, customer counting systems such as Checkpoint’s Visiplus people counters can be free standing without the EAS system in place.
     

 

I know there may be some skeptics who think that all a door counting sensor is going to do is give more information to sift through daily. But I would like to show that the data from a customer counting system can benefit the store if used properly. I was working on the salesfloor a few weeks ago and had a couple come in and look around the furniture department. They came in looking for a desk our company only sold online but they did not know that. I was able to explain this and offered an alternative desk that was on sale and would meet their needs. After spending time with the couple, listening to their needs and finding out they would be adding another desk later, I found another desk that would be on sale the next day (when our new ad started). I also showed them some chairs and they decided they could use one with the new home office arrangement. The total purchase for this couple was around $1,100.
       

 

Had I not greeted and spent time with them, this couple would have left the store empty handed, we did not have the desk on hand they thought they wanted to look at. Our store uses a customer counting device and we would track customer transactions versus door counts. This would have been a case of two more people visiting our store and one less transaction. If a store manager only looks at daily transactions, there is no gauge to determine if opportunities are being missed. Customer counting systems can give breakdowns of foot traffic by time of day and if this information is used correctly, a manager can plan extra staffing based on prior history and reduced staffing for hours when there are fewer people visiting. Those extra employees may make the difference between a customer walking in and out and a customer discovering something in the store they didn’t know they needed or wanted. Generate more sales by staffing based on customer counting device data.

 

Get more information on customer counting systems. Contact us or call1.770.426.0547 today.     

 

Customer Counting Systems Can Help Convert Foot Traffic Into Improved Sales And Reduced Shrink Part 2

 

Door Counting Sensor- 3                                                                                                           wc blog 267
Customer Counting System-4
Retail Traffic Counting System-3
Customer Counting Systems Can Help Convert Foot Traffic Into Improved Sales And Reduced Shrink Part 2
     In Part 1 of this 2 part series I discussed the potential for customer counting systems to help improve in-store marketing efforts by taking advantage of data that can be provided by a VisiPlus people counting system.  Overhead sensors can be strategically installed in locations where high profile displays or endcaps may be set up to attract customers and generate sales.  If information from these sensors determines that foot traffic is not increasing or garnering the attention intended by managers, the display can be changed out rather than taking up space.  New displays can be set up or changed out to get the desired effect.  Another advantage that a VisiPlus retail traffic counting system offers is being able to determine electronic article surveillance activity at your entrance/exits.  If you can take steps to make your theft prevention efforts more effective, you not only drive down merchandise shrink, you send thieves to other stores.
     I’ve spent a lot of time already talking about advantages of a retail counting system, specifically Checkpoint’s VisiPlus customer counting system, but I do need to take a minute to explain what it is.  VisiPlus is a retail traffic counting system that is attached to your Checkpoint electronic article surveillance (EAS) antennas and collects information on the number of customers entering and exiting the store, and EAS alarm activity that takes place.  You will receive reports that break down patron traffic by time of day.  The information can aid a management team in creating better scheduling models to help make a better customer service environment.  More employees at the times of heaviest customer traffic translate to improved sales as cashiers are available to checkout patrons with less wait time.  There will also be more employees available to assist on the salesfloor.  This in turn improves the ability to help customers find what they are looking for and increased salesfloor coverage also serves to deter shoplifters who seek out stores where there is little or no attention paid to customers.  The VisiPlus system also has overhead sensors that can be installed in strategic salesfloor areas to assist in tracking foot traffic near promotional displays.
    I now want to get back to the topic of a door counting sensor reducing shrink and improving profits.  If a store is practicing good electronic article surveillance alarm response at the front doors, they are keeping a log of alarm activations and the causes of those alarms.  Having worked as a Loss Prevention Manager for many years, I know that many alarms were not recorded in our log book. I rarely had a true picture of exactly how many alarms were activated during the day and, therefore, could not measure whether our supervisors or cashiers were responding to alarms properly.  It also made it difficult to determine if I was experiencing any malfunction issues with our EAS antennas.  The VisiPlus door counting sensor records EAS alarm activations in a daily report.  Management can use the report information compared to the alarm response book and determine if alarms are being properly addressed.  If not, retraining can be conducted for front end employees. They can also look for indications of excessive alarms that could be indicative of system problems.  Since the report breaks down activity by time of day, possible theft trends can be determined and action plans created to stem the issues.   
     A door counting sensor doesn’t have to be limited to the traditional idea of a retail traffic counting system only numbering the people entering and leaving your business.  A customer counting system can help you increase sales and decrease theft with accurate data reporting and timeline breakdowns.  Count on more from your customer counting system than just people, count on sales growth too!  
Need information on a retail traffic counting system?  Give us a call at 1.770.426.0547 now.
      

In Part 1 of this 2 part series I discussed the potential for customer counting systems to help improve in-store marketing efforts by taking advantage of data that can be provided by a VisiPlus people counting system.  Overhead sensors can be strategically installed in locations where high profile displays or endcaps may be set up to attract customers and generate sales.  If information from these sensors determines that foot traffic is not increasing or garnering the attention intended by managers, the display can be changed out rather than taking up space.  New displays can be set up or changed out to get the desired effect.  Another advantage that a VisiPlus retail traffic counting system offers is being able to determine electronic article surveillance activity at your entrance/exits.  If you can take steps to make your theft prevention efforts more effective, you not only drive down merchandise shrink, you send thieves to other stores.

I’ve spent a lot of time already talking about advantages of a retail counting system, specifically Checkpoint’s VisiPlus customer counting system, but I do need to take a minute to explain what it is.  VisiPlus is a retail traffic counting system that is attached to your Checkpoint electronic article surveillance (EAS) antennas and collects information on the number of customers entering and exiting the store, and EAS alarm activity that takes place.  You will receive reports that break down patron traffic by time of day.  The information can aid a management team in creating better scheduling models to help make a better customer service environment.  More employees at the times of heaviest customer traffic translate to improved sales as cashiers are available to checkout patrons with less wait time.  There will also be more employees available to assist on the salesfloor.  This in turn improves the ability to help customers find what they are looking for and increased salesfloor coverage also serves to deter shoplifters who seek out stores where there is little or no attention paid to customers.  The VisiPlus system also has overhead sensors that can be installed in strategic salesfloor areas to assist in tracking foot traffic near promotional displays.

I now want to get back to the topic of a door counting sensor reducing shrink and improving profits.  If a store is practicing good electronic article surveillance alarm response at the front doors, they are keeping a log of alarm activations and the causes of those alarms.  Having worked as a Loss Prevention Manager for many years, I know that many alarms were not recorded in our log book. I rarely had a true picture of exactly how many alarms were activated during the day and, therefore, could not measure whether our supervisors or cashiers were responding to alarms properly.  It also made it difficult to determine if I was experiencing any malfunction issues with our EAS antennas.  The VisiPlus door counting sensor records EAS alarm activations in a daily report.  Management can use the report information compared to the alarm response book and determine if alarms are being properly addressed.  If not, retraining can be conducted for front end employees. They can also look for indications of excessive alarms that could be indicative of system problems.  Since the report breaks down activity by time of day, possible theft trends can be determined and action plans created to stem the issues.   

A door counting sensor doesn’t have to be limited to the traditional idea of a retail traffic counting system only numbering the people entering and leaving your business.  A customer counting system can help you increase sales and decrease theft with accurate data reporting and timeline breakdowns.  Count on more from your customer counting system than just people, count on sales growth too!  

 

Need information on a retail traffic counting system?  Give us a call at 1.770.426.0547 now.      

 

 

Customer Counting Systems Can Help Convert Foot Traffic Into Improved Sales And Reduced Shrink Part 1

 

Customer Counting Systems-5                                                                                                      WC Blog 266
Retail Counting System-4
Door Counting System-5
Customer Counting Systems Can Help Convert Foot Traffic Into Improved Sales And Reduced Shrink Part 1
     Door counts and customer counting systems sound so mundane.  How do you get excited about the number of people who enter and leave your store? It only makes sense that your total sales receipts for the day tell you what happened in your business?  If this is your perception of what a retail counting system can do, you are missing the bigger picture (and you may be missing sales as well).  Of those people that entered your store and left, how many actually made purchases before exiting?  How many electronic article surveillance alarms activate at the antennas during the day?  This is not mundane information, this is data that can be used to improve your sales and drive up profitability.  It can also help determine if there is a need for refresher training on EAS alarm response.  Are employees reacting to EAS alarms properly and do alarm activations match the alarm response log?  The VisiPlus customer counting system can provide you with useable activity report information that can assist you in a multitude of ways.  
     It is important to know what a retail counting system does before we can understand how it can impact our store operations and profit line.  A basic customer counting system counts the number of people passing through a door counting sensor installed at an entrance and exit and provides the number of people counted.  Along with sales data which includes the number of transactions through the course of a day, you can get your average sale/customer.  I know that the store I currently work for measures the number of customers and the number of transactions in a day and it provides the number of potential missed sales resulting from the difference in customer counts versus the number of transactions that took place in a day.  The VisiPlus customer counting can do all this and more.  In addition to the door counting system, this retail counting system also has overhead sensors that can be used to monitor customer movement near specific points such as high profile displays.
     Consider the opportunities that a door counting system with VisiPlus overhead sensors could provide you with.  How many times do you set up a display of new merchandise and not look at what impact it has on your sales.  You dress up a mannequin in a new suit, shirt, tie and shoes and leave it standing for a month.  Is it making a difference in your sales?  Is it generating traffic?  If it isn’t boosting sales it may need to be changed out for something else but with no measurements in place you won’t know.  Having a display up for the sake of a having a display is lost revenue.  The same goes for an endcap display.  The retail counting system can provide the information you need to get the biggest bang for the buck, so to speak.  One final thought on this, what if an overhead counter could identify locations that are NOT drawing customers?  You would have an opportunity to create a display that could be impactful and pull in those customers, especially if your customer counting system report indicates a high volume of traffic entering the store but not moving to that location.  
     It is also important to think about the data a door counting system can give in relation to transactions versus traffic flow.  If your business is drawing in a lot of customers but your transactions per customer are low, you can evaluate the possibility you are not optimizing your staffing.  Are people leaving without making a purchase because there are not enough employees to provide customer service assistance on the salesfloor?  Are customers annoyed at long lines at the registers and abandoning merchandise out of frustration for having to wait in line?  Visiplus can help you identify when and where you need to improve store staffing and even when you can reduce some of your staff for the slower periods of the day.
     A door counting system is more than just a tool to tell you how many people walked in and out of your store.  A VisiPlus system can give you the information edge you need over your competitors to improve efficiency, customer service and profits.
Need information on customer counting systems?  Give us a call at 1.770.426.0547 now

Door counts and customer counting systems sound so mundane. How do you get excited about the number of people who enter and leave your store? It only makes sense that your total sales receipts for the day tell you what happened in your business? If this is your perception of what a retail counting system can do, you are missing the bigger picture (and you may be missing sales as well). Of those people that entered your store and left, how many actually made purchases before exiting? How many electronic article surveillance alarms activate at the antennas during the day? This is not mundane information, this is data that can be used to improve your sales and drive up profitability. It can also help determine if there is a need for refresher training on EAS alarm response. Are employees reacting to EAS alarms properly and do alarm activations match the alarm response log? The VisiPlus customer counting system can provide you with useable activity report information that can assist you in a multitude of ways.  

It is important to know what a retail counting system does before we can understand how it can impact our store operations and profit line. A basic customer counting system counts the number of people passing through a door counting sensor installed at an entrance and exit and provides the number of people counted. Along with sales data which includes the number of transactions through the course of a day, you can get your average sale/customer. I know that the store I currently work for measures the number of customers and the number of transactions in a day and it provides the number of potential missed sales resulting from the difference in customer counts versus the number of transactions that took place in a day. The VisiPlus customer counting can do all this and more. In addition to the door counting system, this retail counting system also has overhead sensors that can be used to monitor customer movement near specific points such as high profile displays.

Consider the opportunities that a door counting system with VisiPlus overhead sensors could provide you with. How many times do you set up a display of new merchandise and not look at what impact it has on your sales. You dress up a mannequin in a new suit, shirt, tie and shoes and leave it standing for a month. Is it making a difference in your sales?  Is it generating traffic? If it isn’t boosting sales it may need to be changed out for something else but with no measurements in place you won’t know. Having a display up for the sake of a having a display is lost revenue. The same goes for an endcap display. The retail counting system can provide the information you need to get the biggest bang for the buck, so to speak. One final thought on this, what if an overhead counter could identify locations that are NOT drawing customers? You would have an opportunity to create a display that could be impactful and pull in those customers, especially if your customer counting system report indicates a high volume of traffic entering the store but not moving to that location.  

It is also important to think about the data a door counting system can give in relation to transactions versus traffic flow. If your business is drawing in a lot of customers but your transactions per customer are low, you can evaluate the possibility you are not optimizing your staffing. Are people leaving without making a purchase because there are not enough employees to provide customer service assistance on the salesfloor? Are customers annoyed at long lines at the registers and abandoning merchandise out of frustration for having to wait in line? Visiplus can help you identify when and where you need to improve store staffing and even when you can reduce some of your staff for the slower periods of the day.

A door counting system is more than just a tool to tell you how many people walked in and out of your store. A VisiPlus system can give you the information edge you need over your competitors to improve efficiency, customer service and profits.

 

Need information on Customer Counting Systems? Give us a call at 1.770.426.0547 now

 

 

Don’t Sell Yourself Short On Staffing Based On Sales; A Customer Counting System Carries More Clout

Having worked in retail for so many years now, I have always hated to see what I considered wasted payroll. Some stores seem to be over staffed when there is no need for it and then there are times I look around a store and can’t seem to find any help.When I get to a checkout counter and there is only one lane open and a line of customers waiting to check out, I shake my head and just wonder what is going on with that store’s payroll and scheduling. I have also been a Manager On Duty and experienced the frustration of a schedule that was too light due to an automated scheduling system that supposedly gave payroll hours based on “historical” data. How about a schedule based on numbers of patrons, not just sales data like dollars spent or someone’s perception of what payroll should be. How beneficial would it be to your store to have a customer counting system that provides actual head counts so you can staff your store effectively? 

 

The VisiPlus retail traffic counting system gives the store the ability to make accurate decisions on how many people should be staffed and at what times. Perhaps you staff your store with 10 employees every day from open to close. No changes to the schedule, just plug in 10 people and go. Do you truly need the same 10 people at 8:00 a.m. that you have scheduled at 10:00 p.m.? What time does your customer traffic really pick up? Wouldn’t it be nice to have 12 or 13 people on the schedule during your busiest hours? A customer counting system can help you do that. A door counting system works by measuring the people entering and exiting the building. Rather than estimating the number of patrons a store has had based on transactions, real numbers of patrons are counted.

 

 So what is the difference between estimated numbers and real customer counts through a retail traffic counting system? Estimating customer counts through sales does not take into account those customers who may have left the store without making a purchase due to frustrations at wait times. If there is inadequate staffing at peak hours, customers who may have been seeking sales floor assistance may not have received it.  Customers who saw the lines of a checkout counter and left due to the anticipated wait time are not counted. Customer counting systems give actual data and can provide day of the week and time break downs to make scheduling much more effective. I may need 10 people for 3 hours to stock merchandise and run the store, but if my counts show I have low customer counts for a few hours afterwards then I can send two or three workers home when the work is done. I can use historical counts to staff 13 or 14 people for 4 or 5 hours or more, based on what my door counting system has shown as peak times. In this way, I ensure ample coverage is in place to serve the additional foot traffic shopping in the store. Those additional three or four people can ensure I am serving my customers on the floor and getting them through the checkout lines quickly. As I improve my service, my sales will go up.

 

As a Manager On Duty I also closed a store with far too few people to get a proper recovery done. Because of poor scheduling we would have just enough staff to help customers, but not enough at those peak times to also recover the store as it was being torn up. Sales data showed a slowdown in traffic so, why have extra help at 10:00 p.m.? Basing staffing on the results of a door counting system, proper payroll allocation can be adjusted to make sure ALL tasks get done, patrons are served AND you get your staff out on time. I can’t tell you how much payroll I see overspent because staffs are kept past scheduled hours to straighten a store.

 

A retail counting system can help you be smarter in payroll spending. In doing so you will be able to better serve your customers, and increase transactions and dollars. Don’t depend on sales that have been missed as a measure of your customer traffic, see what a difference a customer counting system can make for your staffing model!

 

Need information on a customer counting system?  Give us a call at 1.770.426.0547 now.