Show Some Swag With Bottle Service
What separates a successful nightclub from your average bar scene? You need a great location, of course. You don’t want to open a new place in a bad part of town, or you’ll never get the place filled to capacity. People want to have a good time without worrying about being mugged when they leave or having their car broken into. Next you need an awesome DJ. You can’t just hire any guy off the street to spin; it has to be someone that is well-known and talented. Live music is always a great option as well. Another thing you should consider is bottle service. Yes, this is a VIP service and yes, it can be expensive for the patrons, but is it worth it? I’ll let you decide for yourself.
Average bar or nightclub: Everybody pays the same price and waits in the same general admission line for the doors to open. The people that get there first will get tables with chairs and the rest have to just settle for what they can find. Some will get isolated tables around the perimeter that have no chairs, but at least they have somewhere to sit their drinks down. That is, of course, after they have waited at the bar, fighting to get the attention of the bartender so they could order those drinks. If it is a busy night, the drinks can vary greatly. When the bartender starts getting tired or stressed out, they may start under or over pouring the cocktails. Everybody is treated with the same level of mediocre service.
A nightclub that offers bottle service: Whether they arrive at the time the doors open or they roll up around midnight, the group that got reservations for bottle service gets to bypass the line and go right in. They go straight to their designated table that is in a prime spot near the dance floor and has a great view of the live entertainment as well. Their table serves as their home base, so they have somewhere to put their stuff and they have seats for when they want to take a break from the dance floor. Their designated hostess brings them their prepaid top shelf liquors, mixers, ice and clean glasses right to their table, so there is no need to fight the crowd at the bar. When someone in the group is ready for a drink or a refill, the hostess comes over and removes the bottle lock and pours the drinks for them. (The bottles cannot be left unattended and open on the tables, so the bottle locks are necessary. But that keeps everyone safe.)
Bottle service offers your patrons a chance to feel like celebrities. The group will usually be splitting the cost which includes the table, a minimum number of bottles, and usually the gratuity. So they can feel cool and look like big spenders without really having to be rich. Whether you’re there to just get out of the house or there for to celebrate a promotion: everybody just wants to have fun and feel special. You show them a good time, keep them safe, and they will become loyal to your nightclub and they won’t go to your competition. Bottle service also helps your establishment avoid serving a minor. The hostess knows who is supposed to be at the table, so if someone new joins the party, she can check their ID before she removes the bottle locks for the next round of drinks. A busy, overworked bartender is less likely to check for proof of age every time, especially if they are swamped with people on all sides of the bar.
Get more information on Bottle Service. Contact us or call. 1.770.426.0547