Bottle service-5 WC blog 63
Nightclub-5
Bottle Lock-5
Revel In More Revenue By Adding Bottle Service
If you already own a nightclub or bar, I’m probably not going to be able to tell you much about how lucrative the club industry can be. I’m also not going to be able to tell you how many staff to hire, or what to charge for a drink. But, what I may be able to offer you is a suggestion that can make your business more profitable than it already is. Before I let you in on my suggestion, I would like to share some statistics from nciaa.com (Nightlife and Club Association of America). According to their website: “ A study conducted by Optimize Atlanta with participating Atlanta nightclubs and lounges, reveals interesting information about nightclubs, VIP, Bottle Service, and Group Dynamics. We learned that the average overall bottle price is $239; the overall average drink price is $10.50; 67% consume two or more drinks, shots or cocktails; and spend $55 on average.” Now, consider this information from howmuchisit.org: “…the most common way to charge for bottle service is per bottle. On average, depending on the type of alcohol served, plan on spending anywhere from $200 to as much as $800 per bottle.” They go on to say, “If you want to break it down per person, it is best to estimate $150 – $300 PER person.” So, according to the information from the two websites, the average club patron will spend $55 versus the bottle service patron who may spend as much as $300. The numbers are not guaranteed, part of what needs to be taken into consideration is what a nightclub is offering for their particular packages. No matter how you slice it though, this service can significantly increase a club owner’s profits.
So now you are wondering what a bottle service entails. It is a special offer to groups who are looking for a club that will treat them like VIP’s. This might be for a reunion, a birthday party, or perhaps an after- hours office party. The group pays a price based on the level of service they are seeking. The more amenities requested or the larger the party the more bottles are required to be ordered by the group. For example, a party of four seated in a booth by the dance floor might be charged a price that includes a single bottle of champagne or other top shelf spirit. The alcohol they order should come with a bottle lock and the package price includes a waiter or waitress dedicated to serving the party during the night. The server has a bottle lock key that will permit only the dedicated server to open the bottle and pour drinks. The bottle lock keeps anyone not affiliated with the group from pilfering drinks from the bottle. It also allows the server to control the serving sizes to ensure alcohol measurements are proper. The bottle lock is tamper proof so if someone were to pick up the bottle and take it somewhere to open it, chances are they will break the bottle rather than get it open.
Clubs also benefit with the service because the dedicated server can be more committed to building rapport with the group they are assigned to and will be able to identify if a member of the party might be having too much to drink. If the server believes the customer is too intoxicated a ride home with a designated driver or a cab can be arranged. The bottle lock gives staff the ability to cut off that patron’s alcohol consumption.
Customers will love the opportunity to receive VIP treatment and to be the center of attention. Nightclub owners will enjoy the increased profits that a bottle service will provide.
For more information on bottle service, contact us or call 1.770.426.0547
If you already own a nightclub or bar, I’m probably not going to be able to tell you much about how lucrative the club industry can be. I’m also not going to be able to tell you how many staff to hire, or what to charge for a drink. But, what I may be able to offer you is a suggestion that can make your business more profitable than it already is. Before I let you in on my suggestion, I would like to share some statistics from nciaa.com (Nightlife and Club Association of America). According to their website: “ A study conducted by Optimize Atlanta with participating Atlanta nightclubs and lounges, reveals interesting information about nightclubs, VIP, Bottle Service, and Group Dynamics. We learned that the average overall bottle price is $239; the overall average drink price is $10.50; 67% consume two or more drinks, shots or cocktails; and spend $55 on average.” Now, consider this information from howmuchisit.org: “…the most common way to charge for bottle service is per bottle. On average, depending on the type of alcohol served, plan on spending anywhere from $200 to as much as $800 per bottle.” They go on to say, “If you want to break it down per person, it is best to estimate $150 – $300 PER person.” So, according to the information from the two websites, the average club patron will spend $55 versus the bottle service patron who may spend as much as $300. The numbers are not guaranteed, part of what needs to be taken into consideration is what a nightclub is offering for their particular packages. No matter how you slice it though, this service can significantly increase a club owner’s profits.
So now you are wondering what a bottle service entails. It is a special offer to groups who are looking for a club that will treat them like VIP’s. This might be for a reunion, a birthday party, or perhaps an after- hours office party. The group pays a price based on the level of service they are seeking. The more amenities requested or the larger the party the more bottles are required to be ordered by the group. For example, a party of four seated in a booth by the dance floor might be charged a price that includes a single bottle of champagne or other top shelf spirit. The alcohol they order should come with a bottle lock and the package price includes a waiter or waitress dedicated to serving the party during the night. The server has a bottle lock key that will permit only the dedicated server to open the bottle and pour drinks. The bottle lock keeps anyone not affiliated with the group from pilfering drinks from the bottle. It also allows the server to control the serving sizes to ensure alcohol measurements are proper. The bottle lock is tamper proof so if someone were to pick up the bottle and take it somewhere to open it, chances are they will break the bottle rather than get it open.
Clubs also benefit with the service because the dedicated server can be more committed to building rapport with the group they are assigned to and will be able to identify if a member of the party might be having too much to drink. If the server believes the customer is too intoxicated a ride home with a designated driver or a cab can be arranged. The bottle lock gives staff the ability to cut off that patron’s alcohol consumption.
Customers will love the opportunity to receive VIP treatment and to be the center of attention. Nightclub owners will enjoy the increased profits that a bottle service will provide.
For more information on bottle service, contact us or call 1.770.426.0547
