Grocery Store Fails To Grasp Genius Of Bottle Locks; Don’t Give Thieves An Opportunity To Steal Spirits.
I was really dismayed the other day when I walked into one of my favorite grocery stores. The entire store has been remodeled since I last visited this particular location and I noticed several interesting modifications. The pharmacy for this location has been removed, check-out lanes seem to be less cluttered and I think they have removed fixtures, allowing cashiers to be seen by customers and allowing cashiers to see out into the store. Some food categories have been reduced in the number of selections and other categories have significantly increased. One such area is in the wine and champagne selections. Now my dismay was not in the new layout, my disappointment was that I recognized that the planners have obviously NOT read any of my articles on liquor bottle security. Not only did I fail to observe a single bottle lock in use whatsoever, much to my chagrin the store even had bottles in a locking display case! Since this particular chain of stores is my favorite (because my sons work for them, I am a little biased) I want to see them keep prices low for everyone and bottle locks on their products would be a good start.
It is quite obvious, in my opinion that since this store is not using bottle locks, there are people out there still not familiar with what bottle locks are and how they help a store keep prices low. Bottle locks are designed for liquor bottle security (as well as wines) because they are anti-theft devices that are secured on a bottle and cannot be removed without a special detachment tool. The locking device covers the bottle cap and part of the bottle neck, keeping patrons from being able to open the merchandise and drink the contents. Therefore, even if a shoplifter could get a wine or spirit out of the store or business, they wouldn’t be able to drink from it. Without access, what is the point of stealing the bottle? Even if it is going to be resold in an Organized Retail Theft situation, those people won’t be able to resell it and so the merchandise is of no value to them. Thus, at a minimum, simply using liquor bottle security devices acts as a deterrent to would-be thieves.
Another factor that is overlooked is that Alpha security devices are sensitized to activate electronic article surveillance (EAS) alarm antennas. When wines or spirits are purchased the locks are removed by the cashier and placed to the side for re-use on new merchandise. When someone attempts to spirit away spirits (pun intended) and the lock is still in place, the EAS antenna alarm sounds an alert and provides an opportunity for store staff to respond and retrieve the goods. 3-alarm devices also have an alarm built into the lock that annunciates when the antennas are breached and the device is carried out of the building. This alert can cause the perpetrator to drop the merchandise and possibly run.
So if merchandise is not being stolen, the end result is that merchandise stays in the store and is available for sale to honest patrons. Theft drops dramatically and profit from sales increases. Bear in mind, it is not uncommon for a shopper to look for a specific product and if it is not on the shelf where it should be, they will frequently leave. They may not bother to ask for assistance since they assume that an empty shelf means the store is sold out. A bottle lock installed on the merchandise helps owners ensure merchandise will stay where it is intended to stay, on the shelf and available for sale.
Use a bottle lock on each of your wines and spirits and you will be surprised at how quickly you will see a return on your investment. The only thing you won’t lock up is the joy bottled up inside you when you see profits grow.
Get more information on bottle locks, contact us or call 1.770.426.256 today.