Alpha Keepers-5                                                                                                   WC blog 229
Protect infant formula-3
Prevent shoplifting-4
Empty Shelves Of Infant Formula Starving Your Profits?  Prevent Shoplifting With Alpha Keepers; Part 1
     Many of you are familiar with Alpha Keepers, the anti-theft devices used to prevent shoplifting.  You’ve seen these clear boxes protecting DVD’s, video games and if you’ve been to some of the bigger retail stores, even health and beauty products.  What you may not know about Alpha Keepers is that they are also available to protect infant formula.  Why would baby formula need to be protected?  If your store(s) sell baby formula you need to know that it is a high theft item for several reasons which I will discuss shortly.  I used to work for a big box retail store and it was a theft issue for us, but we were limited in what we could do to prevent the theft of our cans.  We marked our cans with permanent stickers, we put security cameras in the area and we conducted live surveillances but we never made significant apprehensions.  We knew from our inventory numbers they were going missing, we just struggled to prevent shoplifting of the merchandise.  We would have been far more successful if we had Alpha Keepers at the time to aid us.  
     I have been to stores that use locking display cases to protect infant formula but this is not the best method to prevent shoplifting.  Alpha Keepers designed for baby formula are better suited for driving up sales and keeping shortage down.  The clear, solid plastic design permits parents or caregivers to read labels, note warnings and see content information about the product.   The keepers are also built so that they can be detected when they are in the range of electronic article surveillance antennas.  Keepers are detected by antennas and cause an antenna alarm and lights to be set off when a box gets too close to the antenna.  This means that when a shoplifter attempts to smuggle product out the door, even if hidden under clothes or in a bag, alarms warn employees a theft is occurring.  Employees can then take steps to recover the merchandise.  Sales improve because merchandise that was being stolen is now on the floor and available to honest customers.  The shopper can carry the item around without the bother of waiting for an employee with a key to come by and unlock a case, then walk the merchandise to the register for the patron.  Shoppers that don’t have to wait are more prone to buy what they came to the store to pick up.
     What is driving this theft of baby formula are two major factors. First, the high price of formula makes it difficult for many families to afford it, especially if it is one of the specialty products.  I can tell you that when our twins were born, my wife and I had to put them on a special formula that cost us around $29.00 a can. The regular can at that time was around $10.00 each.  The price of the specialty formula has now almost doubled since that time.  You can guess that it was a struggle to keep up with this for two babies. We were a fairly young family at the time and we incurred a significant amount of credit card debt to ensure our babies were fed.  For a family without the resources we had available to us, I can only imagine the fear and anxiety this could cause.  I am not justifying that anyone would steal anything, especially with government and charitable aid available, but it is a little easier to understand how a mother or father might be tempted to steal to provide for a baby. 
    In part 2 of this series I will tackle the second major reason for the high theft of this item. Regardless of the reason for theft, it is important for store owners to protect infant formula from shoplifting but lock up cases or limiting quantities on display are not the best defense.  Use Alpha Keepers to prevent shoplifting and keep product available for paying customers.  Your customers will thank you with continued patronage and sales.  
Alpha Keepers are important and we can help you with it.  Call 1.770.426.0547 and let’s talk.
 
     

Many of you are familiar with Alpha Keepers, the anti-theft devices used to prevent shoplifting.  ou’ve seen these clear boxes protecting DVD’s, video games and if you’ve been to some of the bigger retail stores, even health and beauty products.  hat you may not know about Alpha Keepers is that they are also available to protect infant formula.  hy would baby formula need to be protected?  f your store(s) sell baby formula you need to know that it is a high theft item for several reasons which I will discuss shortly. I used to work for a big box retail store and it was a theft issue for us, but we were limited in what we could do to prevent the theft of our cans. We marked our cans with permanent stickers, we put security cameras in the area and we conducted live surveillances but we never made significant apprehensions.  e knew from our inventory numbers they were going missing, we just struggled to prevent shoplifting of the merchandise.  We would have been far more successful if we had Alpha Keepers at the time to aid us.  

I have been to stores that use locking display cases to protect infant formula but this is not the best method to prevent shoplifting. Alpha Keepers designed for baby formula are better suited for driving up sales and keeping shortage down. The clear, solid plastic design permits parents or caregivers to read labels, note warnings and see content information about the product. The keepers are also built so that they can be detected when they are in the range of electronic article surveillance antennas. Keepers are detected by antennas and cause an antenna alarm and lights to be set off when a box gets too close to the antenna. This means that when a shoplifter attempts to smuggle product out the door, even if hidden under clothes or in a bag, alarms warn employees a theft is occurring. Employees can then take steps to recover the merchandise. Sales improve because merchandise that was being stolen is now on the floor and available to honest customers. The shopper can carry the item around without the bother of waiting for an employee with a key to come by and unlock a case, then walk the merchandise to the register for the patron. Shoppers that don’t have to wait are more prone to buy what they came to the store to pick up.

What is driving this theft of baby formula are two major factors. First, the high price of formula makes it difficult for many families to afford it, especially if it is one of the specialty products. I can tell you that when our twins were born, my wife and I had to put them on a special formula that cost us around $29.00 a can. The regular can at that time was around $10.00 each. The price of the specialty formula has now almost doubled since that time. You can guess that it was a struggle to keep up with this for two babies. We were a fairly young family at the time and we incurred a significant amount of credit card debt to ensure our babies were fed. For a family without the resources we had available to us, I can only imagine the fear and anxiety this could cause. I am not justifying that anyone would steal anything, especially with government and charitable aid available, but it is a little easier to understand how a mother or father might be tempted to steal to provide for a baby. 

   

In part 2 of this series I will tackle the second major reason for the high theft of this item. Regardless of the reason for theft, it is important for store owners to protect infant formula from shoplifting but lock up cases or limiting quantities on display are not the best defense. Use Alpha Keepers to prevent shoplifting and keep product available for paying customers. Your customers will thank you with continued patronage and sales.  

 

Alpha Keepers are important and we can help you with it. Call 1.770.426.0547 and let’s talk.