EASy Bottle: The Way to Make Bottle Service EASy!
Your patrons love the upscale feel and atmosphere of it. You love the convenience and increased sales. If you are in the high end bar and nightclub business you probably know exactly what I am talking about. Yes, that is correct; I am referring to bottle service. Your patrons get the special atmosphere of purchasing their own bottle of spirits and having it available at their table to pour rather than having to go to the bar each time and purchase individual drinks or order rounds of drinks from the waitress.
What possibly could be the downside of that? Well, as a former traffic accident reconstructionist who has seen more than his fair share of alcohol-involved motor vehicle accidents, I can definitely think of a couple of downsides. Ask yourself how likely it would be for your patrons to become extremely intoxicated if they had the bottle sitting on their table in your nightclub and were allowed to serve themselves. You should be flinching a little by now. Let’s add to that the reality that many states prohibit patrons from pouring their own alcohol and now I should have you squirming. No one wants to be on the end of a personal liability suit for allowing someone to be served while intoxicated resulting in a motor vehicle death. Now the sweat should be pouring off of you!
So how do we address these concerns and still have the ability to offer the service? What kind of technological solutions might help us limit our liability and still allow our patrons the atmosphere of bottle service and us the convenience and added profits of selling alcohol by the bottle? There are a couple of solutions that I know about and one stands out for its convenience and affordability. Let’s discuss them.
The first solution, which has been in place in many of your high end establishments is the locking table. The bottles are kept at the patron’s table as we would want them to be; however, they are kept in a locking compartment located in the table. What does that do for your ability to design your nightclub floor with the tables that you want? Not much. You have to purchase specialized tables from specific vendors in limited styles that will cost you thousands of dollars. I would have to agree with you that does not sound too appealing.
The second solution might get your attention. It is something that I came across from Alpha called the EASy bottle lock. It is a modification to the bottle and not the table – a significant price difference. It is actually a locking cap that your server puts over the bottle and uses a special EASy bottle key to unlock it and serve your patrons when they desire. The patrons have the bottle but not the special key so they cannot pour their own drinks. Should they try to force the issue, the bottle will break before the bottle lock gives way. The bottle key is a special controlled key that is easily kept on the nightclub style wardrobe of your servers on a special high-grade retractor so it won’t become lost and have to be fumbled for in their clothing.
In addition, a special policy is provided with purchase so your patrons will understand the importance of controlling the keys and not allowing them to get out to the general public. As a loss prevention professional, this is an important feature as the keys have to be controlled for the bottle service program to be effective using the EASy bottle locking cap system.
Let the EASy bottle locking system take that hand-wringing and perspiration from you by continuing to offer the valuable bottle service while limiting your exposure to state dram shop liability. It is an affordable solution to the potential serious concerns that are inherent in an ill-conceived bottle service.
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