Checkpoint Hard Tags Allow Retailers To Keep Merchandise Accessible To Customers
Are you a store owner looking for solutions to stop shoplifting but you are concerned about whether EAS tags or Checkpoint hard tags would detract from your merchandise or store displays? You are not alone, according to the 2014-2015 Global Retail Theft Barometer, “Key product-specific solutions deployed by U.S. retailers to prevent retail theft included EAS (electronic article surveillance – Labels and Hard Tags/EAS antennas)(68%), spider wraps/security keepers (41%), and advanced inventory control tactics (27%). According to the retailers, the major issue while using these solutions is the need to ensure that the product remains within the reach of the customer so that they can touch or try them, while also ensuring that the entire set up looks attractive.” (pg. 57). Checkpoint hard tags like the Auto Peg Tag provide the retailer the advantage of Electronic Article Surveillance protection while maintaining the visual impact of a display and having little impact on the amount of merchandise displayed on peg hooks.
The Auto Peg Tag is an electronic article surveillance enabled tag that is placed on the merchandise packaging to cover the peg hole and part of the package itself. Whether the packaging is cardboard or plastic blister packaging, these Checkpoint hard tags are designed to fit over the peg hole opening and clip together. If merchandise that is protected with the tag is carried through an electronic article surveillance antenna the antenna has built in lights that flash and a loud audible alarm to catch the attention of store personnel. Employees respond to the alarm and through receipt checks or bag checks, determine the cause and recover unpaid merchandise.
Display set up is important because it makes merchandise “shoppable” and draws customer’s attention to the merchandise. I have worked for stores that did a great job of creating attractive displays and maintaining planogram integrity, even when merchandise has gone clearance and the planogram is “breaking”. I have also worked in a store that did not do a good job of straightening or “zoning” merchandise and it caused many customers to walk away rather than dig to find a price or what they wanted. When Auto Peg Tags are used, the merchandise does not lose any of its visual attractiveness nor does it detract from a planogram. The tags are either ordered in yellow or white so customers, especially criminals, will see that the merchandise is security protected. Little of the packaging is covered, allowing customers to read all of the manufacturer’s selling points and labels.
Retailers that have been successful and grown over the years also recognize that their customers want to be able to handle merchandise not just look at it through a glass display case. Sometimes shoppers just want to be able to turn merchandise over and read instructions or specifications that cannot be done when it sits in a showcase. One example that comes to mind is razor blades. I have seen them arranged in a locked display case that required an associate with a key to come over and get the merchandise out of lock-up. A much more effective security measure is to use an Auto Peg Tag. Customers don’t want to wait for service just to look at package information nor do they want to wait to make a purchase. Customers that have to wait will leave a store and not make a purchase resulting in lost revenue for a retailer. Checkpoint hard tags provide protection of merchandise and freedom for owners to set up user friendly displays for products.
Keep your store displays looking attractive and your merchandise accessible to your customers. Use the Auto Peg Tag and other Checkpoint hard tags to protect merchandise with electronic article surveillance technology while having the confidence that your customers can select merchandise and browse the store at their leisure. Store profits will grow and shortage will decrease and that’s what makes store owners happy.
Get more information on Checkpoint hard tags, contact us or call 1.770.426.0547 today.