Bottle Service Helps Create A Controlled And Safer Environment
Nightclubs tend to get a reputation for being a nuisance in the communities where they are located. Complaints from residents include loud noise, litter, violence and underage drinking. Of course club owners recognize that having a poor reputation has a negative impact on sales and attendance. The difficulty for the club owner or manager is trying to get all of the negatives under control and create a business model that is welcome in the community and by neighboring businesses. Is there any easy solution to establishing a solid reputation among the public? It is my contention that if you start a bottle service as part of your operation you can make strides in building a positive reputation and at the same time increasing your profits.
The bottle service itself is really just offering a VIP option for your guests to purchase. Clients will make a reservation either over the phone or online and purchase a VIP package. The nightclub establishes different packages based on the size of the party making the reservation, the number and type of wine or spirit bottles being offered in the package (usually a top shelf brand) and the setting for the group. For example a party of four may be looking for a booth located near the DJ. A group of twenty celebrating a birthday party may want a private room with a view of the dance floor. The club then has a server dedicated to waiting on the group for the night. The bottle(s) of alcohol ordered by the group are delivered to the table with bottle locks on them. The waiter or waitress dedicated to the group has the detachment key for the bottle locks and serves the drinks for the group. Consider the benefits afforded the club by controlling the drinks being served to a group and the ability of the server to monitor his or her patrons. A trained server can make management aware of a patron they feel is becoming too intoxicated or obnoxious to other customers. That server can also choose not to open a bottle lock, and refuse to serve additional drinks to a member of the group who they deem to have had too much to drink.
Here is where I think the addition of the bottle service can help address several of the concerns I mentioned earlier. According to The World Health Organization, in a report titled, “Youth violence and alcohol”, “HARMFUL AND HAZARDOUS alcohol use are risk factors both for being victimized and perpetuating youth violence. Youth violence takes many forms including bullying, gang violence, sexual aggression and assaults occurring in streets, bars and nightclubs” (emphasis mine). The report goes on to list the environment in clubs and bars as a contributing factor to violence, “Uncomfortable, crowded and poorly managed drinking venues contribute to increased aggression among drinkers.” Many clubs do permit young adults under the age of 21 to enter their establishments with the stipulation that they are not to be served alcohol. This is supposed to be enforced by checking ID cards and then usually the hand is stamped. Certainly we know that many of these underage patrons still manage to get hold of alcoholic beverages while in the building. This can then lead to the problems of violence, aggressive behavior and the legal ramifications of serving to underage persons. On top of this the club owner still has legal concerns if a patron leaves and drives away and is involved in a vehicle accident. Having a bottle service gives the nightclub more control over those who are in a party, with a dedicated server providing personal service and knowing who is a part of the group. The server also controls the dispensing of drinks with the bottle lock and detachment key and therefore can play a significant factor in preventing underage drinking. As your staff pays closer attention to the patrons the opportunities for loud noise, obnoxious behavior and violence is diminished.
Operating your nightclub with a bottle service and also using bottle locks will aid you in controlling your environment and keeping neighboring business owners happy. You will also see your profits increase as customers look to your club for that VIP treatment.
For more information on bottle service, contact us or call 1.770.426.0547