Protect Fragrance-4 WC blog 298
Alpha Keepers-4
Prevent Shoplifting-4
Perfume Sampling Stinks When It Causes Shortage; Protect Fragrance Bottles From Fraud And Theft With Alpha Keepers
Do you know what stinks? Fragrances, perfumes and body sprays, when they are all mixed together around a perfume counter or a fragrance aisle of a store. Whatever you want to call it, there are few odors worse than this to give someone (me) a headache or nauseated feeling. Sometimes it can be so overwhelming I can almost taste it! If you have ever seen the movie “Elf”, there is a scene where a sales clerk wants the main character Buddy to smell a sample of a perfume. He doesn’t realize what it is and he sprays it in his mouth and makes a horrible face and screams…that’s kinda like me walking through a perfume cloud in a store. Aside from the odors though, there is another problem that retailers cope with in a perfume department. The tester bottles run out and so the customers take the initiative to open a new bottle to bathe in. Where is the problem in this? Well, aside from the nasal nightmare that results from these perfume parties, retailers experience shortage. Opening a new bottle and spraying the contents means that a buyer won’t purchase it (who wants to buy a used bottle of perfume?). That bottle has to be marked out of stock and could result in lost profit. There is an easy fix to the problem, using Alpha Keepers to protect fragrance in your shop.
If you have ever paid particular attention, perfume bottles tend to come in a large assortment of designs and shapes, all geared to draw consumer attention. You don’t want to do anything that will hinder the attraction of the customer to the bottle design and that is one of the benefits of using Alpha Keepers. They are clear, hard plastic containers that prevent shoplifting but still allow a customer to see the bottle and be drawn to it. The keeper boxes lock so there is no concern over someone taking the merchandise out and sampling the product. The boxes also prevent shoplifting because they are secure and have radio frequency coils built into them. If a shoplifter takes a Keeper that is protecting a fragrance bottle into the area of electronic article surveillance (EAS) antennas, the antennas alert nearby employees to the attempted theft. LED lights flash and a loud alert signal sounds providing staff an opportunity to conduct a receipt check to retrieve the merchandise. Frequently the alarm startles a thief and results in them dropping merchandise and running rather than risking being caught with stolen goods.
There were many times I would do theft audits and come across partial bottles of perfume (and empty packages too). I pulled the partial bottles and had them marked out of stock and labeled them with a “tester” label and put them back on display. The hope was to minimize additional markdowns due to customers opening more bottles of the same product to sniff. Each time a bottle had to be marked out, the store was impacted by shortage. The only other options to protect fragrance at the time was placing EAS labels on the packages, locking them up in a display case or if the product was in a clamshell package we put them on locking peg hooks. Lock up cases and locking peg hooks required someone with a key to be available to open or unlock the case or hook when a customer wanted to look at an item. This was a poor option because customers had to wait for assistance. If it took too long for an associate to get to the patron, they would leave and a potential sale was lost. Using Alpha Keepers to protect fragrance is a solution I wish I had available to me. I could have used it to prevent shoplifting AND to stop the sampling of merchandise. They are also a sales driver, giving customers the ability to pick up an item, carry it around the store and take it to checkout at their convenience.
Use vendor supplied testers to give customers a sniff of the perfume they are interested in. Use Alpha Keepers to protect fragrance profit and prevent shoplifting at the same time. Get a whiff of more green in your cash registers!
Get more information on Alpha Keepers, contact us or call 1.770.426.0547 today.
Do you know what stinks? Fragrances, perfumes and body sprays, when they are all mixed together around a perfume counter or a fragrance aisle of a store. Whatever you want to call it, there are few odors worse than this to give someone (me) a headache or nauseated feeling. Sometimes it can be so overwhelming I can almost taste it! If you have ever seen the movie “Elf”, there is a scene where a sales clerk wants the main character Buddy to smell a sample of a perfume. He doesn’t realize what it is and he sprays it in his mouth and makes a horrible face and screams…that’s kinda like me walking through a perfume cloud in a store. Aside from the odors though, there is another problem that retailers cope with in a perfume department. The tester bottles run out and so the customers take the initiative to open a new bottle to bathe in. Where is the problem in this? Well, aside from the nasal nightmare that results from these perfume parties, retailers experience shortage. Opening a new bottle and spraying the contents means that a buyer won’t purchase it (who wants to buy a used bottle of perfume?). That bottle has to be marked out of stock and could result in lost profit. There is an easy fix to the problem, using Alpha Keepers to protect fragrance in your shop.
If you have ever paid particular attention, perfume bottles tend to come in a large assortment of designs and shapes, all geared to draw consumer attention. You don’t want to do anything that will hinder the attraction of the customer to the bottle design and that is one of the benefits of using Alpha Keepers. They are clear, hard plastic containers that prevent shoplifting but still allow a customer to see the bottle and be drawn to it. The keeper boxes lock so there is no concern over someone taking the merchandise out and sampling the product. The boxes also prevent shoplifting because they are secure and have radio frequency coils built into them. If a shoplifter takes a Keeper that is protecting a fragrance bottle into the area of electronic article surveillance (EAS) antennas, the antennas alert nearby employees to the attempted theft. LED lights flash and a loud alert signal sounds providing staff an opportunity to conduct a receipt check to retrieve the merchandise. Frequently the alarm startles a thief and results in them dropping merchandise and running rather than risking being caught with stolen goods.
There were many times I would do theft audits and come across partial bottles of perfume (and empty packages too). I pulled the partial bottles and had them marked out of stock and labeled them with a “tester” label and put them back on display. The hope was to minimize additional markdowns due to customers opening more bottles of the same product to sniff. Each time a bottle had to be marked out, the store was impacted by shortage. The only other options to protect fragrance at the time was placing EAS labels on the packages, locking them up in a display case or if the product was in a clamshell package we put them on locking peg hooks. Lock up cases and locking peg hooks required someone with a key to be available to open or unlock the case or hook when a customer wanted to look at an item. This was a poor option because customers had to wait for assistance. If it took too long for an associate to get to the patron, they would leave and a potential sale was lost. Using Alpha Keepers to protect fragrance is a solution I wish I had available to me. I could have used it to prevent shoplifting AND to stop the sampling of merchandise. They are also a sales driver, giving customers the ability to pick up an item, carry it around the store and take it to checkout at their convenience.
Use vendor supplied testers to give customers a sniff of the perfume they are interested in. Use Alpha Keepers to protect fragrance profit and prevent shoplifting at the same time. Get a whiff of more green in your cash registers!
Get more information on Alpha Keepers, contact us or call 1.770.426.0547 today.
Wardrobing -4 WC Blog 361
Return Fraud -3
Alpha Shark Tags – 3
Clothing Retailers Closing Shops Due To Decreased Profits; Improve Profits And Prevent Wardrobing And Return Fraud With Alpha Shark Tags
I was walking through a mall in our area a few days ago and noticed a number of empty spaces where clothing stores once stood. I find it somewhat depressing to be quite honest. I was also alarmed that an anchor store in that same mall was on an initial list of store closings this major chain was going to shut down. Every indicator seems to point to these stores not being as profitable as they once were. Some are struggling due to theft, some are just not appealing to what the customers want or the prices are not competitive with online stores. I also wonder how much is due to return fraud that these stores may be experiencing. I know from my many years in Retail Loss Prevention that there is a significant amount of abuse of store return policies. A number of people purchases clothes, wear them and return them getting full refunds for their purchases. It happens frequently enough that there is even a name for it, wardrobing. For store managers it can be difficult to distinguish between clothes that have been worn a few times and those that were tried on. I found it disturbing that there are websites, discussion boards and blogs that discuss how items can be re-ticketed and returned.
For those who are unfamiliar with wardrobing it is quite simply the act of purchasing clothes with the intent of wearing it once or twice and returning the item for a full refund. Those who engage in this pretend to justify it by suggesting that they are staying within the policies the stores set up. This is simply an excuse. To purchase an item and try it on at home and decide you don’t like it is one thing. To purchase an item so you can wear it out and be seen in it and then return it is deceitful and does constitute return fraud (but is not necessarily illegal). There is one sure method to prevent this type of fraud and a few other steps a retailer can take to deter it. Placing Alpha Shark Tags on a garment is the sure method of prevention and can be used by online retailers and brick and mortar stores. A Shark Tag is not an anti-theft device, it is a one-time use brightly colored tag that is pinned to a garment. The tag stays on the clothes when they are bought and the customer cuts it off after they get home and decide they want to keep the item. The store return policy should stipulate that without the tag intact on the merchandise, no refund is permitted.
What else can retailers do to try to prevent wardrobing, in addition to using Alpha Shark Tags, especially since the internet is filled with tips for how to get around return policies?
• Have the store return policy clearly stated at the point of sale and if possible have it print as a message on the receipt.
• The internet provides tips on how to hide merchandise hang tags and reattach them. This means it is important for store personnel to look for other indicators the item was worn. Look for food or make-up stains. Smell for odors of cologne, perfume or cigarette smoke, all of which could point to the clothes having been worn out somewhere.
• Charge a restocking/cleaning fee for merchandise that has the signs mentioned above, smells, stains and possible rips or tears. Anything that would require a merchant to possibly suspect wardrobing has occurred and cause them to have to mark down merchandise would be included.
• Be consistent with your policies and back up your return desk team. If you or your managers become wishy washy or “do it this one time” you take away the credibility of your employees and undermine them. You also cannot track how many “one times” you gave someone.
Of course there is never a perfect system, but taking precautions can deter a lot of the return fraud that goes on in retail.
Is this the sole cause for the demise of many retailers? Certainly not, the internet has made shopping for clothes a very competitive business and people are going to go for the best value. But theft and fraud do take a toll on profits. Use Alpha Shark Tags on all clothing items, have a clearly stated return policy and stick by it. You’ll find you can remain very customer friendly and still be profitable without constantly fighting return fraud.
Get more information on wardrobing, contact us or call 1.770.426.0547 today.
I was walking through a mall in our area a few days ago and noticed a number of empty spaces where clothing stores once stood. I find it somewhat depressing to be quite honest. I was also alarmed that an anchor store in that same mall was on an initial list of store closings this major chain was going to shut down. Every indicator seems to point to these stores not being as profitable as they once were. Some are struggling due to theft, some are just not appealing to what the customers want or the prices are not competitive with online stores. I also wonder how much is due to return fraud that these stores may be experiencing. I know from my many years in Retail Loss Prevention that there is a significant amount of abuse of store return policies. A number of people purchases clothes, wear them and return them getting full refunds for their purchases. It happens frequently enough that there is even a name for it, wardrobing. For store managers it can be difficult to distinguish between clothes that have been worn a few times and those that were tried on. I found it disturbing that there are websites, discussion boards and blogs that discuss how items can be re-ticketed and returned.
For those who are unfamiliar with wardrobing it is quite simply the act of purchasing clothes with the intent of wearing it once or twice and returning the item for a full refund. Those who engage in this pretend to justify it by suggesting that they are staying within the policies the stores set up. This is simply an excuse. To purchase an item and try it on at home and decide you don’t like it is one thing. To purchase an item so you can wear it out and be seen in it and then return it is deceitful and does constitute return fraud (but is not necessarily illegal). There is one sure method to prevent this type of fraud and a few other steps a retailer can take to deter it. Placing Alpha Shark Tags on a garment is the sure method of prevention and can be used by online retailers and brick and mortar stores. A Shark Tag is not an anti-theft device, it is a one-time use brightly colored tag that is pinned to a garment. The tag stays on the clothes when they are bought and the customer cuts it off after they get home and decide they want to keep the item. The store return policy should stipulate that without the tag intact on the merchandise, no refund is permitted.
What else can retailers do to try to prevent wardrobing, in addition to using Alpha Shark Tags, especially since the internet is filled with tips for how to get around return policies?
• Have the store return policy clearly stated at the point of sale and if possible have it print as a message on the receipt.
• The internet provides tips on how to hide merchandise hang tags and reattach them. This means it is important for store personnel to look for other indicators the item was worn. Look for food or make-up stains. Smell for odors of cologne, perfume or cigarette smoke, all of which could point to the clothes having been worn out somewhere.
• Charge a restocking/cleaning fee for merchandise that has the signs mentioned above, smells, stains and possible rips or tears. Anything that would require a merchant to possibly suspect wardrobing has occurred and cause them to have to mark down merchandise would be included.
• Be consistent with your policies and back up your return desk team. If you or your managers become wishy washy or “do it this one time” you take away the credibility of your employees and undermine them. You also cannot track how many “one times” you gave someone.
Of course there is never a perfect system, but taking precautions can deter a lot of the return fraud that goes on in retail.
Is this the sole cause for the demise of many retailers? Certainly not, the internet has made shopping for clothes a very competitive business and people are going to go for the best value. But theft and fraud do take a toll on profits. Use Alpha Shark Tags on all clothing items, have a clearly stated return policy and stick by it. You’ll find you can remain very customer friendly and still be profitable without constantly fighting return fraud.
Get more information on wardrobing, contact us or call 1.770.426.0547 today.
Alpha Ink Tag-3 WC Blog 353
Retail Anti-Theft Devices – 3
An Odd Encounter With A shoplifter That Could Have Been Avoided By Using Alpha Ink Tags On Clothing
Most of the time shoplifters dress, act and look like you and me. There is nothing that necessarily stands out about them except the behaviors they are exhibiting. They may be looking at the ceiling for cameras, they shoot glances at employees who walk nearby or they seem to be overly friendly with staff. There are also shoplifters who dress unseasonably for the weather, they wear multiple layers of clothes or coats and jackets when it is far too warm. Some will wear ball caps and sunglasses into the store to keep from being recognized or to prevent Loss Prevention from catching their face on cameras. In my early days as a Loss Prevention Associate for a department store chain I had two different shoplifting incidents when the perpetrators went in the opposite direction. In the first instance the suspect was ‘shopping’ in our misses department and looking closely at the tags. It was obvious she was trying to locate retail anti-theft devices that would prevent shoplifting. It so happened our store used some soft tags but the only hard tags we used were similar to the Alpha Ink Tags on the market now. At the time this was a brand new protection item on the market. When my thief did not find a tag she would ball an item up and put it in her purse. If she was suspicious that an electronic article surveillance (EAS) soft tag was present she would generally leave the item alone.
To clarify for those who may not be familiar with them. EAS tags come in hard and soft versions and both work with EAS towers, usually located near entrances/exits of stores. Tags operate using a radio frequency signal that transmits from the tag and is detected by the tower. When a tag is carried too close to a tower an alarm in the tower sounds and employees are alerted and respond to conduct receipt checks and recover merchandise. Some tags, like the Alpha Ink Tag have the EAS capability AND dye packs in them. If a shoplifter attempts to pry a dye tag off, the packets of dye break and stain the merchandise rendering it useless. This was one of the retail anti-theft devices our store had started to use on some high theft clothing like ball caps, swimwear and blue jeans.
Back to my story. So the shoplifter was being selective, looking for any retail anti-theft devices and filling her purse with items that were not protected. My supervisor maintained camera surveillance and I went to the salesfloor to be closer and to observe. When the would-be thief was done she walked towards the exit doors. I stopped her and identified who I was and asked a female area supervisor to meet me at the security office where I was taking the suspect. We arrived at the room and entered and I told the woman to take the stolen merchandise out of her purse. After hemming and hawing for a few minutes and trying to deny she had anything she said she had to go to the bathroom. Often shoplifters will try to use this ploy as an excuse to run or dump merchandise in the restroom. When I told her she would have to wait for the police she started to squat over a trash can and threatened to use it. The supervisor I had with me and I were both shocked but I told her I would add additional charges if she did (I’m not sure what I would charge her with but I was flabbergasted at that point). She stood back up (thank goodness) and I finally got her to give me the clothes out of her purse. It was at that point my boss, still in the camera room called over my radio and said he thought she had also put merchandise under her clothes and to make sure I had the police check when they arrived. Well, that set the shoplifter off and she lifted her dress all the way over her head and yelled, “I don’t got nothing else!” Well, she wasn’t lying about that. I told her to put the dress down and sit in a chair. The police did arrive and took her to jail without further incident. She was a known crack addict and had multiple shoplifting charges on her record. Needless to say this was one of the strangest shoplifting incidents I have ever dealt with.
To store managers and owners today, I recommend you use Alpha ink tags on ALL of your clothing items to stop shoplifting. You’ll deter thieves and you will avoid strange and awkward encounters like mine.
Alpha Ink Tags are important and we can help you with it. Call 1.770.426.0547 and let’s talk.
Most of the time shoplifters dress, act and look like you and me. There is nothing that necessarily stands out about them except the behaviors they are exhibiting. They may be looking at the ceiling for cameras, they shoot glances at employees who walk nearby or they seem to be overly friendly with staff. There are also shoplifters who dress unseasonably for the weather, they wear multiple layers of clothes or coats and jackets when it is far too warm. Some will wear ball caps and sunglasses into the store to keep from being recognized or to prevent Loss Prevention from catching their face on cameras. In my early days as a Loss Prevention Associate for a department store chain I had two different shoplifting incidents when the perpetrators went in the opposite direction. In the first instance the suspect was ‘shopping’ in our misses department and looking closely at the tags. It was obvious she was trying to locate retail anti-theft devices that would prevent shoplifting. It so happened our store used some soft tags but the only hard tags we used were similar to the Alpha Ink Tags on the market now. At the time this was a brand new protection item on the market. When my thief did not find a tag she would ball an item up and put it in her purse. If she was suspicious that an electronic article surveillance (EAS) soft tag was present she would generally leave the item alone.
To clarify for those who may not be familiar with them. EAS tags come in hard and soft versions and both work with EAS towers, usually located near entrances/exits of stores. Tags operate using a radio frequency signal that transmits from the tag and is detected by the tower. When a tag is carried too close to a tower an alarm in the tower sounds and employees are alerted and respond to conduct receipt checks and recover merchandise. Some tags, like the Alpha Ink Tag have the EAS capability AND dye packs in them. If a shoplifter attempts to pry a dye tag off, the packets of dye break and stain the merchandise rendering it useless. This was one of the retail anti-theft devices our store had started to use on some high theft clothing like ball caps, swimwear and blue jeans.
Back to my story. So the shoplifter was being selective, looking for any retail anti-theft devices and filling her purse with items that were not protected. My supervisor maintained camera surveillance and I went to the salesfloor to be closer and to observe. When the would-be thief was done she walked towards the exit doors. I stopped her and identified who I was and asked a female area supervisor to meet me at the security office where I was taking the suspect. We arrived at the room and entered and I told the woman to take the stolen merchandise out of her purse. After hemming and hawing for a few minutes and trying to deny she had anything she said she had to go to the bathroom. Often shoplifters will try to use this ploy as an excuse to run or dump merchandise in the restroom. When I told her she would have to wait for the police she started to squat over a trash can and threatened to use it. The supervisor I had with me and I were both shocked but I told her I would add additional charges if she did (I’m not sure what I would charge her with but I was flabbergasted at that point). She stood back up (thank goodness) and I finally got her to give me the clothes out of her purse. It was at that point my boss, still in the camera room, called over my radio and said he thought she had also put merchandise under her clothes and to make sure I had the police check when they arrived. Well, that set the shoplifter off and she lifted her dress all the way over her head and yelled, “I don’t got nothing else!” Well, she wasn’t lying about that. I told her to put the dress down and sit in a chair. The police did arrive and took her to jail without further incident. She was a known crack addict and had multiple shoplifting charges on her record. Needless to say this was one of the strangest shoplifting incidents I have ever dealt with.
To store managers and owners today, I recommend you use Alpha ink tags on ALL of your clothing items to stop shoplifting. You’ll deter thieves and you will avoid strange and awkward encounters like mine.
Alpha Ink Tags are important and we can help you with it. Call 1.770.426.0547 and let’s talk.
