As a store owner have you ever thought about how many times you have shot down ideas that could help you stop shoplifting in your store? How many times do we say “No” to ideas and suggestions and even questions in a normal business day? I bring this up because recently I attended a meeting of library employees in our state. One of the items of interest that really perked up my ears was a comment by one of the presenters. She said that in her library several years ago they started tracking all of the things they said “No” to during a day. At the end of a specified period of time they look at their compiled list and try to find out what they could do to change those “No’s” to a “Yes”. The idea is to improve the customer service they provide to their patrons. I LOVE this idea. In fact we are starting our own form of this in our library now. We have always attempted to be responsive to our customers but our efforts were not as comprehensive as this. It caused me to think about retail owners and managers. How many of you have said no to suggestions on how you could stop shoplifting by using electronic article surveillance tags and pedestals? How many of those No’s were based on an assumption that the expense would be too much for you? How many No’s were based on a lack of information about all of the ways Checkpoint tags can benefit your store AND customers? As the founder and CEO of Loss Prevention Systems Inc. (LPSI), Bill Bregar has made it his business to educate small and medium size business owners on how to stop shoplifting and how prevention impacts all aspects of retail. Checkpoint tags are one of the tools offered by LPSI to help drive down shortage and increase profits for stores.
What is it that electronic article surveillance and Checkpoint tags do to aid retail owners in the profitability of stores? Electronic article surveillance uses the radio frequency waves emitted from a Checkpoint tag to activate an alarm in a compatible tower or pedestal. These towers are placed near the doors of a store to detect tagged items if they are carried into the detection field of the towers. The detection of the tags and the activation of the tower alarms signals nearby employees that unpaid merchandise is about to leave the business. Employees respond and retrieve the merchandise through receipt checks. It is also important to point out that the tags on merchandise stop shoplifting through deterrence. Criminals prefer to take merchandise that poses little or no risk of getting them caught in the process of stealing.
Unfortunately many retail owners don’t understand the full range of the benefits of using tags to protect their goods. Some assume that a Checkpoint system is going to be expensive. The reality is a Checkpoint system can pay for itself over time. Checkout LPSI’s Free ROI Calculator in their website without any obligation to see how it works. There is also the notion that tags and towers will only stop some shoplifting but not enough to make it worthwhile. Wrong! As a Loss Prevention Manager for 13 years I had 11 inventories that came in under 1% shortage and I credit much of those results to the use of Checkpoint tags in our store. That is much more than preventing some shoplifting that is preventing a LOT of shoplifting.
Your customers also benefit when you use security tags to protect merchandise. Merchandise shrinkage has to be made up somewhere and it isn’t the store owner who can afford to just eat it. Protective devices dramatically reduce shortage and prices can remain at competitive levels. Competitive pricing helps keep your store in business and patrons shopping with you. You may sell goods that are in demand but if you can’t keep your prices reasonable shoppers won’t spend money in your locations.
Saying “No” in response to questions and suggestions without thinking about why you are saying no is not a good idea in today’s competitive retail market. You may not be able to say yes to everything but it is important to consider why you say no and think about what it would take to turn more “No’s” to “Yes’s” The same is true with Checkpoint tags and towers. Saying no without considering all of the ways it could enhance your business could be costing you money and that’s no way to run a business!
Get more information on Checkpoint Tags, contact us or call 1.866.914.2567 today.