Advantages Of Using Sensormatic Security Labels Over Other Brands Part 1
Are there advantages for stores to use Sensormatic security labels rather than other security labels on the market? I started out in the 1990’s in Loss Prevention and I used the big electronic article surveillance tags to protect clothing. I was pleased when those anti-theft labels got smaller but they were still bigger than the tags I saw competitor retailers using. Some other stores were using small, plastic-looking contraptions. They were adhesive just like our labels but smaller and took up much less room on merchandise. I knew some of the disadvantages of using the labels I was used to using. The size of the labels could cause tagging problems and some materials were causing false alarms at the towers. These were two big disadvantages of the system and labels we had to use. Did the other product offer something that would have been to the advantage of our store?
Leadership far above me made decisions on how merchandise in our stores would be protected so I had no say in how security was handled. If asked though I would have suggested the labels used by our competitors after I learned more about them. I should be clear, the electronic article surveillance labels we were using were working but there was a better choice on the market we should have explored. Anti-theft labels are an effective deterrent to crime and I would prefer to see stores using something rather than nothing at all. There is a distinct difference in how tags perform. They both work but one is more reliable and one does have performance advantages over the other. After learning more about Sensormatic security labels (and later using them with another retailer) I believe they are the superior tag. They would be my first choice if I was in the position to choose which a store would use.
One of the problems I encountered with the electronic article surveillance systems I was used to using was that we experienced phantom alarms. False alarms were created by a variety of different items the store sold . Foil gift wrap, tin foil rolls for cooking, coiled cords on power tools and even vacuum cleaners were potential culprits that could cause alarm towers to alert unnecessarily. You may even have been the victim of one of these false alarm situations yourself. If so, you know how annoying these can be to everyone involved. A customer who has paid for their purchase prepares to exit and the alarm begins blaring causing everyone to stop and stare. It can be uncomfortable and can be embarrassing. I know because it has happened to me. A supervisor responds to the door, which can take time if they are busy with something else and then they have to check the receipt against the merchandise. When they can’t find an obvious cause for an alarm the supervisor has to go through the purchase trying to find the offending item. If the result is due to the type of merchandise there is no way to deactivate an item and the customer has to exit with merchandise that alarms again. There was one point where false electronic article surveillance alarms became such a nuisance I had to place a service call wasting the technician’s time and our money.
Loss Prevention Systems, Inc. (LPSI) specializes in fighting retail theft and fraud. They understand the impact electronic article surveillance can have on stopping criminal activity. They also know that any system that is installed has to be reliable. Used equipment, unknown branded systems and systems that are prone to false alarms can result in poor employee response to activations. Shoplifters watch to see how workers react and how thorough they are in inspections. They identify stores that are attentive and which exhibit poor training and target the easier prey. LPSI makes a point of recommending the Sensormatic security systems and labels to their clientele. The equipment is reliable and so are the Sensormatic security labels that should be used with them.
I have used several different name brands of EAS labels in my career and I have a very strong opinion about which I prefer. In Part 2 of this series I will discuss the advantages that come with using Sensormatic security labels over other types of labels. After you have read through the articles, I recommend you visit the LPSI website to find out how you can improve your profit line with a Sensormatic system.
For more information about Sensormatic security labels contact us or call 1.770.426.0547