Who Do We Target? – Checkpoint Tags
There are three main categories of shoplifters- the amateur, the opportunist, and the professional. Each one creates very specific demands on a retailer’s loss prevention and inventory control. That being said, the opportunistic shoplifter accounts for about 73 percent of the shoplifters. Because these are the shoplifters who do not steal out of need or through a driven intent to steal, Checkpoint Tags are a very effective solution.
The opportunist shoplifter is one that is presented with an opportunity to steal. It can be because inattentive employees do not respond to a customer at a checkout needing to make a quick purchase, so the customer walks out of the store without paying.
These shoplifters are also one that will find extra merchandise in a fitting room and decide to steal something because they know no one is paying attention. Along the sale lines, these might be customers who bring in excessive piles of merchandise to try one, or have small accessories with them in the fitting rooms. If an attendant does not do a piece count or restrict the merchandise, a customer is more likely to take advantage of a situation.
Checkpoint tags reduce these opportunities. Even without employee interaction with the customer, a Checkpoint tag attached to your merchandise will deter these opportunists. The tags will sound an alarm at the exit, and customers know this fact. If they see that the merchandise has a Checkpoint tag, they will leave the merchandise behind, rather than risk getting caught.
Since opportunistic shoplifters do not intend to steal, they have a higher risk threshold. They are more concerned about the risk of getting caught than other shoplifters who have already weighed out the risk and make a predetermined decision to steal. Seeing a Checkpoint tag generally is enough of a deterrent to keep the opportunist shoplifter from stealing.