Some things just work, and when it comes to stopping theft in your store, Checkpoint Labels are what works. They have helped me cut shrink at my store in multiple departments. From cosmetics to air fresheners, there is a label that is right for every problem area.
Obviously you want to identify what will most likely be targeted in your store. Know what is trending at your local schools. Celebrity fragrances and scented lotions are just asking to be put in a teenage girl’s purse. Know what people are asking for at the local flea markets. Guess where there are cheap bottles of name brand pain relievers, digestive aids, and razor cartridge refills. Which cosmetic brand is about to put out a new foundation that promises to smooth out wrinkles, cover dark circles, improve skin tone and possibly bring about world peace. I promise once it comes in and hits the shelf; it will also be hitting the bottom of women’s purses when you and your staff are not looking. If you want to keep your valuable assets where they belong for your customers to purchase, look at where you can add Checkpoint Labels.
I had a situation with my body wash aisle. It is just out of camera coverage, so the only way to see who was wiping out nearly an entire shelf was to watch the section from when I knew the product was there and narrow it down to when the empty space appeared. Then I had to watch for the person entering and exiting the aisle and compare them to the people walking through the front door. I was able to successfully do this, and based on that comparison, identify the culprit and have her arrested after identifying her. The problem is I am a store manager, and I have a lot more to do than sit and watch video footage for long periods of time. I don’t have the time or patience for this task.
After the issue with this woman was resolved, I assigned my front clerks to attach Checkpoint Labels to every bottle of name brand body wash we carry. When we receive our deliveries, those products are labeled before being put on the shelf. I want the label right on the front of the product, not covering the name of the brand, but noticeable. I know these products help reduce or stop shrink. I have not had one wipe out in this aisle since we started this practice. If a booster comes in and plans to wipe out the body wash section, I want them to see those labels and know a couple of things. First I want them to know that the staff is aware the section is a popular target for theft. Second, I want them to know we are doing something about it. They are excellent quality and they adhere to almost any surface. They don’t fall off once they are applied, and they don’t just peel off with ease. For a booster, they are a great deterrent because they will earn less money from the buyer if they present merchandise to them that has either the labels or the inevitable residue left from when they tried to peel them.
Checkpoint Labels work for my store, and they will work for yours too.
For more information contact us at 1.770.426.0547 or Antishoplifting.net