USING ALPHA KEEPERS TO SOOTHE THE BURN OF RAZOR THEFT
I walked into my local grocery store last weekend to get some shopping done. I came prepared with my list and a budget. This is the only way I can get out without spending a small fortune. I you’re an avid shopper, you know the flow. Grab your household items first, then boxed/canned stuff, saving the refrigerated/frozen goods right before checkout. You wouldn’t want your milk to spoil after 2 hours in the basket would you? As a bald guy, naturally the first thing on my list is razor blades. I get to the aisle and notice there’s empty Alpha Keepers, but no razors. They must be out, I think to myself as I continue on my trip.
My list is complete, and I’ve even taken in a few free samples (or three). I get to the checkout lanes and I happen to glance over at the service desk and see the razor blades, behind the customer service counter. I asked the cashier why the blades are back there and she tells me that they have to protect razor blades from shoplifters. Being in the business that I’m in, I agree, grab my blades and groceries and head home. In the car, I thought about the empty Alpha Keepers on the shelf and how many customers have probably left empty handed.
Do you own a grocery store, or perhaps a pharmacy? I bet you’re also tired of boosters continually targeting your razor blades. I’d also bet that you’ve gone through a gauntlet of ways to protect razor blades in your store. But are you doing more harm than good with your strategies? There’s a fine line between product protection and customer service. Knowing where that balance stands can mean the difference between shrink and sales.
It’s in my opinion that the second you place any high sales item, like razor blades, in an area not accessible to the customer (say behind a service desk), your sales will immediately take an impact. I see this routinely in my company. Razor blades are no different. There is serious demand for good razors, which also opens the door for a high theft demand as well. Resale ability on stolen goods is quite easy with household and personal care items, so the reward is huge with minimal risk for the shoplifter. So what’s the answer? How do you satisfy the customer, all while limiting the risk of being targeted by thieves? Alpha Keepers.
If you’re serious about protecting razor blades, or any other personal care item that is seeing high shirk in your store, the keeper is the route to take. They allow you to merchandise the blades on your shelves, putting them in the hands of your customer, all while making it very un-attractive to the shoplifter. I can tell you from experience that the Alpha Keeper will help minimize shrink all while helping boost your bottom line. Give them a try and see how much you’ll shave off your bottom line!
Get more information on Alpha Keepers, contact us or call 1.770.426.0547 today.
I walked into my local grocery store last weekend to get some shopping done. I came prepared with my list and a budget. This is the only way I can get out without spending a small fortune. If you’re an avid shopper, you know the flow. Grab your household items first, then boxed/canned stuff, saving the refrigerated/frozen goods right before checkout. You wouldn’t want your milk to spoil after 2 hours in the basket would you? As a bald guy, naturally the first thing on my list is razor blades. I get to the aisle and notice there’s empty Alpha Keepers, but no razors. They must be out, I think to myself as I continue on my trip.
My list is complete, and I’ve even taken in a few free samples (or three). I get to the checkout lanes and I happen to glance over at the service desk and see the razor blades, behind the customer service counter. I asked the cashier why the blades are back there and she tells me that they have to protect razor blades from shoplifters. Being in the business that I’m in, I agree, grab my blades and groceries and head home. In the car, I thought about the empty Alpha Keepers on the shelf and how many customers have probably left empty handed.
Do you own a grocery store, or perhaps a pharmacy? I bet you’re also tired of boosters continually targeting your razor blades. I’d also bet that you’ve gone through a gauntlet of ways to protect razor blades in your store. But are you doing more harm than good with your strategies? There’s a fine line between product protection and customer service. Knowing where that balance stands can mean the difference between shrink and sales.
It’s in my opinion that the second you place any high sales item, like razor blades, in an area not accessible to the customer (say behind a service desk), your sales will immediately take an impact. I see this routinely in my company. Razor blades are no different. There is serious demand for good razors, which also opens the door for a high theft demand as well. Resale ability on stolen goods is quite easy with household and personal care items, so the reward is huge with minimal risk for the shoplifter. So what’s the answer? How do you satisfy the customer, all while limiting the risk of being targeted by thieves? Alpha Keepers.
If you’re serious about protecting razor blades, or any other personal care item that is seeing high shirk in your store, the keeper is the route to take. They allow you to merchandise the blades on your shelves, putting them in the hands of your customer, all while making it very un-attractive to the shoplifter. I can tell you from experience that the Alpha Keeper will help minimize shrink all while helping boost your bottom line. Give them a try and see how much you’ll shave off your bottom line!
Get more information on Alpha Keepers, contact us or call 1.770.426.0547 today.
