THROW SHADE AT SHOPLIFTERS WITH ALPHA EYEWEAR TAGS
Sunglasses are a good business to be in. It’s one of those categories that will always do well, provided you stay current with the new styles and you remain in stock. I mean, there’s always going to be a Sun, right? Eyewear presents a unique challenge, though. In order for your customer to buy it, they need to try it on and see how it looks and feels. You also need to make sure your product doesn’t ride off into the sunset in the hands of a sunglass thief. So how do you strike such balance between these two polarizing needs? Alpha Eyewear Tags can help you to throw some shade to potential shrink.
My company has a large amount of high end sunglasses that we carry. Everything from a $50 pair of Nike shades to the $450 dollar Oakley specs (perfect if you’re a vampire apparently). Over the years, we’ve experimented with dozens of display techniques that put the product in the hands of the customer all while working hard at preventing shoplifting incidents. We started by having them secured in a 50 feet long glass display. That was great, but the sales were pretty weak, even on our coastal stores. We tried open selling, but got hammered with theft. Open selling with a dedicated team member worked; for a while. We noticed that the one employee would quickly get overwhelmed and we were leaving ourselves wide open for theft; again. Not to mention the payroll we were spending to man that area during all open hours.
The final set-up we tried (and is still the method we use today in some of our coastal stores) is an open sell concept, with an employee and one little piece of retail magic; Alpha eyewear tags. So if you come into any of our coastal stores, you’ll see a dedicate “store” inside of the store. This area is essentially a mini sunglass specialty store. We have a single point of sale and the area is confined to about 500 sq. feet. One way in, one way out. The sunglass shop also has its very own EAS tower. We needed that because every pair of glasses are open and displayed for the customer to try on and touch, but they’re also secured with an eyewear tag. This allows us to prevent shoplifting and see an incredible amount of sell-through.
While I understand that not every retailer can build a store inside of their own store, this set up can work for any retailer, especially those that specialize in sunglasses. No longer do you have to weigh the benefits and the risks with proudly displaying your product. A simple tag can be your solution to the age-old question, “how do I prevent shoplifting?”
Need information on Alpha Eyewear Tags? Give us a call at 1.770.426.0547 now.