Thin The Herd- People Traffic Counter
Checkpoint Systems EAS alarm reports are broken down by hour of the day, and by day of the week for each location. The VisiPlus people traffic counter also reports its data by hour of the day, and by day of the week. When compared side by side, you can get a better understanding of theft activity in your stores, and also how to better staff your locations- even if it is just temporarily.
We found during a recent investigation that several of our stores were all starting to experience shortages of a specific item. Since this item was not one we had previously had issues with, we wondered if there was a particular group of shoplifters that were targeting us.
We started by having each store conduct an AM and a PM cycle count of the item. After a few days, we saw that the item had disappeared by the time we did our PM count. What was interesting was that all of our stores experienced the losses on the same day.
We tracked the item for another week, and sure enough, we incurred more losses on the same day of the week as the previous week- in all of our stores.
We decided that we needed to find a way to narrow down the losses to a more specific time of day- in the hopes of catching the shoplifters. We pulled our Checkpoint Systems reports and our VisiPlus people traffic counter reports. By comparing both reports from the day of the week we saw the losses, we noticed an influx in both alarms and in customers during a specific hour of the day.
We also noticed by comparing our other store’s VisiPlus people traffic counter reports and their Checkpoint Systems alarm reports, that we could track the starting point for this particular shoplifting ring. We calculated the drive time to the nearest store, and sure enough, that store had the same traffic and alarm increase during that time frame.
We went from store to store and compared how long it would take to drive to the next store, and matched that time with the times on the reports. We had discovered the shoplifter’s road map and plan of action.
The next week we were ready for them. Each store was staffed at the designated times based on the VisiPlus and Checkpoint Systems reports. Like clockwork, we found the shoplifters by watching who was taking the merchandise in question, and had them arrested as they attempted to steal from each of our stores.