If your store sells clothing, chances are that your customers are going to want to try those clothes on before they take them home and add them to their wardrobe. Offering changing areas so that customers can assess the fit is just a staple of good customer service when it comes to selling clothes. The only problem is that thieves and shoplifters love to commit their crimes out of sight. Where is a place better than the fitting room to conceal merchandise into a purse, bag, or even underneath clothes? This is going to be a hotspot of theft for shoplifters, but there are a few things you can do to make your fitting rooms less appealing to shoplifters and better for clothing security.
The first and most effective thing you can do is to staff the fitting room! Fitting room attendants, when trained properly, can deter a lot of theft! Shoplifters are typically most afraid of being noticed. If the risk of being noticed is high enough, they will decide not to steal. A fitting room greeter that can acknowledge customers and shoplifters, count their items before they enter, and clear out the fitting rooms when customers exit is an extremely powerful tool to secure clothing. Likewise, it is a great way to provide exceptional customer service at the same time. Not only can fitting room greeters prevent theft, but they can also improve sales! If changing-area attendants hand-pick additional items for customers to try on, those customers may very well choose to purchase additional items, especially when those items are recommended by a professional.
Another option that can be used as an addition or as a stand-alone option for securing clothes is to install a CCTV system. Surveillance cameras and public-view monitors also help to reinforce the mentality that shoplifters cannot act in anonymity. Placing a camera and monitor outside of the fitting room areas (where they are not jeopardizing anyone’s privacy) and allowing other shoppers and employees to see it will also flush out some potential thieves. The idea of having the criminal act recorded can also scare off shoplifters. Let’s not forget, if you find out that someone did shoplift clothing from your store, recording video can be great evidence to press charges in court, and to get restitution for the items taken!
Not everyone can afford to dedicate payroll hours to an employee just to staff the changing room. Another thing that can prevent clothing theft includes locating fitting areas near heavy foot traffic areas. If there are many people where the thief is trying to steal, it will increase the odds of being discovered; something that most shoplifters avoid at all costs. Likewise, placing a motion-censored chime at the fitting room entrance gives customers and shoplifters a sense that associates nearby know that they are there. Another simple way to make your fitting rooms great for customers and not for shoplifters is by maintaining lighting. Dark areas are more appealing to those trying to commit theft for the same reasons; dark areas allow for greater concealment of criminal activities. Also, having the lights on allows customers to see their clothing in the mirror as they want to see it, and will also prevent accidents like tripping or running into objects (something else than can easily impact your profitability). Most importantly, all of these options, alone or combined, will help to increase the clothing security in your store.
For more information contact us: Clothing Security or call 1.770.426.0547