The “Dos” and “Don’ts” of Clothing Security
Selling clothing comes with several inherent risks like in-store damage, wardobing, return fraud, and shoplifting, just to name a few. You’re in the business of selling clothing because you enjoy pleasing the customers that come in to buy it, taking pride and showing off your merchandise. You certainly want to protect your clothing from these inherent risks, but it may be difficult to keep your merchandise and your pride from being stolen, stained, or swindled. It is important to protect clothing from theft, but it is also important to create the best customer experience possible for your customers. Here is a brief list of some Dos and Don’ts when it comes to clothing security.
Do secure your merchandise consistently. It may not be necessary to have clothing security tags on each and every single item. It is more cost-efficient and pleasing to the customer to only secure those items that are likely to be stolen. If you have noticed your stock levels decreasing on certain lines of clothing, this is a good indicator that it is a hot item for theft. Secondly, if you have been fortunate enough to avoid such theft, high sales volume of a particular line is also a good indicator for potentially high-theft items.
Do place your security tags on clothes in the same location for each style. This is an aspect of clothing security that is often overlooked. It is very easy for one employee to think that the clothing security tags look good on the sleeve of a jacket, and another to think the tag should go underneath a collar. Ensuring that the tags are in the same location on every item will allow the cashier to make sure they know where to look for the tag so that it can be properly removed. This is important to ensure a good customer experience, and to not embarrass the customer or inconvenience them by having them return to the store with the tag still on the clothing.
Don’t leave your best-selling or most expensive items unprotected! Sure, you want your customers to be able to try on the clothing and see how it will look on so that they will buy it. There are many different places to put on clothing security tags that will allow the customers to still have an enjoyable shopping experience, and to see how the item will look on. Likewise, the time and energy put into protecting these items will pay off in a big way!
Don’t leave your tag removal devices laying around! This is another concept that is often overlooked with a good merchandise security strategy. If your register areas are in the middle of the sales floor, or even if there is a stand-alone register secluded from regular traffic, make sure that your security device removal tools are tied or bolted down and protected! Two things can happen if they go missing: first, employees won’t have them when they need them to help honest customers and, second, a shoplifter could pick one up and have a field day with it! If it falls into their hands, you now have a gaping hole in your wall of defense against them.
There are certainly many other things to consider regarding clothing protection including proper fitting room attendance, cleanliness, placement of clothing on the sales floor, and many more. When it comes to clothing protection, little is more important than using security tags. Make sure you use them right to protect your merchandise.
For more information contact us: Clothing Security or call 1.770.426.0547