The Bottle Security Balancing Act
Most of your customers understand that liquor stores experience theft, and you have to take measures to protect your merchandise. Just be sure that the by taking steps to secure your merchandise, you are not seriously inconveniencing the customer. There are easy solutions that provide both bottle security and convenience. You don’t want to have your customers confusing your store with some kind of liquor museum full of merchandise they can’t touch, but you also want to ensure they are paying for the merchandise when they leave the store.
I have had shoplifters that literally fill a shopping cart full of alcoholic beverages, and push it right out of the store without paying. While not every shoplifting incident causes that much loss all at once, one or two bottles here and there will start to add up to a lot of money. This is why it is so important that you take steps to ensure that your merchandise is secured, and to reduce the chances that people will feel comfortable stealing in your store. You’ll want to use a combination of bottle security and customer service to bring this feeling into your store.
With Bottle Locks, it’s easy to secure any of your bottle products. If putting a device on a bottle and cranking it can help reduce your loss of products and lift your profits, it would just be illogical not to take full advantage of them to ensure your inventory is protected. The amount of loss you can incur by leaving your inventory unprotected drastically outweighs the cost of protection. If a potential thief sees that your bottles are secured, they are going to have to ask themselves if the merchandise is even worth taking. Not only would they have to steal the stuff, but they also have to hope that by some miracle, they figure out a way to get the bottle locks off the items without causing any damage to the bottle, which is not likely.
You want to create an environment of comfort for the paying customer, and one of discomfort for the shoplifters. You can achieve this balance by using devices like the EASy bottle, which protects your merchandise, but that is also easy for you to remove from the product at the register. This way the customers aren’t waiting around for long periods of time at the register, because it only takes a second to remove the bottle locks.
By the time the customer is checking out at the register, they have already spent time shopping in your store, and waiting in line. The last thing you want them to do is become upset about having to wait on someone to remove a security device. I know that when I am waiting in line at a store, a couple minutes can feel like an eternity. You want to get them through the lines quick, and keep them as happy, loyal customers. Bottle security devices typically only take a second or two to remove for someone that is trained to use them. Make sure that your team is properly trained to remove the devices as quickly as possible, so your customers don’t have to wait for someone trying to figure out how to remove something from their purchase at the register.
For more information contact us: (bottle security) or call 1.770.426.0547