Payroll is the biggest expense most small businesses face. It is also the single most controllable expense. So how do you maximize your employees and your payroll hours to get the biggest benefit? You can reduce your payroll hours to the most meager skeleton crew, or you can start people counting with a store traffic counter like VisiPlus.
VisiPlus is an in store device that conducts people counting. It will track customers entering/ exiting and provide you a report that breaks those numbers down by hour of the day. It is a simple to read chart that gives you the numbers you need to determine how to best allocate your payroll hours.
Many of the businesses that are using a store traffic counter (like VisiPlus) are surprised at the results. When they do a side-by-side comparison of people counting, sales, and employee coverage they realize that the numbers simply do not match.
Sometimes they see hours where they have a larger staff, but lower sales. They also see instances where they have a low staff, low sales, and a high customer count. In that case it is an easy fix- by putting more employees on the schedule during the higher customer times, they are seeing an increase in sales as the level of customer service is increased. By eliminating staff in low sales times helps better balance the allocated payroll hours.
Another situation that comes up is low sales, high customers, and high employee counts. A few managers, after noticing the discrepancy realized that these were times where a certain few individuals were working together and spending more time in the back chatting, instead of working on the sales floor. Through some correctional counseling, these bad seed employees were terminated, replaced with more productive employees, and the sales increased. Had the business not analyzed the store traffic counter/ people counting reports, they would never have realized the damage a few employees were doing to their sales.