The Best Kept Secrets of Retail Theft Prevention
Everyone loves a good story about how a bad guy got caught. They love to hear the exciting details about how the crook crept into the store swiftly, sweat beading on his brow, as he ran to those high-end handbags, picked up the entire rack, and started running out the door when, WHAM!, the store security and police tackled him to the ground, placed him in handcuffs, and carted him off to jail. The good guys got the bad guy, the bad guy goes to jail, and justice is served, right? Well, if you are lucky enough that the goods weren’t damaged, that the criminals didn’t escape with the merchandise, and that you even have store security, that can possibly be the case. If not, you may be fighting an ongoing battle of theft; a battle that is very difficult to win by constantly chasing the mouse with a broom.
The idea is not to bludgeon the bad guys—it is to thwart the thieves with sound retail theft prevention strategies that will disinterest them from stealing from your store. Here are some of the best kept secrets in the world of retail to stop shoplifting.
Floor Stock Limitations may not be the first thing you think of when implementing an anti-shoplifting strategy but they can be the difference between being in the black and receding into the red. It is important that your floor stock is varied to allow shoppers to browse for the product that they want to ultimately purchase, but beware; large stacks of clothing or piles of product are enticing to belligerent boosters. Know your sales volume and which products move more quickly than others. Do your best to meet the demands of sales, but not to exceed stocking the floor beyond what is necessary.
Protecting your product—including security devices like checkpoint security tags will further deter thieves from choosing your business as their next target. These devices not only create a physical feat for the criminal to surmount, but also a psychological psych-out that will make them think twice about stealing. If they have to damage the goods to get the goodies, it will make the take less desirable to them. Using full-fledged checkpoint security systems, which might include electronic article surveillance, checkpoint tags, and other checkpoint labels, is one of the safest ways to ensure retail theft prevention.
Associate awareness and training concerning the best anti-shoplifting tactics is an essential component for a competent plan to stop shoplifting. It is imperative that employees learn how the thieves think by being trained to look for odd behaviors in suspicious shoppers, and how to react to them in an appropriate and safe manner. This loss prevention training might include how to detect red flags like looking at the ceiling, looking at people more than products, double-selecting merchandise, and other tricks of the trade. Depending on your company’s policies, the best reactions may include contacting police, customer-servicing the suspect, or various other possibilities.
Whatever the case may be, employees should be trained to have their wits about them during business hours.
So, now you’re in the know and the cat is out of the bag. There is no need to be swatting your broom, trying to catch that mouse with the cheese already in his grasp. No more cheese than necessary, more rat repellant, and a few well-trained felines will keep the pests off of the porch. Implement these trade secrets, and keep your profit in your pockets.
For more information contact us at Retail Theft Prevention or call 1.770.426.0547