We’ve probably all played a game of Tag when we were kids, but when you are trying to come up with ways to stop shoplifting in your store and save money, it’s no game. In the game of Tag, you have to take action when someone tags you, so think of it as a shoplifter tagging you. You have to take action, and use a different kind of tag to help you out. Checkpoint hard tags are one of the best solutions for you to keep from losing your profits to shoplifters. Using these tags along with your Electronic Article Surveillance system provides you with a visual deterrent for shoplifters, as well as alerts you when one of the tags pass through the antennas without being deactivated.
The best way to ensure that your Electronic Article Surveillance system and Checkpoint hard tags are being utilized to their full potential is properly training your whole team on how they work and their role in using the devices. The more they use the devices, the easier it will be for them to attach the tags to the merchandise, and then detach them at the register upon purchase. One thing that I’ve seen over the years that seriously bothers me is when a store has all the tools available to help stop shoplifting, but they don’t take advantage of the devices, and they just don’t get it. What’s the point of purchasing devices to protect your merchandise if you aren’t going to use them?
Something I’ve observed happen on a regular basis is that when the Electronic Article Surveillance alarm goes off at the doors, it is either ignored, or the employee just waves for the customer to go ahead and leave the store. This absolutely drives me crazy when I see this happen, and it happens all too often. Depending on your company’s policies, the employee should at least acknowledge the customer and see what was causing the alarm to sound as they were exiting the store. If shoplifters see that your employees aren’t responding to the alarms when they sound, your whole system will not be taken seriously, because word will get out that your store is an easy target for theft.
Also, what happens when an honest customer sets off the alarm, the cashier waves them through, and then they get home only to realize that the cashier ringing their purchase forgot to remove one of the Checkpoint hard tags from and item they paid for in your store? What happens is that the customer is going to be inconvenienced. They will either have to drive back to the store to have someone remove the tag from the item, or they may attempt to remove the tag themselves, which could damage the purchased item. I don’t know about you, but if that happened to me, I would be pretty upset that I had to make a trip back to the store because of an employee’s mistake. This isn’t the kind of message you want to send to your customers.
The whole point is to stop shoplifting and reduce loss from occurring, so the best course of action is to use the devices as they were intended to be used. Make sure you know how to use all of your merchandise protection equipment first, so you can pass along that knowledge to all of your employees. This will keep everyone on the same page, and ensure your investments are being used to their full potential.
For more information about Checkpoint hard tags contact us or call 1.770.426.0547