Swimsuits, Summertime And Alpha Shark Tags
Ah, summertime. Just thinking about warmer weather and beaches make me wish this early winter would come to an end already! Just like those Black Friday deals, it seems as if the colder weather starts earlier and earlier every year. I look forward to the summer time, though. Spending weekends on the lake, warmer weather and of course, shark season. If your store sells swimwear, you’ll want to make sure you are utilizing something like the Alpha Shark Tag to prevent refund fraud on those swimsuits.
Every year around late February/early March, my stores begin the seasonal transition. Out with the coats and outerwear and in with board shorts, swim trunks and lately, some very expensive swimwear. These sets have sold really well for us, but they also present their own set of challenges in finding a clothing alarm that tackled both problems we were having with them. We found wardrobing to be very common with these items, in addition to your standard, everyday theft.
Two years ago, the company I worked for began testing different clothing security tags to combat the growing shrink in the high end brands we carried. Some of these swimsuits were upwards of two hundred dollars! Due to our open sell concept, we didn’t want a security device that would interfere with a customer trying the product on, but we needed something that was, at the very least, a great physical deterrent.
We had a group of about 5 female shoplifters who were targeting our coastal stores for quite a few months that summer. They would come into the stores and within minutes, would quite literally, empty entire displays of bikini sets. Each of my 10 stores were targeted by this group and at the end of their spree, had cost my company upwards of $25,000. The product they were taking was very easily concealed and by using a small clutch, they were able to get out, undetected, each time. It wasn’t until inventory that the losses were uncovered, and by that time it was too late. We knew that for the next summer season we had to take pro-active measures to protect our inventory.
A year went by and it was summer once again. My stores began setting their swimsuit displays, only this year, we invested in Alpha Shark Tags on those high end sets. We also made sure our stores were aware of the group of thieves that were targeting the stores last year. Thieves are creatures of habit, and it didn’t take long for that same group to begin targeting our stores. Only this time, they were greeted with some bright red tags that made it impossible for them to quickly conduct their fraudulent activities. We saw a significant reduction in shrink in this category this past year because of the Alpah Shark Tags.
Additionally, we altered our return policy on the swimsuits over certain price point. Since they are considered intimate apparel, once they are worn, we began refusing to accept them back. By using the Alpha Shark Tag, our customers could purchase the item and try it on at home. If it didn’t fit, we would take it back, only if the Alpha Shark Tag was still attached. This prevented those dishonest customers from wearing the swimsuit for a season then returning it.
For more information, contact us: Clothing Security, or call 1.770.426.0547