Stop the Runner – Liquor Bottle Security
It’s called “pulling a runner,” and, although it may not be an entirely new phenomenon, it is an impactful trend that could quickly wipe out your inventory. So what is it? It’s an effort to steal as many liquor bottles as one can in one fell swoop, typically followed by running out of the store to an awaiting car, engine running, and driver with their foot on the gas. Although just about anyone can “pull a runner,” the trend tends to be among partying college-goers or teens that aren’t legally able to buy liquor, and don’t have any shady adult friends who will buy for them. The good news is that Alpha security has a solution that is likely to deter delinquents and secure your stock.
In many cases, security guards are hired to deter and detect suspicious activity. Not to speak badly about security guards, as I have been one myself; they require an ongoing investment to keep theft down. In many cases, thieves know their capabilities and exploit them. Bottle locks like the EASy Bottle provide a one-time investment and are not susceptible to the same human errors. The locks are simply placed on the top of the bottles that you want to protect, and render them un-penetrable unless the device is removed with the Alpha security magnetic key.
So, let’s imagine for a moment that you are young and foolish again (not to say that you were ever foolish). Your friends convinced you to “pull a runner.” They pull up to the store late at night in your friend’s mom’s car, make fun of you for being apprehensive about it, and finally push you out into the parking lot. The peer pressure has gotten the better of you. You walk inside, palms sweaty and head down, heading straight for the heavy liquor. You look up and see, what is this? You touch the black plastic cap, tap on it, pull it off the shelf, and give it a little tug. It’s on there pretty good. Now you pull as hard as you can to take it off; no luck. So, you figure, go for another bottle. You look around and realize every bottle of anything half-decent has one of those things on them!
Then all of the sudden, you make eye contact with someone nearby. Did they see you? Do they know you are trying to steal? Do they know you are under age? The pressure and fear becomes unbearable! You are certain that you are going to jail! What do you do? Facing some bad-mouthing from your friends is better than going to jail! Besides, none of them were brave enough to do it anyway! No, you have to get out of there, now, before someone calls the police! You leave, empty handed, deciding to either never attempt that again, or at least to pick somewhere that doesn’t have those dang things on them!
So, maybe not every kid is going to be as wholesome as you were when you were young and foolish. Yes, there will maybe be a few who try to take the bottle anyway. Most likely, they will be older and more experienced thieves, who are a little bit more brazen. After taking a bottle and not being able to drink it, they probably will pick some lower-hanging fruit the next time. On the whole, though, placing bottle locks on your liquor is one of the best investments you can make from losing that expensive liquor and saving your bottom line.
For more information contact us: Liquor Bottle Security or call 1.770.426.0547