CP Systems-3 , CP Tags-2 , Retail Theft Prevention-3 , Stop Shoplifting-2
Stop Shoplifting With EAS 2.0
I read an article from Checkpoint recently that was very informative and also made me think about all the amazing advances made over the last twenty years. The article is titled: It’s EAS, But Not As You Know It. As you know, current retail theft prevention tools are leaps and bounds beyond the original pedestal system. (I’ve been with my current company for almost fifteen years, and I’ve seen many of these changes first hand.) Back when it was first introduced, the detection rate was about 50%, and that could even be determined by the day’s weather. Thieves learned which stores were equipped with EAS and simply targeted stores that were not. Over time, retail loss prevention departments and the makers of Checkpoint Systems alike, have been able to watch and learn. They’ve looked at what worked and what did not, and they’ve been able to work together and make the necessary improvements.
The article referred to the importance of employees using the retail theft prevention tools that are available. One factor of employee compliance pointed out in the article was ensuring the use of Alpha Keepers and the adherence of Checkpoint tags to the predetermined merchandise. (I always walk the sales floor after our weekly delivery to validate my standards have been met.)
Are they deactivating Checkpoint tags and removing the hard tags to prevent false alarms? Those are both imperative to maintain the integrity of the system. It’s much harder to get all your employees to buy in to the importance of the system if it keeps going off when it’s not supposed to. That could also be a big turn-off to your honest cash paying customer.
Another key item reported in this piece was the many advances made in EAS. It’s not just about detection and deterrence now; It’s about selling more and losing less. Checkpoint Systems now have the capabilities to count the people coming in the door. We as retailers can see the days and even the times of the day when we have the most shoppers in the store, and then we can compare that to our sales. If there was a big advertising campaign launched, we can now see the effects with the data provided. For example, specific items can be tracked with the Checkpoint tags. Their movement throughout the store can be seen in real time. Store staff can step in and help make a sale or they could be alerted to the fact they need to step in to prevent a theft. How many times have you discovered a theft has occurred and not one employee can even say they knew the person or group was in the store? EAS is the answer to the reactive retailer. It can show them how to actually proactively manage their inventory and make the most of their retail theft prevention investment.
I definitely encourage you to take a look at this Checkpoint Systems article and read more about all the advances and improvements made over the years. This could be the perfect time to make that change from the sign that says “No Large Bags” to a real detection and deterrence system. Track your inventory, monitor your merchandise, and stop shoplifting.
For more information on the advances of Checkpoint Systems, contact us or call 1.770.426.0547.
I read an article from Checkpoint recently that was very informative and also made me think about all the amazing advances made over the last twenty years. The article is titled: It’s EAS, But Not As You Know It. As you know, current retail theft prevention tools are leaps and bounds beyond the original pedestal system. (I’ve been with my current company for almost fifteen years, and I’ve seen many of these changes first hand.) Back when it was first introduced, the detection rate was about 50%, and that could even be determined by the day’s weather. Thieves learned which stores were equipped with EAS and simply targeted stores that were not. Over time, retail loss prevention departments and the makers of Checkpoint Systems alike, have been able to watch and learn. They’ve looked at what worked and what did not, and they’ve been able to work together and make the necessary improvements.
The article referred to the importance of employees using the retail theft prevention tools that are available. One factor of employee compliance pointed out in the article was ensuring the use of Alpha Keepers and the adherence of Checkpoint tags to the predetermined merchandise. (I always walk the sales floor after our weekly delivery to validate my standards have been met.) Are they deactivating Checkpoint tags and removing the hard tags to prevent false alarms? Those are both imperative to maintain the integrity of the system. It’s much harder to get all your employees to buy in to the importance of the system if it keeps going off when it’s not supposed to. That could also be a big turn-off to your honest cash paying customer.
Another key item reported in this piece was the many advances made in EAS. It’s not just about detection and deterrence now; It’s about selling more and losing less. Checkpoint Systems now have the capabilities to count the people coming in the door. We as retailers can see the days and even the times of the day when we have the most shoppers in the store, and then we can compare that to our sales. If there was a big advertising campaign launched, we can now see the effects with the data provided. For example, specific items can be tracked with the Checkpoint tags. Their movement throughout the store can be seen in real time. Store staff can step in and help make a sale or they could be alerted to the fact they need to step in to prevent a theft. How many times have you discovered a theft has occurred and not one employee can even say they knew the person or group was in the store? EAS is the answer to the reactive retailer. It can show them how to actually proactively manage their inventory and make the most of their retail theft prevention investment.
I definitely encourage you to take a look at this Checkpoint Systems article and read more about all the advances and improvements made over the years. This could be the perfect time to make that change from the sign that says “No Large Bags” to a real detection and deterrence system. Track your inventory, monitor your merchandise, and stop shoplifting.
For more information on the advances of Checkpoint Systems, contact us or call 1.770.426.0547.
