I normally talk about shoplifters, preventing shoplifting, and protecting your merchandise. And this blog is no different. However, what I do want to focus on is customer embarrassment when your security label didn’t deactivate and the alarm sounds as they walk out the door. Working in loss prevention and in retail stores I’ve seen this occur many times. As much as we try to protect all of our merchandise from leaving the store in a shoplifter’s hand, we must remember that not everyone is a shoplifter. In fact your stores success can be attributed to your loyal customers. Those customers that always go to your store even if an item is a little less expensive somewhere else. They come because they like the service, the atmosphere, and they love shopping in your store. So it comes as no surprise when a false activation occurs to this loyal customer it causes them embarrassment and embarrassment to your store. This can now be prevented with Checkpoint Labels.
I myself have been caught up by the false activation. In fact several years ago I was in full uniform as a police officer when I went to a large retail store to pick up some items for our department. I was picking up some recordable blank CD’s as we store reports and other items on these. I selected a large pack, maybe 25 blank CD’s. The CD’s were clearly stickered with some type of security label. The kind of label that if not deactivated will alarm as you walk through the front doors. Obviously in full uniform with my police car parked outside I was not there to steal anything. I walked up to the front register to pay. Naturally people always look when there is a uniformed officer walking in the store. But I’m just there as a customer like them. So I pay for the pack of blank CD’s and watch as the cashier sets the security label that’s affixed to the CD case on the deactivation pad. Is what I didn’t know was this store was using cheap inferior security labels. I get my receipt and proceed to walk out the door to my police car. Suddenly a loud alarm sounds and a recorded voice says to return to the store. I’m shocked and quite frankly embarrassed. Now everyone in the store is looking my way like I just stole merchandise from the store. I walk back through the doors and a store employee approaches me. Alarm is still sounding and still drawing attention. I haven’t taken anything without paying, I’m one of the good guys! The employee proceeds to look at my receipt seeing that I paid for the CD’s. He finally shuts the alarm off but the damage is done. I’m waiting to be on YouTube by the end of the day at this point. The employee again deactivates the security label. As I walk out the door the alarm sounds all over again. The employee motions me to just keep walking. This whole experience was a major embarrassment. I still cringe when I walk out the doors after paying for anything now.
Don’t let this happen to your customers. They are the bread and butter of your store. Checkpoint Labels are superior and made with a new technology. These labels are tested for both superior trigger activation but for also deactivation. When you disable the Checkpoint Labels they remain dead. The labels come in all sizes to protect your merchandise. They are available as small as a postage stamp and increase in size and shapes from there. Checkpoint Labels are now available in white thermal transfer printer ready labels. So you can now print your barcodes and any other information right on the label and be protected.
Protecting your merchandise is a top priority. Making sure your loyal customers are happy and have an uneventful shopping experience is also a top priority. You can now have the best of both worlds by having the best in security labels protecting your products, while ensuring your paying customers walk out the door without any false activations or embarrassment.
For more information on Checkpoint Labels, contact us at 1-770-426-0547