Send The Right Message With Checkpoint
I stopped at a small convenience store for a snack and soda recently. The first thing I saw as I came in the door was a sign that read “If you steal from this store, you will go to jail today”. Actually there were a couple of these hand-written signs on the door, and other similar versions throughout the rest of the store as well. I certainly had no intention of stealing anything anyway, but the vibes I got from this store, because of all these warnings, was not any sort of welcome. I really got the message that there was so much theft I was not safe in this building, so I left without buying anything. I feel sure I was not the first potential customer and sales they lost due to their choices. Instead of threatening every customer coming in the door with this crude signage, they could incorporate a Checkpoint System to protect their inventory.
Two particular models, the Classic Street and Evolve P30 have Standard Ad Panels. They come with panel inserts that simply say “Welcome”, or the store can choose to insert their own. There are several options an owner or manager could choose from when deciding what to place in the panels. Stores could choose to advertise a weekly or monthly sale that is going on. A convenience store could have a drink/snack combo special, or a clothing boutique could have an outfit/accessory special that they want to bring attention to. If the store has bought into some bulk and surplus items, they could use use the Ad Panels to bring attention to a display and create impulse sales. They could use them to indicate the availability of a trending or hot item they now carry.
If there is an upcoming fair or festival, and the store plans to have a booth or display there, they could create anticipation and excitement about the event using the Ad Panels. Community awareness and support among local small businesses is always a winning combination. Use the panels to congratulate a local school team on a win, or encouragement for the big game. The Checkpoint System pedestals work into the aesthetics of the store, instead of giving an impression that the store is unsafe or not secured. Plus the store can choose a custom color for the pedestal bases. (Just speak to your representative about available colors.)
The real win with the Checkpoint System is the functionality of the panels and real control of the store’s inventory. The deterrence to shoplifters is there, without having to make blatant printed threats to the honest cash paying customer. There is a certain recognition of the Checkpoint brand and a would-be thief is immediately made aware that there is product protection in place as soon as they walk in the front door.
For more information contact us at 1.770.426.0547 or Antishoplifting.net