“Prom”inent Placement Of Alpha Shark Tags Prevents Return Fraud
Not too long from now it will be Spring and with Spring comes prom time! Young men and women will be out buying new dresses and suits or tuxedos. New shoes will be in order as well, ensuring the entire ensemble is perfect for that big night. I did some price checking and it seems if a young lady wants to purchase a prom dress, she will spend anywhere from $35.00 to over $500.00. Renting a prom dress appears to start around $100.00 and goes up. One web site advertised women’s prom shoes for sale ranging from $20.00 – $179.00. Tuxedo prices varied with pieces starting around $30 for a vest and separate items such as jackets, slacks, and accessories being priced individually. I got the impression I could put together a tuxedo on the low end for about $100.00, accounting for sales and discounts. Now if you are the retailer selling to the prom goers, you can already hear that cash register beeping as your merchandise flies off the shelf. My question for you is, after the proms are over, will you be handing out refunds for the customers who have “changed their minds?” How can you prevent this from happening? One sure method to prevent this type of return fraud, also known as wardrobing, is to start using Alpha Shark Tags on your merchandise.
The Alpha Shark Tags work because they are designed to be attached to clothing and removed only when the buyer is ready to wear the item to their function. Once removed, this device cannot be reattached. The retailer can have their return policy clearly stipulate that merchandise that no longer has the Alpha Shark Tags attached cannot be returned or refunded. What many who are involved in wardrobing like to do is to wear a new outfit after carefully removing tags or hiding them in the clothing. When they have worn the outfit a time or two they return it for a refund. It allows them to be seen out in their expensive new digs and they don’t have to pay a rental fee. The person who is wardrobing gets all the reward with no cost. The Shark Tag is placed by the retailer on the clothing item where it is easily visible and cannot be covered or hidden. It is brightly colored so it will be easily seen by the very people the wardrober is trying to impress. Of course this makes it obvious the party guy or gal did not “buy” the clothing and they intend to return it later…party faux pas! Using the Alpha Shark Tags allows the store owner to make sure they are not in the business of “loaning” their merchandise out. It also means that returned clothing will not be stained from food and drink spills causing the store owner to have to take a loss by marking the returns out of stock.
Wardrobing tags don’t have to be limited to use strictly on slacks, jackets or dresses. The tags can be pinned through a shoe eyelet, around an attached toe strap on a heel or through the hole that is used for a shoe clasp. Being creative, the tags can be attached to belts, purses and other items that might accessorize that prom outfit. The keys to successfully stop return fraud are to ensure the tags are in a prominent location and that a no return policy without the tags is clearly stated and enforced.
Return fraud can significantly hurt the profitability of your store. Know that there are people who do not worry about the harm caused by their wardrobing. Don’t let these people make you their victim during the prom season or any other time of the year. Protect your business and profits by using Alpha Shark Tags.
For more information on Alpha Shark Tags, contact us or call 1.770.426.0547